proof.

proof. an award-winning creative agency based in sofia, bulgaria creative agency

bragging isn’t really in our nature. but hey, there’s a first time for everything.like the first award for bulgarian wo...
20/04/2026

bragging isn’t really in our nature. but hey, there’s a first time for everything.

like the first award for bulgarian work. a recognition big enough to make staying cool a bit difficult. don’t tell the others, but we’re happy. really happy.

back to humbly working on the next first.

nature unplugged is now shortlisted at .from a quiet place in the forest to some of the biggest stages in the industry...
14/04/2026

nature unplugged is now shortlisted at .

from a quiet place in the forest to some of the biggest stages in the industry. a simple idea that started in a forest and somehow keeps traveling.

as our cd put it:
“getting a clio nomination as an indie agency from bulgaria doesn’t happen by chance.”

we’re proud of that. back to work.

we spent the last 7–8 months helping .farm rethink how it looks and sounds.a brand that loves details deserved a system ...
02/04/2026

we spent the last 7–8 months helping .farm rethink how it looks and sounds.

a brand that loves details deserved a system that explains them.*

thanks for the trust.
back to work.

w/ .farm

some news from last week: we changed the coffee filter and kept the the office plants alive. a lot to be thankful for.oh...
30/03/2026

some news from last week: we changed the coffee filter and kept the the office plants alive. a lot to be thankful for.
oh, and also won agency of the year (and some other prizes) at Bright Awards 2026. not to brag, or anything.

oh and also, got right back to work after that.

w/ .tv .studio .bg .bg .bulgaria

humbled that nature unplugged showed enough to make it to round 2 in the experiential audio category the one show–one o...
18/03/2026

humbled that nature unplugged showed enough to make it to round 2 in the experiential audio category the one show–one of the most prestigious ad festivals in the world.

thank you for giving a campaign of ours a voice for the 7th time. now fingers crossed.

back to working on ideas that sound right.

you live to see ideas turn into living, breathing campaigns and the talented people behind them—into the real deal.next ...
17/03/2026

you live to see ideas turn into living, breathing campaigns and the talented people behind them—into the real deal.

next great example of that are and .ion , guest lecturing, pitching their drive for advertising.
and they’ve got plenty to sell.
pretty sure students bought it.

now, back to writing what sells.

thanks .dobrev

the kids are turning out fine. our very own and debora stoeva were guests at to tell the story of what they’ve lived a...
12/03/2026

the kids are turning out fine. our very own and debora stoeva were guests at to tell the story of what they’ve lived and learned in advertising.

they grow up so fast. almost puts a tear in our eye.

back to practicing what we preach.

from discussing taste in the office to judging it globally. our cd is joining the jury at this year’s , one of the lea...
10/03/2026

from discussing taste in the office to judging it globally. our cd is joining the jury at this year’s , one of the leading ad shows for digital creativity.

here’s to entries as ice cold as him in the photo.

back to working on ideas that keep it short and simple.

for 30 years, has come a long way: from rock culture to being the center of our cinema culture.so it only felt fair to ...
09/03/2026

for 30 years, has come a long way: from rock culture to being the center of our cinema culture.
so it only felt fair to share the road that led to this year’s key visual: from posters for to what eventually became the poster face of Sofia Film Festival 2026.

now, back to working on creatives that are worth the walk.

you can be sure we sleep well because we slept on “chief sleep officer” being shouted out by on their “best campaigns f...
05/03/2026

you can be sure we sleep well because we slept on “chief sleep officer” being shouted out by on their “best campaigns from eastern europe and central asia” list. not bad news to wake up to.

thanks to the especially not bad people behind it: , , , .studio

now, back to working on our sleep.

30 years of means 30 years of good memories. not as the main character in them, but as the supporting role. turns out t...
02/03/2026

30 years of means 30 years of good memories. not as the main character in them, but as the supporting role. turns out that being in the background of everything good is not that bad.

in the background of everything in this campaign: , .tv .bg_

now back to being in the background of *hopefully* good ideas.

w/ .malincheva

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