proof.

proof. an award-winning creative agency based in sofia, bulgaria creative agency

27/07/2026

is known for the flame. last summers, so was Bulgaria.

and to remind people of the fire disasters before it’s too late, we pretended to drop the secret whopper® recipe. but then revealed what could actually be a recipe for disaster.

now back to cooking ideas.

w/ .possum

20/07/2026

pharma ads come with too many rules and clichѐs. so instead of trying to hide them, we turned them into the script.

our new tvc for difortan breaks the fourth wall to let our legal rep sign off on the claims of the product in the middle of the shoot. turns out, honesty is a pretty good creative strategy.

now back to hunching over our desks until we actually need this cream.

w/

we wanted to make waiting rooms feel a little less “hospital” and a little more “hospitality.” because if someone spend...
15/07/2026

we wanted to make waiting rooms feel a little less “hospital” and a little more “hospitality.”

because if someone spends even a minute looking at the walls instead of the clock while they wait, we’ll call that a win.
now, back to spending way too much time debating shades of off-white.

our cd is going to Summer Camp to teach the next wave of talent how we do ideas. but let’s face it, these young creati...
08/07/2026

our cd is going to Summer Camp to teach the next wave of talent how we do ideas. but let’s face it, these young creatives will probably end up schooling him.

wish him luck and catch him on campus these next 2 weeks.

as for us, we’re back to work and trying not to break the agency while he’s away.

here’s a story straight from varna, a city where nobody eats in peace.to announce the opening of the new restaurant, we...
07/07/2026

here’s a story straight from varna, a city where nobody eats in peace.

to announce the opening of the new restaurant, we used the city’s most notorious food critics.

funny what a perfectly ordinary brief can turn into.
ok, beach vacation is over. now back to work.

*according to the effie index.also our third time being in the top 40. not that we are counting (we are).enough of a pat...
17/06/2026

*according to the effie index.
also our third time being in the top 40. not that we are counting (we are).
enough of a pattern to mention it. not enough to get comfortable.

w/ .bg .bg

now, back to working on topping that.

if next time you open you hear screaming, don’t worry. it’s just our “aaaaaaaaa” creative for .nessebar turns out some ...
16/06/2026

if next time you open you hear screaming, don’t worry. it’s just our “aaaaaaaaa” creative for .nessebar
turns out some ads don’t need “words”, per se, to say something.

now, back to more one-letter-creatives.

chief sleeping officer is in #233.and it’s the first bulgarian work featured in the integrated category. really hoping...
15/06/2026

chief sleeping officer is in #233.
and it’s the first bulgarian work featured in the integrated category. really hoping this isn’t just another sweet dream.

apparently not, so back to what we do when we’re not sleeping.

tl;dr: learn more.big thanks to .bg for being on the same page with us and making this possible.now, back to writing hea...
10/06/2026

tl;dr: learn more.

big thanks to .bg for being on the same page with us and making this possible.

now, back to writing headlines.

w/ .tv .penkova

it’s heavy, it’s shiny and it’s the first for bulgarian work. just sitting here in our office. and although we believe ...
09/06/2026

it’s heavy, it’s shiny and it’s the first for bulgarian work. just sitting here in our office. and although we believe in being humble, it’s only natural to be proud of it.

we’ll go back to our desks now, trying really hard to play it cool for the rest of the day.

w/ .tv .bg

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