18/05/2026
We are proud to share that together with Viber, Giants / Velikani – A Film With a Cause for Caps for The Future won a Silver Trophy at IAB Bulgaria MIXX Awards 2026 in the Non-profit category, one of the industry’s most respected recognitions for excellence in digital marketing, media, and creative communications.
Instead of launching a traditional campaign for Caps for The Future, we created a feature-length documentary that became the engine of the movement itself. A film where every screening, every ticket, and every conversation directly contributes to funding AED defibrillators and first-aid training for schools and communities across Bulgaria.
Together with Rakuten Viber, we extended the mission into people’s everyday conversations through dedicated communities, custom stickers, Gems, in-app banners, and always-on communication that transformed engagement into participation.
The Viber activation alone generated:
• 6.4M+ impressions
• 11K+ sticker downloads
• 29K+ stickers shared in conversations
But the most important results happened beyond the screen.
Thanks to every screening, every ticket purchased, every partner, and every person who believed in the mission:
• 200+ AED defibrillators have already been purchased
• 40+ have already been donated
And within the next month, more than 90 additional AEDs will reach 50+ towns and cities across Bulgaria.
Because when storytelling is driven by purpose, campaigns stop being temporary. They become movements.