KAYV - online reputation management agency

KAYV - online reputation management agency PR | SEO | SERM - services
▪️Reputation management
▪️Removing the negative from search engin

Our work has borne fruit 🍅⠀We share another case: we talk about how we did Digital PR for the Green Ray company.⠀We had ...
22/03/2022

Our work has borne fruit 🍅
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We share another case: we talk about how we did Digital PR for the Green Ray company.
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We had several tasks in front of us:
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▫️ to increase brand awareness of the "Box of Astrakhan tomatoes" on the market
to warm up the interest of the target audience in the company's products
повысить increase the citation of the brand "Box of Astrakhan tomatoes" on the market
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What results have we achieved:
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⚡️ from 200,000 tons to 600,000 tons, the number of products shipped to the retail network has increased
интерес interest in the brand increased by 86.1% (Yandex.Wordstat service data)
13 132 materials posted on the Internet
⚡️ 1,006 clicks from the posted materials were made to the brand's website
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Do you want to get the same result? Write to direct or email 📩

Our new service - deindexation ⚡️ We will tell you what it is and why your business needs it.⠀Deindex — the removal of a...
22/03/2022

Our new service - deindexation ⚡️ We will tell you what it is and why your business needs it.
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Deindex — the removal of an article, opinion or branch reviews the search engines Yandex, or Google for a particular semantic core.

What is the difference between deindex and deletion? After de-indexing, the material cannot be found through search results or a search query — you can only go to it if there is a direct link left. After deletion, the material cannot be found even by links.
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The removal process takes place in several stages. About half of the deletions are successfully completed at the first or second stage. If the desired result is achieved, there is no need to proceed to the next step.
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What measures can be taken:
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1. removal from the source
2. removal from the search results
3. applying to the supervisory authorities for blocking or deletion
4. Court to delete or block the material
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⚡️ What can we not delete?
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It all depends on the situation and the source. Depending on the circumstances, you can delete even a harmless article. Now it is more difficult to work with companies, Telegram channels and YouTube (in most cases only through the court).
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⚡️ What will you get in the end?
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▫️ deleting information will save you from negative consequences;
посещ the attendance of unwanted materials will decrease to almost zero.

We will conduct an analysis, select the optimal plan to achieve the result and perform the full range of work. Write to direct or email 📩

Reviews have an incredible power of persuasion.When a consumer chooses a product, reviews are the first thing they look ...
22/03/2022

Reviews have an incredible power of persuasion.

When a consumer chooses a product, reviews are the first thing they look at after the price. Approximately 9 out of 10 people listen to comments as a personal recommendation, and 7 out of 10 consumers form their attitude to the brand based on someone else's opinion.
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So, why you definitely need reviews:
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- 99% of Russian consumers read reviews (according to a study by AliExpress Russia and Data Insight)
They conducted a joint study and even determined which reviews they trusted more - with a detailed description and photos. Negativity is also needed — 35% of people are sure that the company should have negative reviews, otherwise it looks unnatural. 73% of consumers study only reviews for the last month, so they should be replenished constantly.
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- Help in choosing
People need a real experience of using the product — they want to know how the product works in reality.
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- Growing trust
Users see that the site is active, reviews are added, which means they will not be deceived here. So, the store can be trusted.
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- Customer retention
If the user does not see reviews on your site, he will go looking for them further. There is a high probability that he will not return.
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- First lines in the search
Search engines love sites with customer feedback. They are organically advancing in the search. You can not even include them in the description - customers will write them on the page themselves. And you will get an advantage over your competitors.
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- Feedback from buyers
You can get an honest opinion about the service, product quality, delivery, etc. This is a chance to see and eliminate all the shortcomings.

Consumer feedback is one of the most important factors in making a purchase decision. Do not forget to track mentions and reviews about your product and brand, as well as respond to them in time to displace the negative from the first pages of search results. This leads to an understanding of the importance of SERM: it allows not only to effectively stimulate profit growth, but also reduces financial losses.
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Write to our specialists in direct — they will tell you more about the service, help with calculations and make a suitable promotion plan for you.

User content can be expressed in any form. Let's tell you about the ones that are more common:⠀- commentsComments are fe...
22/03/2022

User content can be expressed in any form. Let's tell you about the ones that are more common:
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- comments
Comments are feedback, which is good in itself. But they can also generate a discussion that will make users come back and attract additional attention.
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- reviews
A review is a more detailed comment that suggests increased meaningfulness. There are many sites on the Internet where users leave reviews by attaching photos and videos.
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- photos
Even a simple selfie with a product in your hands or in the walls of an institution attracts attention to your business. It is worth adding creativity here, and the effect will grow.
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- video
A video review is the simplest way to create something useful and interesting, which is often used by users on YouTube. Such content is often primarily important to the creators themselves.
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- stories
A personal example is a powerful way to influence the choice of anything.

UGC is quite realistic to get with minimal investment or even for free. How can I inspire users to create content?

- a call to share content
Even a simple request to leave a comment and a review can work: grateful customers will be happy to share feedback.
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- contests and sweepstakes
The prize draw becomes not so banal if you offer to write the best comment or take the most original photo to participate.
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- content bonuses
Enter a reward system: for example, a discount on the next purchase for a review or a mark on social networks.

UGC (user-generated content) — content created by the hands of people who are not indifferent to your brand.User content...
22/03/2022

UGC (user-generated content) — content created by the hands of people who are not indifferent to your brand.

User content is any feedback from buyers and users that is associated with the brand. Photos, videos, reviews, reviews and even comments under the video on YouTube are also UGC.
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What does the use of UGC content give? This is not a tool of a lazy marketer at all: you can gain trust from users, reach a new audience, and even push users to make a purchase. For more information, see the cards.
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Working on the client's reputation on the Internet, our specialists use UGC content. The reviews look exactly as if they were written by a real person: templates in the text are avoided and real, not stock, photos are used.
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Do you want to learn more about the service? Write to direct 📩

Are you still wondering why you need online reputation whitening services? We tell you!⠀Online reputation management wil...
22/03/2022

Are you still wondering why you need online reputation whitening services? We tell you!
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Online reputation management will help:
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· - increase sales of a popular brand;
* reduce the flow of negativity towards business;
* analyze the potential of new products;
* find new niches to expand the business and increase its profitability.

We will exclude the negative from the field of view of your potential customers. Write to direct or email 📩

Riddle. What to do if:⠀· black PR is ordered by competitors, a negative stream of reviews comes from everywhere and does...
22/03/2022

Riddle. What to do if:
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· black PR is ordered by competitors, a negative stream of reviews comes from everywhere and does not stop;
· search results Yandex or Google overcrowded negative opinions about the organization or product;
· there is a lot of untruthful information about products or services in the search;
* is a new solution or product being launched?

Answer: You need a SERM.
Do you recognize yourself? Don't panic. Just contact us: just write to direct. Our reputation management specialists will analyze your current situation and select the tools and solutions that are right for you!

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Varna

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Monday 10:00 - 18:00
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Thursday 10:00 - 18:00
Friday 10:00 - 18:00
Saturday 10:00 - 00:15

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