Learn With Lini

Learn With Lini Simplifying digital marketing with 1-on-1 coaching & consulting - that's what this page is all about. Offers customised digital marketing workshops & training.

Helps businesses, startups and marketing practitioners to use digital marketing the right way. Check the online school offering online courses and 1-on-1 coaching in digital marketing - https://digital-learners.teachable.com

✅ What is Web 3.0? What marketers need to know.Web 3.0 is the third generation of internet services for websites and ap...
18/03/2022

✅ What is Web 3.0? What marketers need to know.

Web 3.0 is the third generation of internet services for websites and applications built upon decentralization, openness, and better user utility.

It represents the next phase of the evolution of the web/internet.

Web 3.0 will provide a data-driven and Semantic Web using a machine-based understanding of data.

To create more intelligent, connected, and open websites is the ultimate goal of web 3.0.

The term, Web 3.0, was introduced by John Markoff of the New York Times in 2006.

The term referred to a supposed third generation of Internet-based services that might be called 'the intelligent Web.

Integrating everything from machine learning and artificial intelligence to augmented reality and the blockchain, Web 3.0 offers exciting opportunities for consumers and investors.

Apple's Siri is the perfect example of how Web 3.0 can provide computer users with better search results when their machines communicate with each other.

👉 The following posts cover cryptocurrency, decentralised autonomous organisation (DAO), metaverse, social tokens, and NFTs, all of which are integral parts of Web 3.0.

✅What is cryptocurrency? Cryptocurrency is any form of currency that exists digitally or virtually and uses cryptograph...
13/03/2022

✅What is cryptocurrency? Cryptocurrency is any form of currency that exists digitally or virtually and uses cryptography to secure transactions.

It is decentralized digital money that's based on blockchain technology.

The most popular versions of cryptocurrencies are Bitcoin and Ethereum. There are 1000s more of different cryptocurrencies in circulation.

Cryptocurrencies don't have a central issuing or regulating authority. It uses a decentralized system to record transactions and issue new units.

When you look into the history and evolution of cryptocurrency, Bitcoin came first. Bitcoin is purely a peer-to-peer payment system.

Ethereum added programming to cryptocurrency in the form of smart contracts. This, transformed the currency into a trigger that would carry out if-then statements. NFTs were an unintended consequence of the smart contracts.

Coinbase is America’s largest crypto trading exchange.

👉 What is DAO?A decentralized autonomous organization (DAO) is a community-led entity with no central authority. It is f...
04/03/2022

👉 What is DAO?

A decentralized autonomous organization (DAO) is a community-led entity with no central authority. It is fully autonomous and transparent.

The foundational rules are laid by smart contracts. At any point, the very code itself can be publicly audited.

Being autonomous means that smart contracts help run the majority of the processes without human interference.

DAO means that anyone who owns a token or an NFT that’s part of a certain collection has a voice in that organization and its direction, future, and decisions.

Also known as decentralised autonomous corporations, they are member-owned represented by rules encoded as a computer program that is transparent, controlled by the organization members and not influenced by a central government.

👉 What is the metaverse? Metaverse is where our digital reality coincides with our physical reality, a digital avatar-b...
25/02/2022

👉 What is the metaverse? Metaverse is where our digital reality coincides with our physical reality, a digital avatar-based universe. Cryptocurrency, NFTs, and Web 3.0, all come together in the metaverse.

Author Neil Stephenson coined the term “metaverse” in Snow Crash, a dystopian cyberpunk novel published in 1992.

Metaverse can also be defined as a simulated digital environment. Augmented reality (AR), virtual reality (VR), and blockchain, along with social media concepts, are used to create spaces that mimic the real world and provide rich user interaction.

It is a representation of an immersive 3D virtual world where users can create digital avatars that can interact with different spaces.

Users can move around different metaverse spaces as their digital avatars. interact, play games, and experience things or activities as they would in the real world.

The foundation for the metaverse will be Web3.0. It will consist of blockchain-enabled decentralized applications that support an economy of user-owned crypto assets and data.

There are a couple of large third-party marketplaces where you can buy metaverse real estate. The most popular are OpenSea and Non-Fungible.com.

Metaverse is considered to be the next big thing in the crypto world.

What are social tokens? Social tokens are a form of cryptocurrency tied to the person or business that created them. Th...
11/02/2022

What are social tokens?

Social tokens are a form of cryptocurrency tied to the person or business that created them.

They are also called community coins or creator coins.

All social tokens are with a smart contract, somewhat like if-then rules.

When a creator creates a social token on any platform, it’s on the blockchain. Generally most social tokens are on the Ethereum blockchain.

Social tokens allow the creator (for example, an artist, a band) to form a separate and independent economy centered around their brand. It gives their audience the chance to own a piece of their community.

It’s up to the creator to decide what the value of their social tokens is going to be.

It’s important to note that people who acquire these social tokens aren’t receiving any money.

Why should businesses take note of social tokens?

1. Social tokens make excellent lead magnets. For example, you can offer your audience 5 or 10 tokens to sign up for your newsletter.

It is a powerful way to grow your email list and the number of people on your currency.

2. Social tokens can be used to sell access to communities and fan bases. Various types of access are granted, like access to content, the creator, or the community.

3. Another fascinating way to use social tokens is to create a rewards program for your community. Use the tokens to provide incentives for various activities in your community.

4. Lastly, you can use tokens to sell sponsorships for your content such as a podcast or newsletter.

Next topic we shall explore is metaverse.

Follow me to learn about crypto and web 3.0 as I continue to explore.



Note: https://www.socialmediaexaminer.com/social-tokens-what-businesses-need-to-know/

👉 What are non-fungible tokens or NFTs? We have been hearing about NFTs in the past few years. Here is a brief and simp...
03/02/2022

👉 What are non-fungible tokens or NFTs? We have been hearing about NFTs in the past few years.

Here is a brief and simple explanation of the difference between fungible and non-fungible tokens.

- Non-fungible tokens are crypto-assets on the blockchain and each is unique. No two non-fungible tokens are exactly the same. They have individual qualities.

- Each NFT would have a unique identifier that’s trackable on the blockchain and there could be multiple copies of the same one.

- On the blockchain, you will be able to know exactly where the token has been purchased from, at what price, which wallets it has moved through or been traded.

- Because everything is on the blockchain, it’s 100% trackable and public. In most cases, the transactions are immediate.

- Through the blockchain, creators can almost immediately verify the transactions.

- A fungible token, on the other hand, is something that has no unique value.

- For example, when you pay cash or use a credit card at a store, the cashier doesn’t choose which dollar bill or credit card you use from your wallet.

- All dollar bills or credit cards are essentially the same and equally good, with no unique qualities among them.

- A fungible token is also something that is difficult to trace.

- Are bitcoins different from NFTs?

- Bitcoins are cryptocurrencies designed to operate as currencies. Hence they are fungible, as any two bitcoins are similar and thus interchangeable.

For most people, the world of crypto and NFTs are still an alien world. It is still debatable what the future of NFTs is, and how safe is it to deal with it.

Let's just first understand what NFTs are.



Note: Check out https://www.socialmediaexaminer.com/crypto-and-the-future-of-business-a-primer/

14/01/2022

👉 What is Q-commerce? It's e-commerce in a new, faster form. Speed of delivery is the key differentiator.

Q-commerce or Quick commerce is also known as on-demand delivery.

It is defined as the delivery of goods within a short period of time, usually within 1-2 hours.

The key benefits of Q-commerce are:

1. Speed
2. Guaranteed availability of relevant products that are frequently ordered
3. 24-hour operation
4. Ease of use

Q-commerce is projected to be worth $20 billion in the MENA region by 2024.

8% of e-commerce in MENA will be fulfilled through the Q-commerce model by 2024. (Source: Redseer Primary Research & Analysis)

Examples of a few of the players in MENA in the Q-commerce segment are Talabat, Noon, HungerStation etc.

👍 Overcome your content block with these amazing AI tools and websites. Using these tools you can write your content sa...
06/01/2022

👍 Overcome your content block with these amazing AI tools and websites. Using these tools you can write your content saving time and money.

Check these AI tools and websites
1. Answer the Public
2. Hubspot Blog Ideas Generator
3. CoSchedule Headline Analyzer
4. Rytr - AI Writing Assistant
5. Hemingway Editor
6. Grammarly

Please share in the comments if you have used other interesting tools or websites to write content.

01/01/2022

Here are 3 key mindsets needed to manage whatever 2022 is going to give us.

1. Have an agile mindset.
Believe that you can overcome any obstacle by being flexible and agile to learn and find the answer.

When we don't know what lies ahead of us this mindset helps us to cope better.

2. Live in the present moment.
Don't fret over what may happen or what has happened and allow your present moment to be spoiled.

Simply enjoy the present moment and spend it wisely, building beautiful memories that can always bring a smile when you look back.

3. Don't stand still, keep going forward.
When what's happening around you begins to overwhelm you, don't just stand still and worry.

Believe that there are no problems without a solution. With whatever resources you have in hand take baby steps that get you going forward.

You may not understand whether you are taking the right step or not. What is important is that you are moving forward.

You will soon see that you have walked past the difficult phases which you thought were impossible to manage.

PS: Stop watching or reading news or programs that are negative, sensational, political even if it is breaking news!

Life is so much more peaceful without all the drama and hype built by the media. Try this out and feel the difference!

Stay safe, be positive.

😥✍️ Do you struggle with finding fresh and engaging content ideas for your social media posts? Swipe to view a selected...
30/12/2021

😥✍️ Do you struggle with finding fresh and engaging content ideas for your social media posts? Swipe to view a selected list of content ideas that you can use to easily prepare social media feed posts.

If you have content ideas not included here please share them in the comments.



Source: https://youtu.be/RMVNt-_lMAg (Social Media Examiner)

19/12/2021

🆒 ☑ You can enjoy IG this way too!! The tips below are for those who create their own content. You could be a freelancer, beginner, trainer, consultant or solopreneur.

Do you face any of these challenges?
- Feeling overwhelmed when you think of creating the content.
- Often not knowing what content to create
- Not finding the time required to design and post
- Getting concerned that your followers are not increasing at the pace you want them to

I am sharing a few tips based on my experiences with managing the IG account, a stress-free way to do so.

☑ Detach from the need to grow your followers at a certain pace.
☑ Utilise your IG feed to share useful info you find while reading.
☑ Over a period of time your feed evolves into a library of useful content. Each post is like indexed content available for ready reference at any time.

As a trainer, I find it easy to save useful tips and info as IG posts. They are always available at my fingertips. I can tap on the post to read more anytime.

☑ Decide a theme for your IG feed, choose one or two standard colours for your designs, shortlist a few fonts. When you follow these consistently on all your posts automatically your feed will start looking better.

☑ When you take a break from work spend some time browsing through Canva and other design apps.

Just for fun try customising interesting templates on Canva using the colours and fonts you decided on earlier. Often interesting post designs evolve out of this.

☑ Try out every new feature added by IG, adapt to algorithm changes and keep yourself up to date on IG.

Check Instagram's blog or Social Media Today for the latest updates.

☑ Monitor your account insights and decide which days you want to publish your posts.

👍 It's ok if you miss or skip posting when you are busy with other projects.

When you focus on using the IG feed like your library of useful content, followers will slowly find their way to you.

Enjoy Instagram at your own pace!

Address

5Ps Marketing Consultancy, Office 1501, Sehab Executive Tower, Bldg. 3552, Road 2849, Seef
Manama
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My Story

A digital marketing consultant/trainer residing in Bahrain for the last 24 years, my journey from being a trainer to the owner of a digital marketing consultancy, spans over 25 years, with many lessons and skills learned along the way.

At a certain crossroads in my journey I had to decide between switching jobs or becoming an entrepreneur. Entrepreneurship it was. Thus, 5Ps Marketing & Consultancy, Bahrain, a B2H marketing consultancy was born. Social Hifi is the brand name in which my digital marketing services are offered.

Marketing is still seen as an avoidable expense, and not as an investment that can help businesses survive or flourish. The beauty of digital marketing is that it can be done even with a miniscule budget. Most SMEs struggle to maintain a professional digital presence and cope with the pace of developments in social media and digital marketing.

Being a consultant and digital marketing trainer I love to assist clients, mainly SMEs, to ACQUIRE, CONVERT and RETAIN customers with an affordable budget, using digital marketing; help enhance their customers’ experience at various digital customer touch points like website, social media, emails, SEO, newsletters, blogs, etc., and evaluate the customers’ feedback and satisfaction scores, continuously.