Scarlet Sieiro, Manama (2026)

04/03/2025

One of the biggest reasons an offer stops working is because the market changed.

A few years ago, I was helping a commercial real estate coach promote his high ticket coaching program.

We had been running ads to his VSL funnel for over two years, consistently achieving 3-4x ROAS with no drop in performance—until one day, the offer stopped working.

We reworked the ads, changed the targeting, but nothing made a difference.

The truth was, we could have tested and launched hundreds of ads, but nothing would have revived this offer.

And that’s because the market had changed.

After Covid, people preferred working from home. No one was renting commercial spaces anymore, and as a result, the demand for learning about commercial real estate disappeared.

So if you notice a downward trend in performance, take a step back and ask yourself: Has the market shifted?

And if it has, figure out how to align your offer with the new market dynamics.

This will save you a lot of time and money trying to revive an offer that no longer works.

29/01/2025

Most coaching and info product businesses only speak to about 5% of their market.

And that’s where the problem lies.

These 5% are the people who would have bought anyways.

The real opportunity is in reaching the other 95%.

To convert the rest of your market into paying customers, you have to focus on improving your paid strategy.

Here's how to do that:

1. Increase the performance of your ad copy and creative so they resonate with your audience. This allows you to reach more of your target market without increasing your ad spend.

2. Identify where and why customers are dropping off. When you improve this you'll be able to create qualified leads who are excited to work with you.

3. Show leads why your offer is better than everything else out there.

Getting more high-ticket clients depends on mastering these three areas.

When you get these right, you’ll never have to worry about where your next customer comes from and generating sales becomes effortless.

27/01/2025

Someone shared this order bump from a Low Ticket Offer they came across.

And I thought it was positioned brilliantly for conversions.

Let's break it down 👇

1. 'If you don't have the time or expertise' - This language plays on the limitations of time and expertise a buyer might have

2. 'I'll show you exactly how I trained chat GPT' - implies they are getting step by step instructions on how to train chat GPT

3. 'Slashing my content creation time from 2+ hours to just 10 minutes' - implies that they can spend 10 mins instead of 2 hours

4. 'Typically we teach this in our $10k mastermind' - inserts status and FOMO

5. '30 day no questions asked, money back guarantee' - Make them feel safe by making the offer risk free

This is a perfect example of how a few well-chosen words can clearly show a buyer how they’ll save time and energy by saying yes to the bump.

If you have a low-ticket offer, take inspiration from this language. Test it on your order bumps and see the difference it makes to your conversions.

25/01/2025

This Real Estate Coach generated $54,000 in High Ticket sales in the past 30 days.

I audited his ad account last week and I thought it would be a great idea to share my findings here.

Here's are some hidden opportunities I uncovered for him 👇

General overview:

• CPMs are good
• ROAS is good
• Cost of acquiring a sale is high

Funnel:
> Only ~2% who visits the landing page watch the VSL
> On average only 16% of leads are moving forward to complete the application
> Of the 16%, less than 50% are making it to the calendar page

My Recommendations:
> Increase the consumption of the VSL. Higher consumptions = high conversion to the application page
> Give reasons as to why you're asking certain questions on the application. And don't ask for contact information since you're already asking for it when they're booking a call.

Ads:
> $6 per click is high
> CTR Link is low

My Recommendations:
> Create more engaging ads.
> Balance curiosity and intent to increase CTR Link
> Create contrast in the first line of the ad copy to increase CTR (all)
> Showcase status to position yourself as an authority

Overall, his funnel is generating him a positive ROI.

But the opportunities I spotted will allow him to drop his acquisition cost and sell more of his high ticket program without increasing his ad spend.

09/11/2024

I've been asked in the past if I can guarantee results.

To which I'll casually ask the client - Can you guarantee that you'll show up?

While I thrive on getting results for my clients, the truth is I can't do it without the other person showing up.

By showing up, I don't mean we have to have weekly meetings...

Be in constant contact etc.

To show up means to meet me halfway and give me any assets I need..

Creatives I request...

Or video scripts I ask you to record.

Clients that show up this way are the best clients to work with imo and the results always show.

Image attached are revenue stats from a Real Estate coach's account I started working on less than a month ago.

08/11/2024

The power of testing ads always comes through when you're testing the right things. There's no point in testing for the sake of testing.

This week I consulted with someone who asked me how many ads I test in a month.

He tests about 20 creatives very month... which I think is alot!

I honestly don't pay attention to how many ads I test in a month...

Because to me testing is a process that happens 24x7 and I'll always have ideas ready to go in case the account needs it.

His question made me curious enough to go look.

Six.

That's how many ads I test in a month.

Take this account for example...

Last week I launched 3 new videos + 1 copy I created for this cybersecurity coach.

As per the ad account and Hyros, these new ads are beating all of his older ones.

And so, this made me question what I do differently compared to this guy?

Why does he need to test 20 creatives...

and I can test 3 ads and get a 3x ROAS from them?

I think the answer lies in the way I structure my tests which is -

I'm always looking to build on top of what IS working.

By doing this, I ensure I'm going in the right direction and not wasting precious time testing stuff which won't move the needle.

And if I'm testing something completely new, the creatives are still aligned with who the audience is, what outcomes they look for etc.

Once you look at testing ads this way, you'll realize you don't need that many new ideas to make a difference in your account.

18/10/2024

You hear people say 'creative is the new targeting' but what does that actually look like?

Someone sent me a dm back in July because he wanted my help with his Facebook ads.

He wanted leads for his maths tutoring offer, so we chat occasionally whenever he needs advice.

Today he sent me a dm asking me what's more important in an ad...
..Whether it was the visual or the headline.

Without any hesitation, I told him it was the creative.

He then sent over the creative he was using and asked what he could change to make the biggest difference.

When I saw the creative, what immediately stood out to me was how 'not in your face' it was. (image on the left)

He was open to using another child in the ad but wasn't sure who to use.

And all I said to him was - it depends on who your audience is.

If you make all your revenue from 10-year-olds, then using a 10-year-old in your ads will resonate more.

That’s just one way to look at it, though.

You can take it further and narrow your creative to speak to a specific gender or race.

The second suggestion I gave him was to fill the text on the left side to make it more pronounced.

And to give him an example of what this could look like, I had my designer create a version based on my suggestions..

You can see his original image on the left and the one I created on the right.

The one on the right is so much more compelling when you're scrolling in the feed.

Whereas if you use a creative like the one on the left, you'd easily pay $6 - $10 a click in today's environment.

So that's how you can use your creatives to do your targeting for you.

And once you start looking at your creatives through this lens, you’ll not only target the right people, you’ll also pay less to reach them.

16/10/2024

Writing ads doesn’t have to be complicated. When I write ads, I don’t write for the sake of putting something on paper.

On one of the offers I’m managing right now, the ads have a 3.61% CTR (all) and 1.60% CTR Link

And the cost per booked call is less than $100.

The reasons the ads are working so well is because:

1. The hook immediately calls out someone who is in a problem state

2. I give weight to the problem and make the problem bigger than it seems by elaborating on all the work they have to do

3. Then I give them choice and tell them they don’t need to do the work and instead present them with ‘an easier way’

4. I tell them what they get by signing up for the offer

5. And I differentiate how this offer is different from everything else in the market

When you write ads with the intention of using it to qualify a prospect, you’ll see how easy it is to bring in qualified leads who are ready to buy.

14/10/2024

The number one reason customers who book a call don’t show up is because they don't have a good reason to show up

Many coaches think that when a customer books a call they will automatically show up and give them money…

…but those days are long gone.

Today every coach I work with is running a book a call funnel…

Which means the customer is spoilt for choice as to who they want to work with.

Even if they felt some way today and booked a call with you…

…they could see an ad from another coach in your niche, and now all of a sudden they’re no longer interested in talking to you.

I recently audited a coach who made $26,000 in revenue using a book a call funnel.

Out of everyone who booked a call with him, less than 50% showed up…

Which means, instead of paying $1300 to acquire a customer…

He was paying between $3k - $5k to acquire a customer.

After reviewing his stats, it was clear that he wasn’t giving people a good reason to show up.

All your marketing once someone books a call should be around amplifying your customers expectations.

And when you do this right, you’ll get a prospect who is eager to show up and work with you.

Here’s how you do it:

• Tell them why they need to show up and what they’re going to get once they show up.

• Give them a glimpse of what they're going to experience after your call together…

And contrast it with other other options in the market.

• Then show them who else is using your product and what their results were like.

People want to see others who are like them using the product and that’s what gets them excited to show up.

Once I implemented this messaging across this coach’s emails and SMS…

He doubled his revenue to $53,000 and his show up rates went from 37% to 72%.

So that’s how you increase your show up rates.

Show people they’ll experience something different, something better, something everyone else is already benefiting from…

And you’ll see your show up rates go up and up instead of going down.

10/10/2024

Feels great to know my clients love the work I'm doing. While everyone else's ads in the trading space are getting rejected, his ads are crushing 🔥

Scarlet Sieiro

04/03/2025

29/01/2025

27/01/2025

25/01/2025

09/11/2024

08/11/2024

18/10/2024

16/10/2024

14/10/2024

10/10/2024

Address

Website

Alerts

Contact The Business

Shortcuts

Share

Category