10/06/2026
Working within brand guidelines wasn’t a limitation. It was the challenge.
This point-of-sale campaign was developed to move quickly from concept to retail ex*****on while maintaining consistency across every application. The visuals started with AI, but the final result came from hours of hands-on work. More than 20 hours of compositing, retouching, repainting and refinement went into making sure every element felt intentional and aligned with the brand’s standards.
Adapting the campaign across formats wasn’t simply a matter of resizing layouts. Each piece had to be carefully recomposed to preserve hierarchy, clarity and visual consistency at every touchpoint.
One campaign. Two surfaces. The same visual language from start to finish.
DHL IoiôEstúdio
