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Brazil Field - Market Research and Opinion Polls

Name: Brazil Field - Market Research and Opinion Polls
Address: Rua Francisco Holanda, 285 A, Fortaleza, CE, 60135-215, BR
Telephone: +5585994201772
Price range: £

Página Principal
Brasil
Fortaleza, CE
Brazil Field - Market Research and Opinion Polls

Fundada em 1997 na cidade de São Paulo, filiada à ESOMAR e a diversas outras associações de classe.

The success of research relies on fieldwork quality, and a company specialized in high quality data collection is the security of success in every study. Established in 1997 in the city of São Paulo, affiliated to ESOMAR and to several other market associations, BRAZIL FIELD works on a wide range of market research techniques, covering all the Brazilian market and main cities of Latin America. The company offers appropriate tools to drive the decision making process and the implementation of strategies with total security.s, also spreading its high quality services throughout Latin America for more than 15 years. Offering our clients proper tools to drive their decisions and securing absolute safety for the implementation of their strategies, BRAZIL FIELD expertise and experience is aimed at data collection and processing for quantitative and qualitative studies:
Quantitative Surveys/Qualitative Surveys (In depth-interviews, Focus Groups and Face to Face interviews)
Computer Assisted Telephone Interviewing - CATI
Computer Assisted Web Interviewing - CAWI
Interviewing with a Printed Questionnaire – PAPI
Business to Business Interviews – B2B
Ad hoc interviews
Central Location Tests
Retail Surveys / Market Share
Scripting/Data Processing

*Affiliated to ABEP (Brazilian Agency of Population Research), American Marketing Association, Greenbook and ESOMAR.
*Main offices in São Paulo and Fortaleza - BRAZIL.
*Partners in London-UK and Austin – USA.

21/09/2026

Not all trade-downs are created equal. Some are temporary adjustments. Others are permanent migrations that only show up in the data months later.

The difference almost always lies in whether the consumer experienced a meaningful quality gap when they switched. Field research at the point of sale is what maps which reality your brand is living in, before the category data confirms what already happened.

In your category, are shoppers protecting their go-to brand or looking for budget alternatives?

20/09/2026

The first sale is the easiest one to explain. Heavy media investment, a well-designed package, a compelling promotional offer, and a consumer willing to try something new.

The second sale is where the real business is decided. And it's decided entirely by what happened the first time the consumer actually used the product, at home, in their routine, without any of the marketing around it.

If the experience held up, they come back. If it didn't, they quietly move on, and the brand finds out months later when the repurchase rate tells a story that the launch metrics never hinted at.

Field research at the post-use stage is what surfaces that signal early, while there's still time to adjust.

Has your brand identified the real reason why customers return to buy your product?

19/09/2026

Getting a customer to buy once is a marketing problem. Getting them to come back is a product problem.

The first purchase can be driven by a good campaign, a well-designed package, or the right promotional offer. But the second purchase happens for only one reason: the product delivered what it promised.

That's the question most brands aren't asking with enough rigor. Not "did the campaign work?" but "did the experience hold up when the consumer used the product at home, in their routine, without any of the marketing around it?"

Repurchase is the metric that tells the truth about everything else.

What does your brand do to understand why customers come back, or don't?

15/09/2026

Um mercado de um trilhão de reais não espera a marca descobrir o que está acontecendo na gôndola. Ele segue em frente.

As marcas que vencem consistentemente no varejo alimentar brasileiro não são as que têm os maiores orçamentos. São as que sabem exatamente o que está acontecendo no ponto de venda, em lojas reais, em tempo real, e agem antes que os números apontem o problema.

Como a sua empresa garante a conformidade da execução comercial em lojas pelo país?

11/09/2026

That number isn't just a statistic. It's a conversion problem hiding inside every beauty aisle.
Brands invest in digital campaigns, influencer reviews, and premium packaging to build desire before the consumer even reaches the store. But at the moment of decision, when the buyer is standing in front of the product and wondering whether the texture, fragrance, or color will actually work for them, that entire investment depends on one thing: whether they can test it.
When they can't, most of them walk away. Not because they stopped wanting the product, but because the uncertainty was stronger than the desire.
Field research and point-of-sale audits are what reveal whether the sampling strategy is actually working at the moment that matters. Not whether it exists in the brand plan, but whether the consumer can find it, use it, and feel confident enough to buy.
How is your brand ensuring the trial experience is working at the point of sale?

07/09/2026

Digital investment builds the desire. The physical trial closes the sale.
For personal care brands, there's a gap in the purchase journey that no amount of online content fully bridges: the moment the consumer stands in the store and wonders whether the product will actually work for them. Texture, fragrance, finish, absorption, these are things a photo can suggest but never confirm.
When trial is available and well-executed, that gap closes fast. When it isn't, the consumer defaults to the brand they already trust, and the new product loses a sale it had already earned in every other part of the funnel.
Field research is what tells brands whether their sampling strategy is actually working at the point of decision, not just whether it exists on paper.
How is your brand enabling product sampling in physical stores today?

05/09/2026

Transparency has moved from being a brand value to being a purchase filter.
The consumer who used to trust the front of the package is now checking the back before deciding. And what they find there either confirms the purchase or ends it. A long, complex ingredient list signals something the consumer can't always name but can always feel: uncertainty. And uncertainty, at the point of sale, almost always means the product goes back on the shelf.
For food and cosmetics brands, this creates a strategic question that goes beyond formulation. It's about how clearly the product communicates what it is, what it contains, and why that matters to the person holding it. Field research is what reveals which specific words, names, and structures create hesitation, and which ones build the trust that closes the sale.
Do you prefer brands that keep their ingredient list simple?

04/09/2026

The traditional three-meal structure was built around a routine that most urban consumers no longer have.
Hybrid work, long commutes, and packed schedules created a new eating pattern: smaller, more frequent, higher-expectation moments of consumption that need to deliver both convenience and real nutritional value. The snack that was designed to hold someone over until dinner no longer fits that job. The consumer wants the meal in the format of the snack.
For food brands, this isn't a trend to watch. It's a structural shift in when, where, and why people eat, and the portfolios that haven't mapped these new occasions are leaving significant shelf space to the ones that have.
How is your portfolio adapting to the shift from traditional meals to functional snacking?

31/08/2026

The best strategic visions don't fail because of bad ideas. They fail because nobody went to check whether the market was ready for them.

Leadership teams that build strong companies aren't the ones who trust their instincts less. They're the ones who know exactly when to test those instincts against the reality of the consumer. Market research isn't a challenge to the vision. It's what gives the vision the data it needs to move forward with confidence.

When the consumer's voice is at the center of the decision, the company launches faster, adjusts earlier, and invests more precisely. The product reaches the market already calibrated to what the buyer actually wants, not what the boardroom hoped they would want.

Ouvir o consumidor real não substitui a visão de liderança. Ela a completa.

How does your organization bring the consumer's voice into its strategic decisions?

29/08/2026

Brazil rewards the brands that pay attention to it.

Not in a generic way, but specifically. The consumer in the Northeast has different purchasing habits, different price sensitivities, and different emotional relationships with categories than the consumer in the South or the Southeast. The packaging size that works in a large urban center may be completely wrong for a mid-sized city in the interior. The flavor profile that sells in one region may be unfamiliar or even off-putting in another.

Most international brands enter Brazil with a single strategy and discover this the hard way. The ones that succeed treat the country as what it actually is: a collection of micro-markets, each with its own logic, its own consumer, and its own growth potential.

Adapting to regional nuances doesn't mean running a different operation for every state. It means understanding the specific consumer well enough to make the product feel like it belongs there, and that's exactly the kind of intelligence fieldwork is designed to surface.

How is your brand working the regional potential of Brazil today?

Endereço

Rua Francisco Holanda, 285 A
Fortaleza, CE
60135-215

Horário de Funcionamento

Segunda-feira	08:00 - 17:00
Terça-feira	08:00 - 17:00
Quarta-feira	08:00 - 17:00
Quinta-feira	08:00 - 17:00
Sexta-feira	08:00 - 17:00

Telefone

+5585994201772

Site

https://www.brazilfield.com/

Notificações

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