03/06/2026
traded the pitch for the grill.
just dropped its new campaign with Ronaldinho — and turned the man they called "O Bruxo" into the wizard of the barbecue.
The concept says it all: in Brazil, football calls for barbecue. And nobody connects those two passions like Ronaldinho. The same magic he made with the ball, he now brings to the grill.
When the territory is this big, you don't cast a face. You partner with an icon.
"Futebol chama churrasco" — Maturatta