Celio Selva Design&Co

20/06/2025

Design clássico

Otl Aicher (1922–1991), a renowned German designer, was commissioned by Puma in the run-up to the 1984 Sarajevo and Los Angeles Olympics to develop their visual identity. He created drawings for a new Puma wordmark and a revised logo, featuring a leaping puma in a circle, inspired by geometric principles similar to his Lufthansa crane design. However, the collaboration ended abruptly after a failed meeting with Puma boss Armin Dassler, where Aicher rejected a 10,000 deutsche mark bribe, walked out, and the designs were never implemented. The incident was reconciled posthumously in 2022 with a special collection honoring his work.

10/06/2025

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02/06/2025

15/05/2025

15/05/2025

Geometria pura.

08/04/2025

Logos Clássicos.

Rob Janoff, a graphic designer, created the iconic Apple logo in 1977. The simple, bitten apple silhouette was designed for Apple Computer Inc. Janoff’s minimalist approach reflected Steve Jobs’ vision of user-friendly tech. Legend says the bite distinguishes it from a cherry. It’s now a globally recognized symbol.

04/04/2025

Logos Clássicos

The Woolmark logo was designed by Franco Grignani, an Italian graphic designer and artist. Introduced in 1964 by the International Wool Secretariat (now The Woolmark Company), the logo resulted from a global design competition in 1963. Grignani, a jury member, submitted the winning design under the pseudonym Francesco Saroglia due to his role in the judging process. His authorship was later confirmed in the 1980s, aligning the logo with his distinctive Op Art style.

08/03/2025

Viva a Beleza da Diversidade!