14/05/2026
🎮 How to build presence in esports: 1x experience and Aurora Gaming case
Over the past few years, esports has become an independent media market with a young audience that standard advertising tools cannot reach. One-off integrations do not work – only a systematic approach delivers results: content, community, and consistent touchpoints all matter.⚡️
1x builds its presence in esports through media rights, branding, exclusive content, and engagement mechanics. The goal is measurable results, not just market visibility.
⭐️Aurora Gaming: What a systematic partnership looks like
Gaming is one of the world’s leading esports clubs, with 13 rosters across CS2, Dota 2, MLBB, PUBG Mobile, and more! The organization boasts a presence in the CIS region, Europe, Turkey, and Southeast Asia.
The numbers are impressive:
🔹The M7 World Championship (MLBB) winners – the most-watched mobile esports event in history, with 5.68 million viewers!
🔹The PGL Masters Bucharest 2025 (CS2) champions and the Esports World Cup 2025 (CS2) finalists.
🔹26 consecutive victories in Dota 2 – an absolute world record!
💙As a title partner, 1x is integrated into the club’s ecosystem through jerseys, social , and exclusive content. ⚙️Every touchpoint is designed not for one-time exposure, but for consistent engagement with a loyal audience.
❗️ The 1xPartners affiliate program is your entry point into from a leadership position. Join now while the market is still taking shape.