Live Mkt Insights

Insights & Inspirações por Gustavo Teixeira
Marketing Manager - NSC Comunicação - Globo
www.livemktinsights.com
www.instagram.com/livemktinsights

Compartilho aqui um pouco das minhas inspirações. Sejam peças de teatro, instalações artísticas, grandes eventos ou novas tecnologias, essa página traz qualquer linguagem ou ferramenta que possa nos inspirar na criação de estratégias que aproximem marcas e pessoas. Gustavo Teixeira

Diretor de Planejamento na Agência Tudo
(ABC/Omnicom Group)
https://br.linkedin.com/in/gustavo-teixeira-554a6796

Conheça alguns trabalhos: https://www.behance.net/gustavohteixeira

17/07/2026

URKL | HUMANOID ROBOT FIGHTING CHAMPIONSHIP

The world's first large-scale humanoid robot fighting league transforms robotics research into live entertainment. Inside an MMA-style arena, humanoid robots compete in real time, turning advances in balance, mobility and AI into a spectator experience that feels closer to a live sporting event than a technology demonstration.

Credits:
Organizer:
Event: URKL – Ultimate Robot Knock-out Legend
Venue: Nanshan Cultural and Sports Center

AI HumanoidRobots Innovation EventDesign FutureOfEntertainment CreativeTechnology ExperienceDesign URKL EngineAI

16/07/2026

NHL ICE PROJECTION MAPPING | ANAHEIM DUCKS

By transforming the entire ice rink into a projection surface, the Anaheim Ducks turn the arena itself into the show. Projection mapping, lasers and synchronized lighting create an immersive pre-game experience that builds anticipation, amplifies fan engagement and demonstrates how sports venues are increasingly becoming programmable media environments.

Credits
Venue: Honda Center
Team: Anaheim Ducks

CreativeTechnology ArenaDesign EventProduction LightingDesign ImmersiveExperience FanExperience BrandExperience NHL AnaheimDucks

13/07/2026

BALLOON DROP ACTIVATION
FAMILY MALL SULAYMANIYAH

A large-scale balloon drop transformed the mall's central atrium into a live countdown moment, turning thousands of visitors into active participants. A simple installation, executed at the right time and place, created a memorable retail activation with strong visual impact and natural social amplification.

Credits
📍 Family Mall Sulaymaniyah

RetailExperience EventMarketing Activation ShoppingMall ConsumerEngagement ExperienceDesign LiveEvents LiveMktInsights

11/07/2026

ETERNAL SUNSHINE TOUR
STAGE DESIGN BY ARIANA GRANDE

Designed around a 360° immersive stage, the Eternal Sunshine Tour combines choreography, live performance, lighting and a suspended circular LED structure into a single visual centerpiece.

🎤 Ariana Grande
🎭 Production: Silent House Productions

LightingDesign Scenography CreativeTechnology ExperientialMarketing LiveEntertainment ArenaShow EventProduction LiveMktInsights

10/07/2026

KINETIC MESH | IMMERSIVE LIGHT INSTALLATION

Kinetic Mesh combines a suspended mesh surface, projection mapping and synchronized lighting to transform the ceiling into a dynamic visual canvas, adding movement, depth and dimension to the space.

📍Created by Pro Laser — Creative lighting studio specializing in immersive installations, kinetic systems and custom visual productions.

🎥 Video by Pro Laser

LightDesign Scenography EventDesign ExperientialMarketing CreativeTechnology Architecture LightingDesign SpatialDesign BrandExperience Innovation LiveMktInsights

06/07/2026

LUZIA | Water Stage Effects

Created by Cirque du Soleil, LUZIA combines water, light, projection and stage engineering to transform a programmable rain curtain into a dynamic storytelling element, creating one of the show's signature visual moments.

🎪 Show: LUZIA by Cirque du Soleil
🎥 Video credit: Speedgene Review

CreativeTechnology ImmersiveExperience CirqueDuSoleil LiveMktInsights

04/07/2026

ARIA | Aerial Performance

Created by ZENIT Aerial Ballet, ARIA is a large-scale aerial performance presented at KaldeArte in Vitoria-Gasteiz, Spain, transforming the city's historic square into an immersive stage.

Suspended beneath a giant illuminated moon, ARIA blends aerial choreography, music and lighting into a single immersive composition.

📍 KaldeArte | Vitoria-Gasteiz, Spain
🎥 Video: | Tailor-Made Luxury Tours
🎭 Performance:

FestivalDesign ImmersiveExperience CreativeDirection

03/07/2026

LOUIS VUITTON SPRING/SUMMER 2027

For its Spring/Summer 2027 Menswear Show, Louis Vuitton transformed the courtyard of the Cité Internationale Universitaire de Paris into an immersive beach, featuring real sand and a monumental wave with cascading water.

Creative direction by Pharrell Williams, the scenography was inspired by Virginia Beach—his hometown—bringing the spirit of surf culture and the American East Coast to the heart of Paris.

📍 Cité Internationale Universitaire de Paris
🎥 : gqfrance & voguefrance

✨ More immersive inspirations — Live Mkt Insights

ProductionDesign SetDesign EventDesign ExperientialMarketing ImmersiveExperience LiveEntertainment LuxuryExperiences

01/07/2026

✨ ROMANCE OF THE THREE KINGDOMS

A monumental live production where choreography, aerial performers, kinetic scenography and immersive lighting merge into a single visual composition.

Inspired by the legendary Chinese novel Romance of the Three Kingdoms, the show reimagines one of history's greatest tales of strategy, loyalty and warfare through contemporary stage design.

📍 Yichang, China
🎭 Romance of the Three Kingdoms Live Show

✨ More immersive inspirations — Live Mkt Insights

LiveEntertainment ProductionDesign ShowDesign CreativeTechnology TheatreDesign PerformingArts EventProduction VisualStorytelling ExperientialMarketing ArtAndTechnology

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