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08/09/2026

AI adoption is accelerating, but technology itself may no longer be the biggest challenge.

Two years after Adobe and EY identified some of the main barriers to Generative AI adoption, trust, people and governance remain at the center of the discussion.

In his latest article for E-Commerce Brasil | Portal de Notícias sobre Comércio Eletrônico , Roberto Sirotsky , Co-CEO of BPool, explores why capturing value from AI increasingly depends on the ability to combine experimentation and speed with governance, aligning technology, people and processes around shared business goals.

Read the full article.
Link in bio.

04/09/2026

We tend to create expectations about how people will behave, how plans will unfold and what the future will look like. In increasingly unpredictable organizational contexts, however, reality rarely follows the script.

Acceptance and Commitment Therapy (ACT) offers another perspective: rather than investing so much energy in what is outside our control, we can develop psychological flexibility and expand our repertoire to respond to different circumstances.

Being present, recognizing our values, creating distance from our thoughts, accepting discomfort and taking committed action can help us navigate uncertainty without becoming paralyzed by it.

Building repertoire, in this sense, is not about accumulating more knowledge. It is about having more ways to respond when reality doesn’t match our expectations.

A new article for RH pra Você explores what ACT can teach us about work, careers and the way we navigate increasingly complex organizational contexts.

Read the full article. Link in bio.

RH pra Você
Ollo | Open Talent
Simone Gasperin Farneda

31/08/2026

Independent agencies are entering a new phase of maturity.

Beyond creative excellence, they are combining specialization, agility, technology, professional management and closer relationships with clients, expanding their role within large organizations.

At the same time, brands are rethinking how they structure their agency ecosystems, bringing together diverse and specialized partners around different business challenges.

The discussion is no longer whether the independent model works, but how to unlock its full potential at scale.

Read the full article on Grandes Nomes da Propaganda.

Link in bio.

25/08/2026

In a conversation about how brands are responding to the transformation of consumer behavior, Daniel Prianti , Co-CEO of BPool, joined Carolina Fernandes, CEO of Cubo Comunicação, and Thiago Fernandes, Executive Director of Media and Data at iD\TBWA, for ClienteSA ’s Interview Series.

In his closing remarks, Daniel raised an important point about the growing role of technology in marketing and advertising. As technology becomes increasingly embedded in how the industry operates, the challenge is to become more intentional about the role of human capabilities in the process.

A relevant discussion about what happens to marketing as technological capabilities expand, and how the industry can make better use of what remains distinctly human.

Watch the full conversation on YouTube .
Link in bio.

24/08/2026

Diversity across the supplier ecosystem is an important part of building more innovative, inclusive, and impactful procurement strategies.

This week, Felipe Gracias Partner at BPool, participated in the Integrare Forum: and Impact-Driven Procurement, organized by Hub Integrare and hosted by Bayer.

The event brought together Integrare member companies to exchange perspectives on supplier diversity, ESG, and the role of Procurement in creating positive impact across supply chains.

BPool is proud to be part of Integrare’s network alongside fellow member companies, including Accenture, Bayer, Boehringer Ingelheim, Dell Technologies, Dow, DuPont, Embraer, EY, Google, Grupo Boticário and Johnson & Johnson.

Through this partnership, we continue to expand opportunities for diverse-owned and diverse-led businesses across marketing, communications, and advertising.

BPool

17/08/2026

On August 21, Daniel Prianti , Co-CEO of BPool, joins Carolina Fernandes, CEO of Cubo Comunicação, and Thiago Fernandes, Chief Media and Data Officer at ID\TBWA for a live discussion hosted by ClienteSA .

The conversation will explore one of the most pressing challenges facing brands today: how to build meaningful customer connections in a landscape shaped by AI, fragmented attention and constantly evolving consumer behavior.

📅 August 21
⏰ 9:00 AM
📍 Live on Youtube | LinkedIn - Link in bio

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13/08/2026

In the 54th episode of B IS THE NEW A, The Podcast, Davi Cury sits down with Ana Paula Passarelli, known as Ana Paula Passarelli

Co-founder and Chief Business Officer of Brunch® , she is the first woman and the youngest person ever to serve as President of Sinapro.SP in the organization’s 83-year history. She is also a professor at FAAP and one of Brazil’s leading voices in influencer marketing and the creator economy.

In this conversation, Passa shares her perspective on breaking cycles, leading a century-old institution without becoming constrained by tradition, and what truly separates influence from audience.

Don’t miss it 🙂

Link in bio 🔗

07/08/2026

As AI evolves from supporting decisions to making them, governance becomes a strategic capability rather than a compliance requirement.

In his latest article for E-Commerce Brasil | Portal de Notícias sobre Comércio Eletrônico , Roberto Sirotsky explores how agentic AI is reshaping procurement, shifting the conversation from automation to accountability. As intelligent systems gain autonomy, organizations must redefine governance, establish clear guardrails, and ensure that human responsibility keeps pace with technological progress.

Read the full article.
Link in bio.

06/08/2026

Information has become abundant.
Knowledge remains a human endeavor.

In her latest article for RH pra Você , Simone Gasperin Farneda revisits Jerome Bruner’s seminal concept Going Beyond the Information Given to examine one of the defining challenges of the AI era: information is increasingly generated, organized, and retrieved by machines, while knowledge still depends on interpretation, synthesis, and judgment.

Bringing together ideas from Jerome Bruner, Daniel Kahneman, Edgar Morin, and recent discussions at SXSW, the article argues that the ability to connect disciplines, question assumptions, and create new meaning from existing information is becoming an increasingly valuable competitive advantage for professionals and organizations.

Read the full article.

Link in bio.

Ollo | Open Talent

04/08/2026

More budget doesn’t necessarily lead to better marketing. Better decisions do.

As marketing grows more complex, competitive advantage is increasingly defined by how organizations allocate capital, connect creativity with technology and data, and build systems that generate long-term value.

In his latest article for the Academia Brasileira de Marketing , Daniel Prianti explores why the conversation is shifting from budget size to investment quality and what this means for marketing leaders.

Read the full article.
Link in bio.

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