BPool

18/05/2026

Fashion references, iconic colors, and storytelling through video.
cc partnered with Colorama to produce the social media videos for the new The Devil Wears Prada collection, translating attitude, beauty, and pop culture into visual narratives designed for today’s digital culture.

The project brings together Colorama’s bold identity and ABodega’s audiovisual language to create content that feels vibrant, contemporary, and unmistakably fashion-driven.

Client: Colorama
Production: .cc

A project 💅

13/05/2026

The World Economic Forum projects 92 million jobs disappearing by 2030, while 170 million new ones emerge. The net number looks positive. The reality is more demanding.

Roles built on ex*****on and repetition are declining fast. What grows is the need for coordination, decision-making, and managing complexity. And 63% of employers already identify skills gaps as their biggest challenge today.

In this environment, leadership becomes a prerequisite for relevance, not as a formal title, but as the capacity to take responsibility and hold a position when things are ambiguous. Reputation, relationships, and a verifiable track record of delivery matter more than ever.

Read de the full article. Link in bio.

11/05/2026

What CMOs can learn from Asian growth models

The analysis examines business models centered on trust, personalization, emotional resonance, community dynamics, and AI-enabled ecosystems, highlighting cases such as Pop Mart, HYBE, TikTok/Douyin, Shein, and AI-native consumer platforms.

The article also discusses how these movements are expanding the scope of marketing leadership, requiring CMOs to operate with a broader understanding of how communities generate demand, how data structures ecosystems, and how value circulates across interconnected networks.

Based on:
– McKinsey & Company research on Asian growth models
– NRF insights on social commerce
– Platform and ecosystem cases across China, India, and Southeast Asia

Read the full article on
Link in bio.

28/04/2026

In her latest article for , , Partner and Head of Marketing & Growth at BPool, a platform that connects large companies to a vibrant ecosystem of independent communication partners, and at Ollo, Brazil’s pioneering Open Talent platform with global operations, reflects on the growing relevance of psychological safety in contemporary organizations.

Drawing on research from Amy Edmondson, Google’s Project Aristotle, MIT Sloan, the American Psychological Association, and the World Economic Forum, the article examines how psychological safety influences innovation, decision-making quality, resilience, and business performance.

As technological transformation accelerates and human collaboration becomes increasingly central, environments where people can question, contribute, and think openly are becoming essential to sustainable growth.

This reflection explores why psychological safety is increasingly connected not only to wellbeing, but also to competitiveness, adaptability, and long-term organizational strength.

Full article available at Baguete.
Link in bio.

27/04/2026

As artificial intelligence accelerates its impact on the workforce, the debate around hiring can no longer be reduced to simple job replacement.

In his latest article for , , Co-Founder of .co and Partner at Ollo, an Open Talent platform, explores how hiring criteria in 2026 are being reshaped by a deeper transformation: the growing demand for professionals who combine domain expertise with the ability to apply AI strategically within real business contexts.

The rise of the “AI bilingual” professional, the expansion of governance, cybersecurity, compliance, and responsible AI roles, alongside the growing importance of continuous learning, structured thinking, and communication, signal a fundamental shift in how companies evaluate talent.

As automation transforms ex*****on, the true differentiator increasingly lies in adaptability, strategic clarity, and the capacity to integrate technology with business outcomes.

More than a workforce trend, this is a structural redefinition of value creation.

Full article by Beto Sirotsky for E-commerce Brasil.
Link in bio.

24/04/2026

On the week in which World Creativity and Innovation Day, April 21, is celebrated, this carousel brings a reflection on alternative ways companies are accessing creativity today.

Based on an article by , Partner and Head of Marketing and Growth at .co , published in Revista Empresários, the content explores how creativity is expanding beyond traditional agency structures.

As business challenges become more complex, creativity is no longer concentrated in a single model. It evolves into an ecosystem that combines specialized partners, diverse perspectives and multiple layers of expertise.

More than increasing capacity, this shift is about responding to complexity with greater coordination, adaptability and strategic coherence.



🔗 Read the full article. Link in bio.

17/04/2026

BPool’s international expansion was featured in , in an article by Ralph Manzoni Jr., highlighting the company’s evolution into a global player.

With operations across Latin America, the United States, and now Europe, BPool continues to advance a model designed to scale internationally. Today, more than 40% of its revenue already comes from outside Brazil, with a projection of reaching 50% in 2026.

This trajectory reflects a broader shift in how global companies manage marketing services, combining efficiency, governance, and access to a distributed ecosystem of specialized partners.

As , co-founder and co-CEO of BPool, puts it:
“BPool is a global company because it solves a problem that doesn’t exist only in Brazil. Our clients are multinational companies, and as they adopt the platform in one market, the natural path is to expand its use across regions.”

Featured in one of Latin America’s leading business and economics publications, the article explores how BPool is navigating the complexity of international expansion, from regulatory challenges to financial operations, while building a scalable model for global marketing procurement.

Read the full article in NeoFeed.
Link in bio.

13/04/2026

Powered by .co
An invitation for people to visit (Telefônica Brasil)’s space at SP Arte.

10/04/2026

AI is advancing faster than most organizations are able to absorb.

While productivity gains at the individual level are clear, the gap between technological capability, tangible results, and human readiness continues to grow.

This tension is also emotional.

At .co , through .is , our platform, we closely follow these shifts in the world of work, especially as they reshape leadership, organizational structures, and the experience of people inside companies.

This content is based on an article by , originally published in her column at .

Read the full article. Link in bio.

08/04/2026

.co and .is on stage!

In April and May, our team will be part of conversations that bring together procurement, marketing, retail, and innovation across different contexts and audiences.

📍 April 22–23 | Supply Chain Marathon ( )
Frei Caneca Convention Center – São Paulo
April 22 ::: 2:40 PM
Speaker:
Indirect Procurement 2026: Artificial Intelligence and Tail Spend Management

April 23 ::: 9:40 AM
Speakers: and Nuno D’eça
Proposal standardization and intelligent pricing tools: what changes in event management in 2026

📍 May 21 | Brazilian Retail Fair ( )
FIERGS Events Center – Porto Alegre
May 21 ::: 4:00 PM
Speaker:
AI and hyper-personalization: is it possible to scale relevance? A reflection on how to balance technology, data, and experience in marketing and growth without losing the human factor.

📍 May 28 |
Cidade das Artes – Rio de Janeiro
May 28 ::: 3:30 PM
Moderator:
Polymaths, Multipotentials, Generalists: Building Careers in a Changing World

For us at BPool and Ollo, it is always a pleasure to be part of spaces that foster discussion and exchange around technology, new business models, retail, and broader cultural transformations.

02/04/2026