VEXXO Design and strategy to help your brand touch hearts

A different edition.✨An Olympics that had never been postponed, more than 300 new cases of COVID among athletes, volunte...
12/08/2021

A different edition.


An Olympics that had never been postponed, more than 300 new cases of COVID among athletes, volunteers and staff, and public disapproval have led Tokyo to challenges unprecedented in the history of the Olympic Games.

It was hard for everyone. And even with games played without spectators, athletes showed that their strength and determination make a great event. Some of them were immigrants, have you noticed? That's right, immigrants can give so much pride to a country! Check it out!

Did your country get medals at these Olympics? Let me know in the comments! ⬇️

My country, Brazil 🇧🇷, got 21:
7 🥇
6 🥈
8 🥉
🌎 Branding for immigrant entrepreneurs
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17/06/2021

Immigrant Heritage Month👇🏻

▫️
June is in the U.S., an initiative aiming to honour immigration in the country with the highest number of immigrants (51 million).

According to the , 281 million people live outside their country of origin (2020).

It should be an international celebration, don't you think? 🤨

Immigrants are a strong workforce in any country. And when engaging in entrepreneurship, despite facing even more challenges than those they already faced when leaving their country, they create a large number of jobs.

So you, immigrant, who are reading this now: be proud. You are a great contributor to the country in which you live. Your courage, strength, resilience and faith are above every "go home" you might have heard, above every tear dropped on your face when you missed your family and above every bullying done to your accent.

Fly high, my friend!

🌎 Branding for immigrant entrepreneurs
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🎥 by for with .
Thanks, Alec!

Aristotle already said: “Where your talents and the needs of the world cross, there lies your vocation.”The same goes fo...
04/06/2021

Aristotle already said: “Where your talents and the needs of the world cross, there lies your vocation.”

The same goes for your brand.

Do you know what is a purpose-driven brand?
It's a brand motivated by its core belief, having a genuine involvement in principles that customers care about (animal testing, sustainability, health etc.), e.g. Dove, TOMS.

But why should you care?
Because customers have evolved and are more conscious, willing to pay more for brands connected to their values.

It also benefits your business because:

✅ It builds a deeper connection with your customer, which leads to loyalty;
✅ Keeps the brand less sensitive to market oscillations;
✅ Attracts talents connected to your brand purpose;
✅ Generates faster growth;

Now that you know where lies your brand purpose, get to work and build a deeper connection with your customers! But don't forget to be, above all, human and authentic.

🌎 Branding for immigrant entrepreneurs
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Meet Maria! 👇🏻🚢 Like many other immigrants, her family left their homeland, Portugal, seeking a better life in an unknow...
24/04/2021

Meet Maria! 👇🏻

🚢 Like many other immigrants, her family left their homeland, Portugal, seeking a better life in an unknown land.

🇧🇷 She was 19 when they arrived in Brazil, in 1929.

😎 Later on, when she worked at the casino-hotel where she was a maid, the concierge chief at that place began to flirt with her.

👱🏻‍♂️ It was Francesco, a handsome Italian who had the most beautiful blue eyes and spoke 6️⃣ idioms.

😏 I guess that it wasn't that hard to fall in love with him.

👶🏻 👶🏻 👶🏻 A few years later, Maria was giving birth to the first of three children with Francesco.

🤑 Being an immigrant, Francesco had many of the characteristics needed to be an entrepreneur.

🍸 Not surprisingly, he ended up becoming a successful one, in his first venture, a fine dining restaurant.

👩‍❤️‍👨 Francesco and Maria raised their kids together.

📊 He never stopped working as a businessman.

🥀 Francesco died in 1971. Maria died in 1996.

😊 And one of their three kids is my mom.

Do you know your grandparents' story? Share in the comments below! ⬇️ ⬇️ ⬇️

🌎 Branding for immigrant entrepreneurs
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21/04/2021

Pretty cool huh? 😎

📊 Statistics Canada has shown that a quarter of business owners are newcomers to Canada.

📈 And according to BDC’s Index of New Entrepreneurial Activity, in 2018, the rate of entrepreneurial activity among newcomers was 2X as high as that among individuals born in Canada.

🤓 The same study has also revealed that despite 75% of them are dealing with stress and financial instability (no news, right? 🙄), 90% are professionally satisfied. 🤩

📸 That's it: no glamour running a business, but it is worth it. ⭐️

❓ Do you feel the same? How long have you been running your business? Let me know in the comments! ⤵️ ⤵️ ⤵️

🌎 Branding for immigrant entrepreneurs
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☪️ Ramadan Mubarak, Muslim immigrant friends!🤲🏻 Muslims around the world are celebrating Ramadan right now.🌘 Ramadan is ...
14/04/2021

☪️ Ramadan Mubarak, Muslim immigrant friends!

🤲🏻 Muslims around the world are celebrating Ramadan right now.

🌘 Ramadan is the ninth month of the Islamic calendar, which follows the lunar calendar of 12 months. Lunar months begin with the new crescent moon and last between 29 and 30 days.

📖 The month of Ramadan is a period of mandatory fasting observed by Muslims across the globe, celebrating the first time when the Koran was revealed to the Prophet Muhammad by the archangel Gabriel in 610 AD.

🕌 During this period, healthy adult Muslims are not allowed to drink or eat from dawn to sunset, abstain from pleasures and pray to become closer to Allah (God). They are encouraged to show tolerance and kindness and also give to charity. The fast is broken for the evening meal, when families and friends gather and celebrate.

🕋 This year, 2021, Ramadan started on the evening of Tuesday, April 13 and will end on the evening of Wednesday, May 12.

📿 Due to pandemic, for the second year, the festival is celebrated with restrictions. 😷

🌙 If you are a immigrant Muslim, share with us where you are and how you are celebrating Ramadan! Leave in the comments below ⬇ ⬇ ⬇

🌎 Branding for immigrant entrepreneurs
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Will you marry me? 💖✨Would you say "yes" on a first date? 💍 Of course not! 🙄The same goes for brands. You love them beca...
20/03/2021

Will you marry me? 💖


Would you say "yes" on a first date? 💍 Of course not! 🙄

The same goes for brands. You love them because they touched your ❤️. And it was no accident.

Here's why:

➡️ Branding is brand management. In other words, it is the expression of your brand. It is everything that communicates its values, purpose, identity and positioning, all across its touchpoints like social media posts, website, business cards, vehicles, customer service representative, visual identity etc.

and

➡️ Marketing is the tool used to express your brand, and unlike branding, which aims to build brand awareness and loyalty, the marketing goal is to drive sales and gain market share.

Make sense? 🤔

Please don't tell me you would marry someone right on the first date! 😱

🌎 Branding for immigrant entrepreneurs
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You're not reading this by accident. 👀We are always waiting for the perfect moment to start something.The perfect moment...
15/03/2021

You're not reading this by accident. 👀

We are always waiting for the perfect moment to start something.

The perfect moment to start a new business, to quit that job, to begin that workout program and so on.

But there always will be an excuse:

❌ I don't have enough money
❌ I have to take care of my family
❌ I'm too old
❌ I'm too young
❌ I don't have the equipment
❌ It's so damn difficult

But let me tell you the truth: the perfect moment doesn't exist. 💥

We tend to be in our comfort zone, that's why we will always have an excuse.

⏳ If we don't start, we will never be ready for anything.

So, enjoy the journey! The mistakes, the learning, the accomplishments, the success! It's all part of the process - when I understood that, I realized how much time I wasted before starting one new project.

⭐️ Remember: all you have is now.

👉🏻 Don't wait for the perfect moment. Take the moment and make it perfect!

✨ Today is officially the day you will stop waiting for the perfect moment and start doing what you want! ✨

Happy Monday everyone! 🙌🏻

🌎 Branding for immigrant entrepreneurs
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This is for you who are 👇🏻✨🤯 Stuck at home in this pandemic🤯 Facing domestic violence🤯 Starting a new business🤯 Facing x...
08/03/2021

This is for you who are 👇🏻


🤯 Stuck at home in this pandemic
🤯 Facing domestic violence
🤯 Starting a new business
🤯 Facing xenophobia
🤯 Struggling with self-acceptance
🤯 Facing racism
🤯 Dealing with sexual harassment
🤯 Raising kids alone
🤯 Facing illness in your family
🤯 Fighting for mental health
🤯 Hiding your pain
🤯 Tired
🤯 And, on top of that, are living abroad.

Better days are coming, friends. ❤️

⭐️ LIFE IS TOUGH, BUT SO ARE WE! ⭐️

Happy International Women's Day!

21/02/2021

Happy International Mother Language Day! 👳🏿‍♀️👱🏼‍♀️💂🏻🧕🏻

Can you write “Happy International Mother Language Day” in your mother language? Leave in the comments below! ⬇️ ⬇️ ⬇️

🌎 Branding for immigrant entrepreneurs
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19/02/2021

It hurts.


If you are abroad, whether working, studying or beginning a life project, you might have experienced that. Missing people we love, places we used to go, anything we consider home.

The good news is that it doesn't last long. But while we're feeling it, it looks like forever. 😞

I'm going to tell you how to overcome homesickness, but first, let's take a look at some symptoms (can you recognize any of them?):

👉🏻 Anxiety;
👉🏻 Isolation;
👉🏻 Loneliness;
👉🏻 Low self-esteem;
👉🏻 Depressive thoughts;
👉🏻 Sadness for no reason;
👉🏻 Lack of motivation;
👉🏻 Mood swings.

That reflects in our body like:

😣 Muscular cramps;
🤮 Vomiting;
🤢 Nausea;
🤯 Headache;
😖 Stomach ulcer;
😩 Diarrhea;
😕 Lack of appetite;
🥴 Disturbed sleep.

How to deal with that?

👨🏻👩🏽👳🏿‍♀️👱🏼‍♀️Look for the company of others (group activities, going out with a neighbour, volunteering etc.);

💻 Use 21st-century technology and make a video call with your family and friends (it helps a lot!);

🍲 Eat food that reminds you of home, and if you enjoy cooking, make your favourite comfort dish;

🛤 Explore the neighbourhood, visit new places;

🤸🏼‍♀️ Exercise - go for a walk, yoga, cycling, anything that makes you move and generate a relaxed state of mind;

🧘🏼‍♀️ Meditate - it will help ease the symptoms of melancholy and control your feelings;

🙏🏻 Gratitude - shift your focus, write down everything you appreciate in your new life. Be grateful for everything you have accomplished so far;

🌟 And the most important: IT WILL PASS, OK?

Have you ever felt homesick? How did you overcome it? Leave in the comments below! ⬇️ ⬇️ ⬇️

🌎 Branding for immigrant entrepreneurs
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😭

Immigrants real life. 🤷‍♀️I always think that someone is silently correcting me when I'm speaking.And I think the same a...
15/02/2021

Immigrants real life. 🤷‍♀️

I always think that someone is silently correcting me when I'm speaking.

And I think the same about you right now, reading this caption. Can you relate to that? 🤓

English is not my first language, and although people keep telling me that I speak well, I always struggle. 🤯

The point is: we are immigrants, right? It's important to communicate well in another language, but we need not underestimate ourselves. We are fighting daily battles away from our home country, so, at the end of the day, if we are understood, it is what counts. 👍🏻

But there are some popular apps I use to check words or expressions (aside from Google Translate, of course) that you can try:

Grammarly - for grammar
Thesaurus.com - for synonyms
Idiom Land - for English idioms

Do you know them?

What other tools do you use to help you with different languages? Leave in the comments below ⬇️

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