MBI Marketing & Business International, MBI Marketing Group

22/11/2017

According to Business Insider, ad blocking was installed on 615 million devices in 2016, the majority of those being mobile. With digital marketing being one of the hottest trends for reaching and expanding your market, numbers like these are sure to make you sit up and take notice. This leaves most businesses asking once very important question: How many of my advertising dollars are lost to blocked ads?

Online marketing has an incredible reach, but with the increase of ad blocking, the future of it seems a little shaky, especially when your advertising dollars are on the line.

21/09/2017

The old way, word of mouth marketing: now reloaded by the "Influencers"

What’s more effective than an ad in selling your product? A lovable social media personality speaking highly about your product to his or her fans and followers. Influencer marketing is on the rise, because people tend to trust recommendations from people they see as thought leaders. The right influencers establish credibility through each social media post or advertisement. When they work with brands, it’s because they genuinely believe in them, and that trust is passed on to consumers.

21/09/2017

Not only towards digital channels: it has also changed the way advertisers approach “analog” channels, providing insights, improving targeting and enhancing the return on ad spend of what many may think of as old-school media.

Data-driven, automated media buying doesn’t just apply to digital channels.

18/09/2017

The value of Native Ad

Viewers, followers and consumers are getting wise to the tricks of advertisers, and it’s becoming harder and harder to maintain their attention and earn their trust. Native advertising means integrating your advertising efforts into content that already provides value to readers and viewers. For this reason, it tends to be more effective for the becoming years. Look for ways to weave your products and offerings into a larger narrative, instead of just blasting people with ads.

18/09/2017

Do you agree with thise statement?

"As marketers, we navigate an ever-changing landscape of channels, trends and strategies to be successful — and e-mail marketing is at the center of it all."

Emma surveyed 200 marketers and interviewed over 25 industry leaders to learn what makes today’s marketers tick. What do they care about? What are they concerned about? What are their biggest challenges? And more importantly, how do they solve them?

As marketers, we navigate an ever-changing landscape of channels, trends and strategies to be successful -- and email marketing is at the center of it all.

08/09/2017

Branding? Strategy?

Gap Inc. is shifting its focus to its growing Old Navy and Athleta stores.

05/09/2017

Brazil is the second largest economy in the hemisphere behind the United States, and the ninth largest economy in the world. The United Nations Conference on Trade and Development (UNCTAD) named Brazil the eighth largest destination for global Foreign Direct Investment (FDI) flows in 2015. In recent years Brazil has received more than half of South America’s total incoming FDI and the United States is a major foreign investor in Brazil. The Brazilian Central Bank (BCB) indicated that the United States had the largest single-country stock of FDI (US$112 billion) in Brazil in 2014, the latest year with available data. The Government of Brazil (GOB) has made attracting private investment in infrastructure a top priority for 2017.

Check further info / following link (including additional links for:
- Brazilian Central Bank (BCB) - Inflation

- Brazilian Institute of Geography and Statistics (IBGE)

- Brazilian Central Bank (BCB) – Interest Rates

- Census – Foreign Trade

https://www.export.gov/article?series=a0pt0000000PAtOAAW&type=Country_Commercial__kav

05/09/2017

General information on best prospect sectors, major infrastructure projects, significant government procurements and business opportunities

https://www.export.gov/article?id=Brazil-Market-Opportunities

Provides general information on best prospect sectors, major infrastructure projects, significant government procurements and business opportunities. To the extent practicable, these should be correlated to the forthcoming Top Market reports. See para X for further information.

04/09/2017

Brazil: The Land of Digital Marketing Opportunity

http://performancein.com/news/2017/06/07/brazil-land-digital-marketing-opportunity/

As the leading ad market in Latin America and one of the largest advertising markets in the world, Brazil poses a unique and exciting opportunity for today’s brands, especially in the mobile arena. Brazil’s share of mobile internet ...

07/02/2017

Brazil @ 14th position: 143 countries OK
Brasil sem a necessidade de visto para a entrada em 143 países - 14o. posição no ranking

Discover the global ranking of the passports of the world. How does your passport rank?

04/01/2017

The billions over the world and the average "sources"...