Sherlock Communications

27/02/2026

Angelo Torres Zevallos, Head of the Andean Region at Sherlock Communications, took part in an interview with Forbes Perú on the current state of cryptocurrencies in the country. During the conversation, he shared key market insights and analyzed how adoption and usage trends have evolved in recent years.

His perspective helped to contextualize the sustained growth of Peru’s crypto ecosystem, as well as the challenges and opportunities shaping its development. The article also referenced our latest Blockchain Report, reinforcing Sherlock Communications' role as a regional source of strategic analysis on digital assets and emerging technologies.

Read the full article to learn how Peru, and Latin America, continues to gain momentum in the digital assets industry:

El Perú es el sexto país con mayor volumen recibido de criptomonedas en la región y supera a otros mercados como el de Chile. Este dinamismo se debe a la interoperabilidad, que impulsó las descargas de billeteras duales con saldo en soles y criptomonedas, y la popularidad de las stablecoins. La ...

26/02/2026

Artists across Latin America are using their voices to reshape the conversation around migration and identity. Through music, award speeches and global stages, figures like Residente, Bad Bunny, Karol G and Emicida are turning culture into a platform for visibility and human rights advocacy. From major award ceremonies to events like the Super Bowl, music becomes a powerful tool to challenge dominant narratives and foster empathy.

Behind these cultural moments lies a structural reality. Forced displacement continues to reshape Latin America’s social and economic landscape. According to the United Nations High Commissioner for Refugees (UNHCR), nearly 22 million people are forcibly displaced across the Americas, driven by conflict, political instability, economic crises and, increasingly, climate disasters.

Integration requires more than public policy. While governments, civil society and initiatives such as Empresas com Refugiados (Companies with Refugees), developed in partnership with the United Nations Global Compact, work to expand labor inclusion, sustainable progress depends on shared responsibility. Public institutions, private companies, artists and citizens all play a role in building more inclusive communities across Latin America.

24/02/2026

Sherlock Communications is kicking off 2026 with a new leadership structure!

Bianca Boucault, Maria Amelia Costa, and Patricia Zylberman have assumed the roles of Managing Directors in a shared leadership model, joining the agency's Group Management Board in Latin America.

The three executives have been with Sherlock since 2018 and have garnered international recognition in communications. Now, they will lead operations, growth, people development, and client experience in an integrated way, strengthening our presence across six markets in the region.

These appointments mark a new chapter in Sherlock's 10-year history, at a time of expansion that includes initiatives such as Broadminded, Unlock Latam, and Lupa do Bem.

We continue to grow through strategy, proximity, and real impact for our clients! Read the full coverage in PRWeek: https://www.prweek.com/article/1949166/sherlock-communications-promotes-tr%C3%AAs-md

Sherlock Communications promotes three to MD. From PR Week

23/02/2026

Want to know how urban transportation can transform both the economy and air quality in our cities?

According to Expansión the shift to zero-emission transport fleets represents a key opportunity to reduce emissions and generate economic benefits. Data from our client C40 Cities shows that urban transportation is one of the main environmental and public health challenges, but also a sector with great potential for transformation if the adoption of electromobility is accelerated.

In the article, you’ll discover:
- How transportation directly impacts urban health and the economy.
- The potential of electromobility to reduce emissions and costs.
- Actions and commitments from Mexican cities to advance toward zero-emission vehicles.

Read the full article and get all the details here 👉 https://esg.expansion.mx/opinion/2026/01/01/electromovilidad-para-el-transporte-una-oportunidad-economica-para-las-ciudades-mexicanas@

Aunque casi nunca aparece en la agenda pública, el transporte es medular para mantener viva la economía, es indispensable para mover personas y mercancías.

19/02/2026

Today, performance, security, and usability are decisive factors for ranking in search engines. Outdated practices no longer work and, even worse, can harm your website's visibility.

Technical SEO is responsible for ensuring efficient indexing, as well as fast loading and consistent navigation, strengthening the user experience and performance in relation to algorithms.

Want to strengthen your website's foundation and transform visits into real results? Talk to us. 💬

13/02/2026

Argentina is one of the most active cryptocurrency markets in Latin America, driven by inflation, exchange controls, and strong digital adoption. This landscape increases the sector's visibility and intensifies public, regulatory, and media attention on brands.

In volatile markets, reputation management becomes as relevant as innovation. Public Relations plays a strategic role in promoting clear, consistent, and responsible strategic communication, capable of explaining complex issues and reducing risks.

By aligning credibility and transparency, companies strengthen institutional trust. Well-structured communication sustains reputation and fosters long-term growth in challenging environments like Argentina. Read the full article and learn how we can support your communication strategy: https://sherlockcomms.com/crypto-comms-in-argentina-managing-brand-reputation-in-volatile-markets/

Argentina is one of the most active crypto markets in Latin America. Inflation, currency controls, and a strong digital culture have pushed crypto into everyday financial conversations, well beyond a niche audience. With that visibility comes opportunity, but also much closer scrutiny. For crypto co...

12/02/2026

Want to see how global investment is accelerating sustainable innovation?

As reported in Folha de S.Paulo, Zayed Sustainability Prize has announced a US$72 million prize to support sustainable projects, highlighting the growing international focus on climate solutions and environmental technologies. Initiatives like this reinforce how sustainability is no longer just an environmental priority, but also a driver of innovation, economic development, and long-term resilience.

In the article, you’ll discover:
• How the prize aims to support impactful sustainable projects
• The scale of investment dedicated to environmental solutions
• Why global incentives like this matter for climate innovation
Read the full article here 👉 https://www1.folha.uol.com.br/folha-social-mais/2026/01/premio-dos-emirados-arabes-concedera-us-72-milhoes-a-projetos-sustentaveis.shtml

Podem se inscrever empresas, organizações sem fins lucrativos e escolas secundárias

06/02/2026

In Latin America, trust in banking is one of the most strategic assets of the financial sector. In an environment marked by volatility, digital advancements, and regulatory demands, strategic communication based solely on intuition no longer sustains institutional reputation.
Data-driven and insight-driven Public Relations allows for an understanding of how the public perceives risk, transparency, and accountability. With the support of market research, banks can replace assumptions with clearer, more consistent narratives, aligned with local realities.

By integrating research and communication, institutions strengthen their presence in Latin America, responsibly and sustainably. Evidence-based strategies reduce reputational risks and build long-term trust.

Read the full article and discover how to transform data into trust in the banking sector: https://sherlockcomms.com/data-driven-pr-using-consumer-insights-to-build-trust-in-latam-banking/

In Latin America, trust is one of the hardest currencies for banks to earn. Volatility, regulation, and fast-moving digital adoption shape how consumers view financial institutions every day. Relying on intuition is no longer enough. Data-driven PR allows banks to communicate with clarity and credib...

04/02/2026

📘 Quick ESG glossary: regularly misused ESG terms

ESG concepts are often used interchangeably and incorrectly. In this glossary, we break down what each term really means, with practical examples to help you apply them more clearly in your strategies.

As ESG expectations rise in 2026, understanding these differences becomes essential to building more consistent, credible, and impactful initiatives.

02/02/2026

In Latin America, brands no longer compete just for attention; they compete for credibility. Why is that?

According to Sherlock Communications' 2024 Corporate Social Responsibility (CSR) Survey, 81% of consumers evaluate brands based on their social impact, and 72% say they only buy from companies that demonstrate genuine social responsibility. This suggests that when impact is unclear, trust is broken.

At Sherlock Communications, we help brands to understand local realities, connect deeply with local communities, and build coherent narratives that drive trust and sustainable growth across Latin America.

You can check out the full study and see real-world case examples where we've helped transform social impact into business value: https://sherlockcomms.com/when-social-impact-in-companies-becomes-a-business-strategy/

30/01/2026

Latin America is witnessing a decisive moment for financial inclusion, with digital wallets at the center of this transformation. 🌎💳

In a region where around 45% of the adult population does not have a bank account, these solutions offer easier access, less bureaucracy and more agility, enabling digital payments, transfers and the creation of credit history.

The adoption of digital wallets in Latin America has quadrupled since 2021, boosting the democratization of financial services and opening growth opportunities for local and global fintechs, especially in countries such as Argentina, Colombia, Panama and Peru.

Click the link to see how fintechs can grow in Latin America: https://sherlockcomms.com/digital-wallets-in-latam-financial-inclusion-and-growth-opportunities-for-fintechs/

Latin America is fertile ground for innovation. Its diversity and the challenges it faces have driven the creation of new and creative solutions developed locally or brought from other regions in response to the needs of its population in various areas. The economy and financial sector are no except...

26/01/2026

Akamai Technologies, a Sherlock Communications client, was featured in Valor Investe with a study revealing an important fact about the Brazilian financial market: Brazilian consumer satisfaction with both digital and traditional banks has been in consistent decline since 2020.

The research, based on NPS data from 1,500 users, shows that while digital banks remain more favourably rated than traditional banks, both are facing a significant drop in perceived satisfaction.

This clearly illustrates how expectations are changing and how experience, technology, and trust remain central to the relationship between brands and customers.

Read the full article in Valor Investe: https://valorinveste.globo.com/produtos/servicos-financeiros/noticia/2026/01/07/satisfacao-dos-brasileiros-com-bancos-digitais-e-tradicionais-cai-desde-2020.ghtml

Contudo, os clientes gostam mais das instituições financeiras digitais do que das tradicionais