Poza Consulting Services

Name: Poza Consulting Services
Address: 2425 Olympic Boulevard, Suite 4000-W, Santa Mônica, AM, 90404, BR
Telephone: +13104304637

Página Principal
Brasil
Santa Mônica, AM
Poza Consulting Services

PCS provides strategic planning and qualitative research for advertising, consumer goods, healthcare and entertainment industries for the Total Market

11/02/2021

Read Dr. Poza's take on this year's Super Bowl ads as reported in Market Watch.

SANTA MONICA, Calif., Feb. 11, 2021 /PRNewswire via COMTEX/ -- SANTA MONICA, Calif., Feb. 11, 2021 /PRNewswire/ -- When Dr. Ines Poza began tracking minority...

02/10/2020

Very proud to have contributed to this important study. Cheers Maria Cruz Lee!

We purposely oversampled BIPOC voters in our top-tier states (Arizona, Georgia, North Carolina, and Pennsylvania) for our polling and focus groups about...

29/06/2020

Important caveat - Leaning on their social network is not necessarily, primarily a cultural value but necessary for survival among these immigrants. Among other things, it helps mitigate the "information vacuum" they live in relative to English dominant consumers.

The “Hispanic paradox” could offer a model for civil society.

26/02/2019

https://verne.elpais.com/verne/2019/02/26/mexico/1551154691_665941.html?id_externo_promo=enviar_email
An article from El País, one of the top 2 newspapers in Spain, reporting that the U.S. is now ranked 4th globally for largest Spanish speaking population.

58,2 millones de personas hablan español en Estados Unidos, el cuarto país con más hispanohablantes en el mundo.

01/02/2019

Hilarious and brilliant idea by AeroMexico to bring some kinfolks over the border for a visit. ;)

Check out this new Aeromexico ad, which gives people who don't like Mexico discounts on Aeromexico flights based on how Mexican they are.

01/02/2019

Acculturation and assimilation are really not useful ways of describing U.S. Latinos.

SANTA MONICA, Calif., Jan. 31, 2019 /PRNewswire/ -- According to consumer reseach specialist Dr. Ines Poza, Tom Brokaw's comments "are more dated than offensive. He hasn't tracked how society has evolved." Poza contends that while the term assimilation may describe how immigrants in the first half o...

Endereço

2425 Olympic Boulevard, Suite 4000-W
Santa Mônica, AM
90404

Telefone

+13104304637

Site

http://www.pozaconsulting.com/

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