M.Y. INK Marketing

M.Y. INK Marketing 📣 M.Y. M.Y. This is simply not true. INK opened its doors to cater to this very unique market. Click here to start the conversation. Selina

Sr.

INK Marketing 📣
✨ Crafting unique brand voices
💡 Innovative campaigns with a twist
👥 Engaging communities creatively
🎯 Your vision, our expertise
INK came about after a memorable conversation with dear friend noting the lack of marketing support for small business owners, entrepreneurs and start-up companies in The Bahamas. After a little market research, I noticed that th

ere seemed to be a perception that only companies with major marketing dollars could achieve success through marketing initiatives. There are far too many methods, tactics and tools available to an experienced marketeer for the marketing conversation to focus on budget alone. It bothered me that this perception was acting as a barrier for companies in need of strategic marketing initiatives and so M.Y. Our goal is to provide smaller market players with the tools, insights and strategies to create marketing campaigns tied directly to revenue generation. No campaign will ever leave our office without product/service projections and tangible KPI's. If your business has a limited marketing budget, but needs marketing to grow profit margins, let's have a chat. We are looking forward to hearing from you. Account Manager & M.Y. INK Founder



More About Selina

After working for many years with major brands and well-known corporate companies I made the decision to use my experience and talents to assist small businesses, start-ups and entrepreneurs in The Bahamas. I have worked for Hewlett-Packard, Volvo Bus & Truck, Bahamas Telecommunications Company, Western Union and Fidelity Bank (Bahamas) Ltd. These positions have afforded me the opportunity to work in a number of markets including The Bahamas, Ireland, Turks & Caicos, Cayman Islands and Barbados. I have extensive experience in Digital, Direct,
Traditional, Promotions, PR & Event Marketing Management. Check out my LinkedIn page for more information. linkedin.com/in/selinaarcher/

How do you handle the anxiety of event day?Over the years, I’ve learned that the devil is in the preparation.Event day a...
24/05/2026

How do you handle the anxiety of event day?

Over the years, I’ve learned that the devil is in the preparation.

Event day anxiety usually increases when too many things are being left to the last minute, when teams are unclear on their roles, or when communication hasn’t happened early enough.

The truth is, once you’re dealing with equipment, people, schedules, vendors, moving parts, and live audiences, something may go wrong.

That’s not pessimism. That’s event reality.

The key is not trying to control every single detail in the moment. The key is being prepared enough to respond well when things shift.

A few things I’ve learned the hard way:

Micromanaging team leads can slow everything down.

Poor communication creates unnecessary pressure.

A lack of planning almost always shows up on event day.

Trying to control everything yourself increases the risk of things falling through the cracks.

Pushing the original “vision” too hard on event day can sometimes compromise the actual event experience.

And refusing practical workarounds, especially when time is tight, can turn a small issue into a much bigger one.

The better approach?

Prepare properly.
Brief the team clearly.
Assign strong team leads.
Trust the people responsible for their areas.
Keep a checklist close.
Stay solution-minded.
And bring a positive, steady attitude into the room.

Because on event day, calm is contagious.

So is chaos.

Need help thinking through your next event before the pressure hits? Let’s talk it through.



Pictured: Drew and Charles from adapting and thriving.

This is what you want in an event-day team: calm thinking, fast assessment, and the ability to adjust when the scope changes in real time.

Professionalism is not just doing the job you expected.

Sometimes, it is being able to respond well to the job the room suddenly needs.

Not pictured, but very much appreciated: Suzelle and D’Angelo, who worked behind the scenes to help keep things moving.

Special thank you to Kristen from who handled the live stream like a legend.

From pre-event connection che

The M & the Y in M.Y. INK Marketing.A throwback to the two who inspired the name — now all grown up, but still my why.Ha...
10/05/2026

The M & the Y in M.Y. INK Marketing.

A throwback to the two who inspired the name — now all grown up, but still my why.

Happy Mother’s Day to the mums who did it, and still do it for them 🥰

Well then!
25/03/2026

Well then!

First Quarter Dump.Between client projects, beach access advocacy, getting this body back on track, new hobbies, events,...
18/03/2026

First Quarter Dump.
Between client projects, beach access advocacy, getting this body back on track, new hobbies, events, research, strategy shifts, family time… and doing the absolute most — it’s been quite the adventure so far.
And honestly? I don’t like it… I love it.

24/02/2026

After the event ends… the real work begins. 👀

If you want to maximize impact, build relationships, and extend the value of your event, don’t skip your post-event process.

Post-Event Must-Dos:

✔ Thank your sponsors and partners publicly
✔ Send personalized thank-you letters to sponsors and key stakeholders
✔ Recognize volunteers and team members
✔ Share event highlights on social media
✔ Update your website with photos and key moments
✔ Send an eblast to attendees (thank you + next steps)
✔ Publish your post-event press release
✔ Send post-event surveys and collect feedback
✔ Deliver sponsor reports and results
✔ Follow up on new leads and connections
✔ Archive event assets (photos, videos, materials)
✔ Review performance metrics and document lessons learned

The follow-up is where relationships are strengthened and momentum is built.

Save this for your next event

A visual representation of how ChatGPT sees me and my many hats based on our conversations.What does your AI say about y...
17/02/2026

A visual representation of how ChatGPT sees me and my many hats based on our conversations.

What does your AI say about you?

22/01/2026

Your website isn’t just a page — it’s a tool.

Tickets. Registrations. Conversions.

Just like we did with the BahamaJAC landing page.

How can you make your website work for you?

I got you 😁
19/01/2026

I got you 😁

This is what real marketing looks like — not fancy boardrooms or curated photo ops, but back rooms, benches, laptops, an...
19/01/2026

This is what real marketing looks like — not fancy boardrooms or curated photo ops, but back rooms, benches, laptops, and business owners who genuinely want to grow.

It’s the part people don’t see… the conversations, the problem-solving, the strategy work that happens wherever passion lives.

Today’s consult was all about meeting this blossoming entrepreneur exactly where he is, listening to his goals, and building clear pathways to success. Because when a business invests their time, their trust, and their hustle… my job is to make every bit of that investment work harder for them.

Whether it’s a fitness studio, a startup, or a one-person team — this is the work.

Real conversations.
Real clarity.
Real, doable marketing.

And honestly?
I love every bit of it.

The Phiitness Place

Can you hear it?That’s the sound of us wrapping up the year, grateful for every brand, every idea, and every story we he...
23/12/2025

Can you hear it?

That’s the sound of us wrapping up the year, grateful for every brand, every idea, and every story we helped bring to life.

Merry Christmas from My Ink Marketing 🥰

We’ll see you in the New Year. Jan 5th 2026 to be exact!

Address

Shirley Street
Nassau

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

+242 803 9194

Alerts

Be the first to know and let us send you an email when M.Y. INK Marketing posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Share