12/07/2021
The world has changed such that every person with a smartphone and a social media account is a mass media owner. A video clip of a small mistake by 1 employee can go viral within a few hours and ruin a brand that took years to build.
Here are a few PR tips on how you can immediately react to bad publicity:
1. Fast, authentic, and transparent response
2. Repair and repent
3. Separate bad behaviour from the brand
4. Flood the media with your brand positive news such as your CSR, innovative product, profile employees etc.
Africa's leading importer and brander of Corporate Clothing, Corporate Gifts, Promotional Gifts, Promotional Clothing and Headwear