DRPR

DRPR Helping CEO's build visible, trusted brands that drive growth through effective PR and Marketing. đź’Ą

Our vision is to provide media support to businesses around the world while helping them expand their digital literacy. Our values are focused on building a positive, friendly, and supportive work environment that promotes both employee and customer safety, growth, and goal attainment.

Stop shouting into an empty room!🎙️✨You're putting out the content, but who is actually listening?Content marketing tell...
07/31/2026

Stop shouting into an empty room!🎙️✨

You're putting out the content, but who is actually listening?

Content marketing tells the world you're an expert, but PR is the megaphone that makes them pay attention. When you combine high-value content with targeted media relations, you get third-party validation, explosive SEO backlinks, and unmatched authority.

The solution is not just creating into a vacuum.
It is intentional distribution.
That's what we do at DRPR.

Ready to build an unstoppable brand? 👇

Comment "GROWTH" or head to our website to book your strategy consultation today.

Our hearts are just bursting with pride!🧡This past June 11th, the DRPR team got to stand on the sidelines and watch our ...
07/15/2026

Our hearts are just bursting with pride!🧡

This past June 11th, the DRPR team got to stand on the sidelines and watch our amazing clients at Sensational SEAMS celebrate a massive milestone: 40 incredible years in business!💜🥂

Swipe through to see some of the love, the laughs, and the wonderful crowd that packed the room. ➡️

Honestly, seeing how much this community adores them made it so clear why they’ve thrived for four decades. They treat everyone like family, and it shows.

To the whole Sensational SEAMS crew: We are so incredibly lucky to walk alongside you, and we’re sending you the biggest hugs on this huge achievement. Cheers to 40 more years of doing what you do best! 🥂✨

Photos by Lime Leeds Media.

We just made our press release template free❗️This is the exact structure that we’ve used to help us land media placemen...
07/07/2026

We just made our press release template free❗️

This is the exact structure that we’ve used to help us land media placements in Globe and Mail, Yahoo, Financial Post, and more. 🤯

Inside you’ll find:

→ A fillable press release template with every section labeled

→ Section-by-section guidance on what to write and why

→ Pro tips on making your quotes quotable

→ The 6 newsworthiness signals journalists look for

→ A pre-send checklist so nothing gets missed

→ Common mistakes that kill a press release before it gets read

We built this from what we use with our own clients and we’re giving it away because we believe every founder deserves the tools to tell their story.

Grab it for free at www.drpr.ca/resources (link in bio).

No catch. Just real tools you can use today.

Building an agency during a pandemic taught me something most business books don’t cover.When I launched DRPR in 2020, t...
06/29/2026

Building an agency during a pandemic taught me something most business books don’t cover.

When I launched DRPR in 2020, the world was shutting down. Businesses were pivoting. Events were cancelled. And the very thing I was building my business around; visibility had to be reimagined.

But here’s what I learned: the brands that stayed visible during uncertainty were the ones that came out stronger on the other side. They didn’t go quiet. They adapted their story. They showed up for their audience. And when things opened back up, they were top of mind.

That lesson shapes everything we do at DRPR today. Visibility isn’t a luxury, it’s a growth strategy. And it matters most when it’s hardest to do.

More than 5 years in, 50+ clients later, and this mission hasn’t changed.

Happy Monday! Hope you’re building something you believe in too.

Most press releases get deleted in 3 seconds. Here’s how to write one that actually gets read.We just published a new po...
06/25/2026

Most press releases get deleted in 3 seconds. Here’s how to write one that actually gets read.

We just published a new post on the DRPR blog: “How to Write a Press Release Journalists Actually Read.”

Inside, we break down:

→ The exact structure journalists want to see (hint: it’s not a blog post)
→ How to write a headline that earns the open
→ The one paragraph that matters more than everything else combined
→ How to write quotes that actually get quoted
→ The 6 signals that make your news newsworthy
→ Common mistakes that kill your release before it gets read

This isn’t theory. It’s the framework we use with our own clients — the same one behind placements in Men’s Health, Yahoo, Financial Post, and more.

And if you want the template to go with it? We’ve got a free, fillable press release template waiting for you at drpr.ca/resources.

Read the full blog post at https://bit.ly/4oIs7E1

The hard truth? One press hit won’t change your business. But a credibility stack will. 🤫Most leaders get stuck chasing ...
06/24/2026

The hard truth? One press hit won’t change your business. But a credibility stack will. 🤫

Most leaders get stuck chasing a single "viral" moment, but real authority is built in layers. When you compound your Content, Social Proof, Earned Media, and Authority Positioning, something beautiful happens: you stop chasing clients, and they start coming to you.

It’s the exact system we use at DRPR to help overlooked founders become completely unmissable. It’s strategic, it’s tailored, and it works.

Swipe through the graphic to see how each layer builds on the last! 👉🏽

Are you ready to start stacking your authority this quarter? ✨

Let’s do it together. Click the link in my bio to book your discovery call. 🧡

One of our favorite projects: planning the grand opening for Archers Battlefield. Here’s what event PR looks like in act...
06/22/2026

One of our favorite projects: planning the grand opening for Archers Battlefield. Here’s what event PR looks like in action.

When Archers Battlefield came to us, they needed more than a social media post about their launch. They needed a strategic media plan that would put their grand opening on the map.

Here’s what we did:

→ Developed a full event PR strategy from the ground up
→ Wrote and distributed a press release to targeted local and industry media
→ Built a media list of journalists covering entertainment, local business, and lifestyle
→ Coordinated media invitations and on-site coverage
→ Managed social media buzz before, during, and after the event

The result? A grand opening that didn’t just fill the room, it earned the kind of coverage that kept people talking long after the doors opened.

This is one of our most popular service combinations: event planning support + media outreach + press release distribution. When you combine all three, you don’t just host an event. You create a moment.

Planning a launch, grand opening, or event? Let’s make sure the right people know about it. Link in bio.

New photos, same mission.We recently did a brand photoshoot and I’m so excited to finally share some of these images wit...
06/17/2026

New photos, same mission.

We recently did a brand photoshoot and I’m so excited to finally share some of these images with you. Every photo was intentional because we believe the way you show up visually is just as important as the words you use.

As a PR and content marketing agency, we help our clients tell their story with clarity and confidence. And we hold ourselves accountable to that too.

These photos represent where DRPR is right now: growing, evolving, and more passionate than ever and helping great brands get the visibility they deserve.

Get Seen. Get Trusted. Get Chosen. That’s the new statement.

The algorithm lied to you, you do not need to be posting 24/7! đź’€Posting every day with zero strategy is a fast track to ...
06/16/2026

The algorithm lied to you, you do not need to be posting 24/7! đź’€

Posting every day with zero strategy is a fast track to burnout city. It’s not about the volume, it’s about the intent.

We’re dropping the exact 3-step routine we use at DRPR to actually drive business with just three posts a week at times. Swipe through to see how we balance building authority, getting personal, and actually securing the bag and without losing our minds. 🧠✨

Work smarter, not harder.

đź’¬ Which slide is your content strategy missing right now? Let us know below!

📌 Save this for your next content sesh and send it to a friend who is doing the absolute most.

I didn’t start DRPR because I had it all figured out. I started because I believed every great brand deserves to be seen...
05/02/2026

I didn’t start DRPR because I had it all figured out. I started because I believed every great brand deserves to be seen.

I saw talented founders, incredible business owners, and passionate leaders doing extraordinary work and nobody outside their immediate circle knew about it.

Meanwhile, competitors with louder marketing (not better work) were getting all the attention.

That didn’t sit right with me.

So I built DRPR to be the strategic partner these leaders were missing. The one who would take the time to understand their story, connect them with the right media, and build the kind of visibility that doesn’t just get attention it builds trust.

Almost 6 years later, 50+ businesses served, and 50+ campaigns later, this mission hasn’t changed.

If you’ve been the best-kept secret in your industry for too long, I’d love to change that.

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Ajax, ON

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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