Empathie

Empathie A fresh and out of the ordinary marketing crew that embraces branding and social media to tell your unique story

11/07/2024

ABAD 2024 | Marketing Award of Distinction💫

Empathie specializes in innovative and empathetic brand storytelling, inspiring entrepreneurs and founders worldwide. Their approach to marketing not only sets high industry standards but also provides unique resources that enhance brand narratives. By doing so, Empathie creates tangible value and makes a significant positive impact on global marketing practices.

Learn more about ABAD: https://abbusinessawards.com/
Alberta Chambers of Commerce Empathie

While we love scrolling through social media, we'll often take a break to read, but each member of the Empathie team's t...
04/24/2024

While we love scrolling through social media, we'll often take a break to read, but each member of the Empathie team's taste in books differ completely 📚

To make it interesting, we asked ourselves...

✨ If the world was ending and we could only pick one book to save, which would it be? ✨

Scroll to see what we chose! ➡️

Which book would YOU save?

No time to make Reels or TikToks for your social media? We've gotchu 😉If you're too busy to find what the latest trendin...
04/02/2024

No time to make Reels or TikToks for your social media?

We've gotchu 😉

If you're too busy to find what the latest trending sounds are or simply don't know where to start, let us guide you through the process.

With our "Short Form Content" package, we come to you with a content plan that align with your brand and film. Afterward, we'll piece those clips together and send them off to you! The finished product? 10+ short form videos and all you have to do is post them on your social media!

Interested? Send us a message! ✨

✨ One question we're always asked is: How can we grow our social media accounts? ✨ It's important to keep in mind that s...
03/19/2024

✨ One question we're always asked is: How can we grow our social media accounts? ✨

It's important to keep in mind that social media growth doesn't happen overnight. It takes time, patience and you have to be willing to put in the effort.

As social media managers, we're here to support you in creating your content and maintaining your community but marketing will always be collaborative.

In order to grow, make sure that:

🤍 You've built a marketing strategy that outlines your values, brand messaging, pain points of your audience, the type of content you want to create and how you'll reach your prospective audience.

🤍 Your content is consistent and aligns with your brand's values and messaging. Don't always try to sell your audience your product or service, instead offer advice or inspire them!

🤍 You engage with your audience by commenting on their posts, responding to their comments on your own, and sharing their Stories.

Post on social media, but always post with a purpose!

In order to create the best content for our clients and stay organized as a team, we rely on several creative programs! ...
02/27/2024

In order to create the best content for our clients and stay organized as a team, we rely on several creative programs!

Many of these programs can be used on either our phone or on our computer, which is perfect for us. As a team that is either working remotely or traveling to different locations to shoot content, it's important that we're able to access the raw files from various places!

What creative programs do you use? ⬇️

✨ TIP TUESDAY ✨ If you want to grow your brand on social media, you NEED to engage with your community and audience.This...
02/13/2024

✨ TIP TUESDAY ✨ If you want to grow your brand on social media, you NEED to engage with your community and audience.

This is something we stress to our clients and while we will engage with your audience, it feels more genuine coming directly from you!

Engagement doesn't have to be complicated, if you spend even 5 minutes every second day commenting on and liking posts that are relevant to your brand, you'll find the engagement on your own content will increase.

Use social media for what it was meant to always be - a social platform and build a community that wants to interact with you!

Don't forget to save this post as a reminder 📌

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social media marketing, social media management, marketing tips, social media tips, social tips, grow your social media, social media for business

Each client we work with has different goals and aspirations for their brand and social media ✨ But the process we have ...
01/30/2024

Each client we work with has different goals and aspirations for their brand and social media ✨

But the process we have for strategizing and building out their content remains the same! For us, it's important we keep these processes in place as it lays out the expectations for both us and our clients.

After all, we want to ensure they feel supported and that we understand what the brand is truly like. We're here to tell their story on social media and want to do it right 🤍

If you're looking for a team to help you with your social media, send us a DM or visit our website to book a Discovery Call!

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social media marketing, social media management, marketing tips, social media tips, social tips, grow your social media, social media for business

You'll DEFINITELY want to save this post for reference 📌 There are so many important dates to remember throughout the ye...
01/16/2024

You'll DEFINITELY want to save this post for reference 📌

There are so many important dates to remember throughout the year like Mother's Day or Black Friday, but we've compiled these equally as important but lesser known and talked about dates for you!

Just keep in mind when you're creating content for any of these dates that it stays relevant to your brand.

Curious about what emojis are our most used when we're not making content for clients?Swipe to find out 😉 We LOVE emojis...
01/02/2024

Curious about what emojis are our most used when we're not making content for clients?

Swipe to find out 😉

We LOVE emojis! They make captions more engaging and are a quick way to help convey emotions or tone that might be challenging to express with words alone.

What emojis do you use the most? Drop them in the comments! 👇

12/26/2023

2024 is only a few days away ✨

But it isn't too late to elevate your social media content for the year!

Everyone knows that social media is constantly changing and unfortunately, keeping to one strategy won't necessarily work.

However, here are some social media tips that you can keep consistent throughout the year!

Do you have a tip for 2024? Let us know in the comments ⬇️

12/19/2023

While we'll always consider Edmonton our home base, we all love to travel and luckily we're able to take our work with us anywhere in the world ✈️🤍

Each of us has one particular place we would work if we could, but we want to know...

If you could work anywhere in the world, where would it be?

12/14/2023

Are you as excited for Christmas as Morgan is? 🎄

The holiday cheer has certainly arrived in the Empathie office. Our little tree is decorated and lights have been hung!

Today is the last day that we'll be in the office together until the new year, so we thought it would be nice to spend it together!

We also wanted to let you know that The Empathie Team will be taking a holiday break from December 22, 2023 to January 2, 2024 ✨

What will you be doing over the holiday break? Feel free to tag us, we'd love to see what you're up to!

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Alberta

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Wednesday 8am - 4pm
Thursday 8am - 4pm
Friday 8am - 4pm

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Our Story

For us, it’s more than marketing — it’s about building community.

YEG Marketing is an agency that focuses on brand development and marketing strategy. It can be as simple as creating a content calendar for your social media, or doing a full brand refresh. With the help of our amazing collaborators Joanne and her team see projects through from start to finish. We hold big picture thinking and value community engagement, giving back, and educating the public with useful marketing advice. We’re big on integrating trending tactics into our strategies and are passionate about providing our clients with useful analytics and research