08/27/2025
šØ Stop Guessing What To Post! Hereās How to Find Out What Your Audience REALLY WantsšØ
Ever feel stuck trying to come up with content that actually attracts more bookings? Here are two ridiculously simple research hacks every tourism business should know:
1ļøā£ Googleās āPeople Also Askā
Type a question your ideal guest might ask (like ābest things to do in Napa Valleyā) into Google.
Scroll down to the āPeople Also Askā sectionāthese are real questions travelers are searching right now. Each time you click one, Google gives you even more!
š Pro tip: Save the juiciest questions in a doc. These are perfect for future posts, blogs, or Reels.
2ļøā£ TikTokās āOthers Searched Forā
On TikTok, search a keyword related to your destination or service. Look for the āothers searched forā sectionāthese are trending, high-intent search terms from real travelers!
š Bonus: Use these exact phrases in your captions and hashtags for a boost in discoverability.
Why does this work so well?
Because youāre tapping into live, real-time demand. Instead of guessing what your future guests want to know, youāre meeting them exactly where their curiosity is.
When you answer these trending questions in your content, youāll show up for the searches that matterāand that means more eyeballs and more bookings.
Ready to turn search terms into sales?
šComment GUIDE and weāll send you an INSANE free ChatGPT prompt book to help you plan, create and strategize your content and marketing.
Your future guests (and your bottom line) will thank you!