Jessica Baxter Publisher of Kempenfelt Living - Best Version Media

06/01/2023

Ask yourself the following questions:

1) Who is your perfect consumer?
2) What drives the buying decisions of your current clients?
3) Who would be repeat customers?
4) Which customers are most profitable in the long term?
5) Who can afford your services?
6) What problems does your company solve?
7) Who needs or wants your products? Where do they live?

Imagine Michael Jordan dribbling the basketball and then simply throwing it into the air without a target in mind. Or how about Tiger Woods not caring which direction he hits the golf ball. These ideas are crazy! It’s also ridiculous if you don’t have a target market identified for your advertising. Knowing your target ensures that your message lands with the right people at the right time. It gives you the best opportunity for a return on investment. The more niche, the better!

Going to everyone is expensive, unproductive, and not generally a good idea. Targeting works like a laser and pinpoints you towards your most desirable client.

Knowing your perfect market allows you to build relationships and know exactly where your dollars for marketing are being spent. A recent study showed that over 35 billion dollars in ad spend is wasted every year by companies that fail to engage their proper audience. Don’t let this happen to you!

CALL/EMAIL me today to set up a meeting! I'll share maps and pricing and at least we'll know about each other!

Hey, if nothing else, I've just become a great potential referral source for you as you have for me!

705-791-0105 or [email protected]

I look forward to hearing from you!

05/31/2023

I've noticed 2 types of strategies with local businesses as of late:

1) 1st thing to go when things are tight is branding and marketing

2) On the flip side, businesses who see turbulent uncertain times as an opportunity to grab the open market share from those that go "dark" to save some money

We're looking for partners and businesses who understand the long term impact branding can have on their business (with their potential best customer), ESPECIALLY, when things are a little rough!

If you are keeping your foot on the gas pedal no matter what mood the economy is in, we should talk!

If nothing else we should at least know about each other!

CALL/EMAIL me today to set up a meeting!

705-791-0105 or [email protected]

I look forward to hearing from you!

05/30/2023

Are you a local business owner in Barrie, Ontario in the lovely Kempenfelt Bay community? If so than this is FOR YOU!

This short 2 minute video does a great job of explaining how local branding (using local print and targeted digital together) can drive community awareness of your business and the services you offer!

Check it out and then CALL/EMAIL me to set up a meeting! I'll share maps and pricing and at least we'll know about each other!

Hey, if nothing else, I've just become a great potential referral source for you as you have for me as well!
705-791-0105 or [email protected]

https://youtu.be/pXUpBZRspiw

Best Version Media (BVM) connects businesses to local residents with positive, family-friendly community magazines. To learn more, visit www.bestversionmedia...

05/30/2023

Hey guys!

I am a local publisher in Barrie, Ontario for our lovely Kempenfelt Bay community. I pour my heart and soul into local, hyper-targeted branding (print and digital) for local businesses. My team and I use content, consistency, and top of mind awareness to get businesses in front of their potential best customers on a consistent basis. Best Version Media has helped thousands of businesses become a household name and we would love for your business to be next!

We thrive on Bringing People Together!