Jo MacIntosh

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Jo MacIntosh

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Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Jo MacIntosh, Image Consultant, Barrie, ON.

07/07/2026

One of the first questions I get asked pretty often is, "Where should I start?"

Most people assume the answer is either colours or closet purges. Truth is, we actually spend quite a bit of time chatting.

I want to understand who you are before we ever get into your wardrobe.

What does a typical week look like for you? What environments do you dress for? What do you love about yourself? What do you struggle with? Are there clothes in your closet that you always reach for? Pieces you always avoid? What are your hobbies and interests? What are your values and priorities?

Then we start looking at the more objective pieces of the puzzle: your colouring, measurements, body architecture, and what just does or doesn't "feel right" on you.

I also pay attention to personality, because the most technically "flattering" outfit in the world won't get worn if it doesn't feel authentic to the person wearing it. I assess your identity, your behavioural patterns, your quirks, and how you operate internally and in the world around you.

Over the years, my work has developed into a highly specialized system that analyzes not just what colours and clothes fit your body, but what fits who you are.

07/06/2026

My Body Shape analysis will not tell you you belong in a fruit bowl. I don't believe in calling women Apples or Pears... I mean really. Who wants to be called "Pear-shaped"?

I use an emotionally-neutral lettering system to describe yor frame, based on measurements taken of your structure, not your flesh distribution. So if you are an H or A, you're always going to be, regardless of weight fluctuations.

The most confident women I work with aren't trying to change their shape. They're learning how to work strategically with it.

Understanding your proportions is the advantage in dressing well. Message me to start.

07/02/2026

Colour is data. Your undertone determines which colours make you look vibrant and which make you look tired.

When you wear your best colours, your skin appears clearer, your eyes brighter. When you wear colours that don't harmonize with your undertone, you're working against your physiology.

There is meaningful science behind colour analysis, and I can help explain it to you.

📷:

07/01/2026

In October 2015, I packed up my apartment, quit my job, and drove North across the border with just my belongings and my cat.

Today I'm celebrating my tenth Canada Day since moving here from Washington D.C., with my husband, two wild and wonderful kids, a less-wonderful but-actually-alright dog, a house that we are reeeeally starting to push to it's capacity limits, and a thriving business that I adore, which I haven't thought of as "work" since I registered the company over four years ago.

Feeling grateful today for both the life we've built here in Ontario, and for every woman who’s trusted me with her vulnerability, insecurities, eagerness to learn and improve, and her personal growth.

Summer feels extra sweet this year ☀️ Happy Canada Day, beautiful people!

06/30/2026

Hey girl!

Your wardrobe is giving mixed signals today.

That probably means your colour, sizing, and aesthetic are not working together yet.

In my Personal Style Foundations session, I help you define the blueprint for your personal image: your best colours, the shape of your body, and how you operate in the world to identify a unique style direction that accurately fits your life.

You leave with clear understanding, simple next steps, and fewer impulse buys leaving you with outfits like today's 😉

DM me to book your session or learn more!

06/25/2026

Colour analysis is much more methodical and scientific than TikTok filters and trending hashtags.

I compare different coloured fabric drapes beside your face and see which colours best support your complexion, skin tone, eye colour and iris pattern, and melanin levels* YES, that means you can still get your analysis done if you've already spent lots of time out this summer! Even the nuance of how your skin tans is useful data.

The distinction between each component of your analysis helps us narrow down your best seasonal palette, then with that insight, we can build a wardrobe that feels more cohesive, more flattering, and more efficient.

If you’ve been curious about colour analysis, DM me and let’s chat. I can walk you through what a session with me looks like and answer any questions you have!

06/23/2026

In Eastern philosophy, Yin and Yang represent opposing but complementary forces:
Dark + Light
Soft + Hard
Tall + Short
Angular + Curved

Your body expresses these energies too. Some people have predominantly Yin features: flowing lines, soft shapes, delicate proportions.

Others have predominantly Yang features: sharp edges, angularity, defined structure.

Most sit somewhere in between. Understanding your unique expression is one the stages we work out to get you to a wardrobe that feels like it belongs to you.

06/02/2026

"Can I get a Colour Analysis if I've been out in the sun and built a tan?"

The short answer is yes, absolutely. But I'm big on the education side of things, so here's why.

Your colour season is determined by your skin's undertone, and that's fixed regardless of how much tan you've built on your skin's surface.

Skin colour is produced by two types of melanin.

Eumelanin is the brown to black pigment that primarily determines how light or dark your skin appears, and gives you your tanning capacity (very fair people who burn quickly have lower eumelanin levels).

People with proportionally more eumelanin tend to go darker, but the actual colour of the tan is determined by pheomelanin.

Pheomelanin is the red to yellow pigment that dictates the temperature of your undertone.

So, when UV exposure triggers your melanocytes to produce more melanin, the qualities of that tan is shaped by the ratio between the two. People with higher pheomelanin levels tend to tan with a warmer, more orange or golden quality, instead of an "olive-y" or neutral-toned tan. Lower pheomelanin = cooler undertone, and likely a Winter or Summer.

If you've been holding off on booking your colour analysis for this reason, you really don't need to. DM me if you have any questions.

05/18/2026

Style is more than what you wear.

It's KNOWING yourself.

And how you choose to show up, even on the days when confidence feels out of reach.

Your wardrobe can be an anchor, supporting real growth and self-trust. Especially when life feels busy or overwhelming.

Ready to explore how your style can help you feel more like yourself? Message me to start your journey.

05/14/2026

Who are you? Seems like an easy question, but how can you quantify your identity or behaviour?

In my Personal Style Foundations Package, I use credible standardised assessments to understand who you actually are at your core. These tools are used in psychology and coaching to map out a framework of how you think, what you value, and how you show up in the world.

Once I understand your personality type, I translate that into your aesthetic. An ENFP might gravitate toward creative, eclectic style with unexpected details. An ISTJ might prefer structured, timeless pieces with clean lines. Your personality isn’t separate from your style. It’s the foundation of it.

You CAN dress in a way that actually reflects who you are. Clothes feel authentic because they’re built on real data about your personality, not on what trends say you should wear.

DM me if you’re ready to discover who you actually are, and dress accordingly.

Address

Barrie, ON

Website

http://www.jomacintosh.com/

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