09/25/2026
Before you spend more to get more traffic, it's worth asking what happened to the traffic you already paid for.
A typical month: 2,400 visitors, 11 enquiries. The other 2,389 aren't bad leads. Most are simply early: researching, comparing, not ready to commit. Roughly 3% of any market is ready to buy right now.
The problem is what happens next. For most businesses, nothing does. No retargeting audience built. No email captured. No follow-up sequence. Those visitors leave and the relationship ends there.
Then next month, you pay to reach many of the same people again, at full cost, starting from zero.
Fixing this doesn't require a bigger budget. It requires a retargeting audience that's actually collecting, one genuine reason for someone to leave an email address, and a simple follow-up that keeps you visible while they decide.
At Digital Giants, we look at what happens after the click before recommending you spend more on getting one. DM us, and we'll review where your traffic is going.