09/17/2026
A press release doesn’t stop working if the media doesn’t pick it up.
Of course, media coverage is the goal. But no one can guarantee that an editor or journalist will run your story.
What you can do is make sure that a well-written release keeps working for you.
• Post it on your website.
• Share it on LinkedIn and social media.
• Send it to clients, prospects, or referral partners.
• Include it in your newsletter.
• Use the story as the starting point for other content.
A good press release gives you something more valuable than a one-time announcement. It helps you tell a story about your business that’s worth sharing.
And if the media picks it up? Even better.
Have a story your business should be telling?
SusanRegier.com/press-releases/