Up Public Relations

08/05/2026

Fall has a way of feeling like a fresh start, with new ideas, new goals and new opportunities to take a fresh look at your brand and how you’re telling your story. 🍂

We’re officially booking September and October projects and would love to work with a few incredible organizations doing great things. If a PR strategy, brand refresh or new website has been sitting on your to-do list, now is the perfect time to start the conversation.

Ready to UP your communications this fall? Let’s chat. ✨

08/03/2026

Thanks so much for the feature, Halifax Guardian! 🫶

With a small and agile team, Up Public Relations provides creative communications solutions and support for local brands and businesses. Kate Elliot founded this boutique communications firm in 2015, wanting to build a company rooted in trust and sustained by authentic relationships. Over a decade later, Elliot still believes that building relationships is the best part of her job. We talked with her to learn more.

06/30/2026

Just two PR gals with a front-row seat to the world. 🛶🌎 What an exciting day helping kick off in style. Here’s to an incredible week ahead for everyone involved! ✨

06/23/2026

Some projects are just extra special. ❤️ We’ve had the pleasure of working alongside Stef Chapman • NS Photography for years, not only as a talented photographer, but as a dear friend and frequent collaborator who has helped bring so many of our clients’ stories to life through her lens. 📸

That’s what made this project so meaningful. Together, we created a new online home that feels unmistakably Stef: warm, welcoming, genuine and full of heart. 🫶 From weddings and families to branding photography, every page was designed to reflect the experience she creates for the people who trust her with their most meaningful moments.

Stef has a gift for making people feel comfortable, seen and celebrated, and we wanted her new website to do exactly the same. We’re so proud of how it turned out and even more grateful that we got to be part of the journey. 🥹 Take a peek at stefclairephotography.com ✨

06/18/2026

Let’s build something great together. 🫶 We’re currently booking summer and fall projects and would love to hear what you’re working on. From branding and website design to communications strategy and stakeholder engagement, we’re here to help bring your vision to life. Reach out today to chat! 📱📞☎️💻

06/15/2026

An iconic Halifax destination, reimagined. ✨ We were thrilled to partner with our friends at Halifax Citadel to create their new website. 🙌

Welcoming thousands of visitors each year, the Citadel offers no shortage of experiences, events, programs and history to explore. Our goal was to build a digital experience that makes finding information and planning a visit simple, seamless and enjoyable. From strategy and content creation to design and implementation, every detail was thoughtfully crafted to showcase everything this historic site has to offer. 🌟

Now, visitors can easily access the information they need, explore upcoming events and make the most of their experience at one of Halifax's most beloved landmarks. Check it out for yourself at halifaxcitadel.ca. 🫶

05/21/2026

A strategy is a really important milestone. But bringing it to life? That’s where the fun begins. ✨

already had something special—a strong community, a thoughtful approach and a clear vision for where they wanted to go. 🌱

After helping shape their five-year strategic plan, we partnered again to help bring it to life through communications. From a full communications audit and messaging roadmap to editorial planning, promotional material and template design to photo and video content (in partnership with and ), this project was all about creating a framework that could support their team today and into the future. And the result? More clarity. More confidence. More consistency. And a vibrant presence that reflects who they are and where they’re headed. 💚

We love projects like this! Collaborative, thoughtful and rooted in helping good organizations tell their stories in ways that truly connect. See the full case study at uppublicrelations.ca 🫶

05/13/2026

Ten years of changing lives. 💛 Tonight, we had the chance to celebrate 10 years of , and it was pretty incredible to look around the room and see just how much it has grown.

What Katie, Cara and the entire team have built is so much more than an organization. They inspire hope, joy, dignity, connection and unforgettable experiences for seniors and their families, while helping change the way we view, value and support older generations. 🫶

We’ve been incredibly grateful to support WAY over the years—from brainstorming sessions and communications planning in the beginning stages, to partnering again in 2024 on the redesign of their website. Watching the organization evolve while staying so deeply rooted in its mission has been inspiring to witness. 👏

Congratulations on 10 incredible years, Katie and Cara. The difference you continue to make in the lives of others is truly extraordinary, and we can’t wait to see what’s ahead. ✨

04/29/2026

Oh, hey! 👋 It’s us—still here! Just a reminder of who we are and what we do since it’s been awhile. 😅

We’ve been keeping busy behind the scenes, and it’s been a fun start to the year, full of exciting new clients and stories to tell. Is there anything better? 🙌✨💡

We’re currently booking projects for the end of spring and into summer, so if you’re looking to UP your PR over the next little while, we’d love to hear from you. 🫶