Up Public Relations

05/21/2026

A strategy is a really important milestone. But bringing it to life? That’s where the fun begins. ✨

already had something special—a strong community, a thoughtful approach and a clear vision for where they wanted to go. 🌱

After helping shape their five-year strategic plan, we partnered again to help bring it to life through communications. From a full communications audit and messaging roadmap to editorial planning, promotional material and template design to photo and video content (in partnership with and ), this project was all about creating a framework that could support their team today and into the future. And the result? More clarity. More confidence. More consistency. And a vibrant presence that reflects who they are and where they’re headed. 💚

We love projects like this! Collaborative, thoughtful and rooted in helping good organizations tell their stories in ways that truly connect. See the full case study at uppublicrelations.ca 🫶

05/13/2026

Ten years of changing lives. 💛 Tonight, we had the chance to celebrate 10 years of , and it was pretty incredible to look around the room and see just how much it has grown.

What Katie, Cara and the entire team have built is so much more than an organization. They inspire hope, joy, dignity, connection and unforgettable experiences for seniors and their families, while helping change the way we view, value and support older generations. 🫶

We’ve been incredibly grateful to support WAY over the years—from brainstorming sessions and communications planning in the beginning stages, to partnering again in 2024 on the redesign of their website. Watching the organization evolve while staying so deeply rooted in its mission has been inspiring to witness. 👏

Congratulations on 10 incredible years, Katie and Cara. The difference you continue to make in the lives of others is truly extraordinary, and we can’t wait to see what’s ahead. ✨

04/29/2026

Oh, hey! 👋 It’s us—still here! Just a reminder of who we are and what we do since it’s been awhile. 😅

We’ve been keeping busy behind the scenes, and it’s been a fun start to the year, full of exciting new clients and stories to tell. Is there anything better? 🙌✨💡

We’re currently booking projects for the end of spring and into summer, so if you’re looking to UP your PR over the next little while, we’d love to hear from you. 🫶

01/03/2026

with the feels for this one 🥹🥹 11 years of building, creating and storytelling. And we can’t wait to see what we get up to next… ✨

12/19/2025

Here’s to a holiday season that lifts you UP and a new year we can’t wait to dive into. ✨🥂🌟

12/18/2025

Capping off the year with another fun edition of Maroon + White! ✨ Enjoy some great community stories including these ones written by our team:

- A World Without Limits: Dr. Khan leads Saint Mary’s into its next chapter
- Balancing the books and the runway: Chrissy Potter’s dual path from commerce to couture
- Love, loss and legacy: the Saint Mary’s alumna behind My Grandfather’s Cat

ALUMNI MAGAZINEA World Without Limits:Dr. Khan leads Saint Mary's into its next chapterStart Reading maroon+white Fall 2025

12/16/2025

Have you missed us?! We know it’s been a minute since we last posted. 😂 We’ve been busy telling stories, building brands, launching websites, capturing content and bringing big ideas to life. 🫶 And we’ve been snapping pictures the whole time! Swipe through for a few of our favourite behind the scenes moments from the last year. 📸 And here’s our promise that we’ll show up here more in 2026. 😅🥰

08/12/2025

What an incredible weekend at ! 🧡✨ From the powerful storytelling and cultural teachings, to the amazing vendors, music, food and community spirit, it was truly something special to witness and support. Being part of the team behind this gathering was an absolute honour, and we’re so grateful to have played a small role in bringing it to life. Huge thanks to the organizers, participants and everyone who came out to celebrate culture, connection and community. Our hearts (and camera rolls) are full. 🫶

08/08/2025

We love working with fantastic partners like Futureworx. 🫶

Today, members of our leadership team participated in media training ~ an important step in advancing our strategic Communication Plan.

By building on our existing experience sharing the Futureworx story, this training has taken our communications to the next level - equipping us with advanced tools to engage the media with confidence, and shape the narrative with intention.

A heartfelt thank you to Up Public Relations for delivering an insightful and practical training session today!

08/08/2025

Grateful to be working at Wi’kipaltimk 2025 for the next few days in beautiful Cape Breton. 🧡

🧡 The countdown is over! Wi’kipaltimk 2025 begins today 🧡

Join us at Open Hearth Park for a powerful weekend of truth-telling, celebration and connection.

🎶 Main stage concerts
🧺 Artisan + crafter markets
🍲 Indigenous culinary experiences
📚 Cultural teachings + workshops
🪶 Powwow + Mawio’mi
…and so much more.

Let’s honour Survivors, uplift Mi’kmaw culture and celebrate together in the heart of Unama’ki. 🫶