Catchphrase Communications Inc.

Catchphrase Communications Inc. We partner with communications and marketing executives to take the tactical work off your plate.

Happy holidays, everyone! As Catchphrase celebrates its 12th year in business in 2026, we look forward to a year of new ...
12/22/2025

Happy holidays, everyone! As Catchphrase celebrates its 12th year in business in 2026, we look forward to a year of new beginnings, challenges and positivity. We're excited about what this next year might look like and all the relationships we will build and the successes we'll accomplish. We can't wait!

Have a wonderful holiday season!

www.catchphrase.ca

Meet Scout. He's my dog and clearly he's a superhero flying over the city. Believable? Not really, but when a superhero ...
12/12/2025

Meet Scout. He's my dog and clearly he's a superhero flying over the city. Believable? Not really, but when a superhero dog can look this real, you begin to wonder just how easy it is for fakes to slip into the conversation.

Last week, I attended two 'lunch n learns' about Artificial Intelligence (AI) and the impact it can have (for good or for bad) on the public relations/communications profession. It was exciting, interesting and a little scary.

In a matter of seconds, anyone can make content. From writing research papers to creating life-like videos to manipulating voices or even creating a superhero dog. AI is extremely powerful and only getting more powerful every day. But, the secret is to be able to use AI for good, not evil.

It's real power is AI's ability to spot the fakes, provide research, create a first draft, and answer all kinds of questions, which makes the information it provides a starting point so that you can make better judgement calls. Does a superhero dog flying over the city, really make sense?

But, here's the thing - no amount of technology will take away your years of experience. You know what works in real-life and what doesn't. AI simply gets you started and makes your job more efficient. It's a game changer that's here to stay and we need to embrace it.

And honestly? AI technology should give us a bit more peace of mind. As fakes become more convincing, better tools will be developed to spot them and in doing so, we'll be able to provide value, build trust and make real connections with our clients because we'll be able to confidently say whether something is real or not.

And yes...even when the internet hands us a flying superhero dog, like Scout.

www.catchphrase.ca





























Happy Friday! We did it. We made it to the end of another week! Did you know that being able to laugh at yourself is a ...
12/12/2025

Happy Friday! We did it. We made it to the end of another week!

Did you know that being able to laugh at yourself is a fantastic quality to have in an employee? It reduces stress, strengthens work relationships, and relieves tension. We highly recommend not taking yourself too seriously - especially on a Friday! Have a great weekend!
www.catchphrase.ca










Meet Scout. He's my dog and clearly he's a superhero flying over the city. Believable? Not really, but when a superhero ...
11/27/2025

Meet Scout. He's my dog and clearly he's a superhero flying over the city. Believable? Not really, but when a superhero dog can look this real, you begin to wonder just how easy it is for fakes to slip into the conversation.

Recently, I attended two 'lunch n learns' about Artificial Intelligence (AI) and the impact it can have (for good or for bad) on the public relations/communications profession. It was exciting, interesting and a little scary.

In a matter of seconds, anyone can make content. From writing research papers to creating life-like videos to manipulating voices or even creating a superhero dog. AI is extremely powerful and only getting more powerful every day. But, the secret is to be able to use AI for good, not evil.

But, here's the thing - no amount of technology will take away your years of experience. You know what works in real-life and what doesn't. AI simply gets you started and makes your job more efficient. It's a game changer that's here to stay and we need to embrace it.

And honestly? AI technology should give us a bit more peace of mind. As fakes become more convincing, better tools will be developed to spot them and in doing so, we'll be able to provide value, build trust and make real connections with our clients because we'll be able to confidently say whether something is real or not.

And yes...even when the internet hands us a flying superhero dog, like Scout.

www.catchphrase.ca













Meet Scout. He's my dog and clearly he's a superhero flying over the city. Believable? Not really, but when a superhero ...
11/16/2025

Meet Scout. He's my dog and clearly he's a superhero flying over the city. Believable? Not really, but when a superhero dog can look this real, you begin to wonder just how easy it is for fakes to slip into the conversation.

Last week, I attended two 'lunch n learns' about Artificial Intelligence (AI) and the impact it can have (for good or for bad) on the public relations/communications profession. It was exciting, interesting and a little scary.

In a matter of seconds, anyone can make content. From writing research papers to creating life-like videos to manipulating voices or even creating a superhero dog. AI is extremely powerful and only getting more powerful every day. But, the secret is to be able to use AI for good, not evil.

Its real power is the ability to spot the fakes, provide research, create a first draft, and answer all kinds of questions, which makes the information it provides a starting point so that you can make better judgement calls. Does a superhero dog flying over the city, really make sense? Of course not.

But, here's the thing - no amount of technology will take away your years of experience. You know what works in real-life and what doesn't. AI simply gets you started and makes your job more efficient. It's a game changer that's here to stay and we need to embrace it.

And honestly? AI technology should give us a bit more peace of mind. As fakes become more convincing, better tools will be developed to spot them and in doing so, we'll be able to provide value, build trust and make real connections with our clients because we'll be able to confidently say whether something is real or not.

And yes...even when the internet hands us a flying superhero dog, like Scout.

www.catchphrase.ca













Hashtags aren't dead but they're definitely not what you think they are anymore. Here’s what I’ve noticed:Hashtags are ...
11/13/2025

Hashtags aren't dead but they're definitely not what you think they are anymore.

Here’s what I’ve noticed:
Hashtags are still useful when:
- You’re targeting niche communities or professional spaces
- You’re part of a broader campaign or event
- You’re on platforms like LinkedIn or Instagram, where hashtags still help with discoverability (to a point)

But, they're not so helpful when:
- You’re dropping 15 generic hashtags hoping the algorithm throws you a bone
- You’re using hashtags that no one actually follows
- You’re relying on them instead of creating relevant, high-quality content

Bottom line? Hashtags aren’t dead — but they’ve grown up.
They’re more of a supporting actor now, not the star of the show.

I'm curious to hear from others...
Are you still using hashtags? Have you changed your strategy lately?

Today, we pause to honor and remember those who bravely fought for our freedom. On this Remembrance Day, let us reflect ...
11/11/2025

Today, we pause to honor and remember those who bravely fought for our freedom. On this Remembrance Day, let us reflect on the sacrifices made for our democracy and the values we hold dear. Together, let’s cherish and protect the liberties we enjoy today.

AI is everywhere from creating and optimizing templates to monitoring media coverage 24/7, AI can be your team's bigg...
11/04/2025

AI is everywhere from creating and optimizing templates to monitoring media coverage 24/7, AI can be your team's biggest asset superpower!

Since the 1950s when Alan Turing broke the ENIGMA code, a form of AI has been part of our daily lives. So, its not really new and if used correctly, we can work smarter, not hard. Here's how...

AI tools can scan million s of data points across news, blogs and social media and then spot the trends before a crisis erupts

AI can draft compelling copy faster, allowing teams to focus on strategy and story telling

Al can help identify the right reporters and influencers based on past coverage and audience behaviour

AI can hlep track your digital footprint by analyzing mentions, tone, and your campaign's ROI.

But, here's the thing...it WON'T replace the human toucn. It can't share a cup of coffee with your clients or read the room in that all-too-important meeting with the big boss. It's not about replacing us, its about amplifying our impact with smarter tools and insights.

Has your team started to use AI?
































Happy Thanksgiving! We're grateful for all our clients, past and present. We hope you spend time with family and friends...
10/13/2025

Happy Thanksgiving! We're grateful for all our clients, past and present. We hope you spend time with family and friends today.

www.catchphrase.ca

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Blackie, AB

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