Searchify.ca - Search Marketing & Advertising Services

08/19/2021

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08/16/2018

My answer to If someone had $500 per month to spend on SEO or Paid Ads, which would you recommend?

Olaf Pijl's answer: That would entirely depend on the business’ needs, products and competition. SEO: * Works best in a niche * Has the highest ROI (Return on Investment) of all media, except advertorials * Typically takes a few months to ramp up results * Results are highly dependent on co...

08/16/2018

My answer to Is the Vivaldi browser or DuckDuckGo tracking my searches as well, seeing as I'm getting "Ads by Google" for my searches on these platforms?

Olaf Pijl's answer: When you use a browser or search engine that limits tracking, it won’t stop ads from being shown. It will, however, limit the amount of data available to advertisers. As a result, the number of ads that you’ll see will be same, but they’ll be less targeted towards your pers...

07/31/2018

The quickest and best primer for modern-day (8 min video, from ):

It's hard enough as it is to explain to non-SEOs how to rank a webpage. In an increasingly complicated field, to do well you've got to have a good handle on ...

07/31/2018

and AB-testing are solud gold in marketing - but unfortunately not as sexy as and rankings. Many organizations miss this opportunity by focusing on volume rather than quality.

“Contrary to popular opinion, sales letters with LENGTHY HEADLINES can CONVERT LIKE CRAZY. Example: A 70-word headline I wrote whipped the pants off all its shorter counterparts. However... Regardless of length, headlines have gotta be tight. Every word must earn its place.”

07/17/2018

Another reason why is often overrated as a channel to generate new traffic. Social is powerful, but only if you do it right and focus on it merits.

“Experts agree: is ineffective in building https://t.co/0568UzBGCO ”

07/14/2018

You’re never too old to learn - or to teach!

“My dad is 46, and he thinks he’s too old to go back to college to try to be a teacher. Rt if you think he should do it!!”

07/13/2018

My answer to How do you generate themes based on keywords for Google AdWords?

Olaf Pijl's answer: When creating an AdWords campaign, it is important to group keywords based on: * Keyword patterns (what words are people using most? ) * Semantic relevancy (so you can add the main keywords in the ads and landing pages) * Buying keywords (“buy a lawnmower” is probably more...

07/13/2018

Congressman , I'd like to thank you for standing up against Mr. and defend justice, integrity and Mr. Sztrok's rights in yesterday's farce.

07/12/2018

Love SparkScore, hands down the best (and free!) tool to measure the health, reach and effect of a Twitter account! Give it a try at: https://t.co/gqytAS8MID

06/27/2018

It’s surprising to see how many businesses either don’t use multiple creatives, or add lots of additional irrelevant text ads instead of proper testing.

“ A4. Rather than the length of time running ads to the same audience, it should be the creative that is reviewed. Banner blindness is a real issue and creative should be reviewed every few months at least. ”