182 West

182 West Helping real estate agents, teams and brokerages craft their online brand identity

Why we love this brand for realtor Michelle Marleau  She asked for something non-traditional, totally contemporary, and ...
05/20/2022

Why we love this brand for realtor Michelle Marleau She asked for something non-traditional, totally contemporary, and lifestyle focused.

With elements more commonly seen in interior design and personal brands, these visuals suit Michelle's independence, and timeless class, while still offering a smoky touch of mysteriousness.

Beautiful!

Realtor Craig Waldron reminding us why we love to shoot male realtors in front of great architecture.
05/20/2022

Realtor Craig Waldron reminding us why we love to shoot male realtors in front of great architecture.

Spring vibes in this shoot for Latoya Wallace Homes Remember to reuse your photos from last year once they are seasonall...
05/18/2022

Spring vibes in this shoot for Latoya Wallace Homes

Remember to reuse your photos from last year once they are seasonally appropriate!

Using your content multiple times gets more value out of every image.

Oh, and how great are handbags for incorporating your brand colours into your shoot??

(Photo courtesy of our lifestyle shoot with realtor Latoya Wallace Homes at Chรบuk )

Make your team strong online ๐Ÿ‘‡We have even more tips for agents who are starting to build their team. We work for them e...
05/11/2022

Make your team strong online ๐Ÿ‘‡

We have even more tips for agents who are starting to build their team. We work for them every day, building personas, recruitment campaigns, and social media accounts.

We even train internal staff to be marketing super stars.

DM us and get us working behind the scenes of your team's success.

Social Media Strategy: For the majority of small business owners, your social media plan and strategy needs to start wit...
06/02/2021

Social Media Strategy: For the majority of small business owners, your social media plan and strategy needs to start with content generation.

If your business isn't capturing photos and video of life inside your company, that means you are only sharing stock imagery, and stock imagery isn't building a love for YOU. You're not building the emotional equity that gets created when people spend time with YOU.

We can manage your social media accounts for you, but unless that plan starts with a photoshoot, or a workable plan for collecting content from you, you can't get the most value from that investment.

(There are some exceptions and workarounds, but that's not the point we're making here.)

The mic drop moment, is that as a business owner, it's your JOB to put in place a system for collecting content. Just like you have to track your own receipts or order your own supplies.

The functionality of that workstream directly correlates to the long term health of your business that is now operating in an online world.

We can help you transition your business to efficient online marketing. But it can't happen without some impact on your existing internal systems. Book a free consult to learn more.

This is just the boss of a big team, feeling confident about her success.Celebrate your wins. Capture your moment.(Photo...
05/31/2021

This is just the boss of a big team, feeling confident about her success.
Celebrate your wins. Capture your moment.

(Photo courtesy of our lifestyle shoot with Micelle Fraser Remax Hallmark Fraser Group Realty)

How do you know if you have time for branding? Here's some insider info.๐Ÿ—“ A branding package takes approximately 3 weeks...
05/27/2021

How do you know if you have time for branding? Here's some insider info.

๐Ÿ—“ A branding package takes approximately 3 weeks from your date of purchase. This three week date can be pushed out if the client sits on revisions, or asks for a lot of changes. (It's totally okay if you have revisions and changes. It just means the 3 week timeline COULD get pushed out.)

Some clients tell us that they are CRAZY busy operating an already successful company. So how much of your TIME do you need to invest in a rebrand?

๐Ÿ•‘ After payment, our process requires:
- 30 min. to fill out a brand questionnaire you can do this on your own, or on a phone call with your account manager. It's your chance to communicate to the designer, tell us what you like, or what challenges you need your visuals to solve, or what values to communicate.
- 20 minute mood board presentation (phone or video). This is a status check where we show you some sample visuals to make sure we are on the right page.
- 30 minute brand pitch. This is where we show you a complete brand. We explain our choices, and reveal everything from logo design to some finished collateral pieces so you can see how it all comes together.
- (Client variable) Revisions. Some clients accept their brands with no revisions (those are wins all around!) But sometimes changes and edits are needed. This may need some back and forth by email or phone.
- 10 minutes. Once approved, we export your brand and send everything to you as a link. If you like, you can take 10 minutes to download your files.

๐ŸŽ‰ As you can see, the time commitment required is very reasonable. We do all the hard work, so you can focus on your business!

No matter what your business, there are opportunities for social media content all around you. The chore is just making ...
05/27/2021

No matter what your business, there are opportunities for social media content all around you. The chore is just making it a part of your business habits to stop and take a photo.

This shot for interior designer Catherine Horber of Royal Interior Design Ltd. is a great example. When pitching design concepts to clients they have fabric swatches, colours and more.

But it requires a change in thought and workflow to also see this as an opportunity for content.

"But our clients are right at the start of a project, it's too early to share."

Just because you shoot a photo today doesn't mean you have to share it today. Stock up. Grab the visuals you need to be able to post later.

If nothing else, you can pass a Dropbox or Google Drive folder of all your old photos to a social media manager and have them refine and beautify it for your feed.

Content is King.

Plan for it.

Sarah Wollner Real Estate was looking for a brand that felt classy and sharp but accessible and friendly. The elegant, s...
05/26/2021

Sarah Wollner Real Estate was looking for a brand that felt classy and sharp but accessible and friendly. The elegant, script S and crisp contrast of blue and white is tempered by lower case letters and organic ink splotch textures. This keeps the balance between formality and casual.

Swipe through to see some of the lovely collateral that came with this package.

Brand visuals should include photography. You can control the mood of your brand so ๐Ÿ‘ much ๐Ÿ‘better๐Ÿ‘.Weโ€™re still obsessed...
05/24/2021

Brand visuals should include photography. You can control the mood of your brand so ๐Ÿ‘ much ๐Ÿ‘better๐Ÿ‘.

Weโ€™re still obsessed with the photos from Jennifer Langille & Jory Fuller Re/Max - J&J Property Co. photoshoot. I mean come on, how could you not be?!

Our branding package includes all the visuals you need to stand out.Logos | Colors | Fonts | Icons | Business CardFor Sa...
05/22/2021

Our branding package includes all the visuals you need to stand out.
Logos | Colors | Fonts | Icons | Business Card
For Sale Signs | Social Media Content |
And a FULL Lifestyle Photoshoot.

Want to know more? Book a FREE consult!

Address

182 Wellington Street/3rd Floor
Bowmanville, ON
L1C1W3

Telephone

+19054198881

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