Trotman Communications, 16 Rutherford Road S, Brampton, ON (2026)

Trotman Communications provides communications planning, grant writing and digital communications support to non-profit healthcare organizations. We specialize in helping organizations to more effectively communicate with their clients, and communicate their value to funders, government partners and the community.

11/05/2021

We at Trotman Communications understand your situation
Our niche of work is with nonprofit organizations, we have the skills and expertise to customize a solution that meets your needs.
So, here is what we can do for you and your organization:

- Grant Writing
We support you in finding the funding that matches your organization, and achieving the funding goals.

- Communications Strategy
We work to understand your strategic goals, and create a strategy that helps you fulfill on your mission.

- Digital Communications
We help you to manage your digital presence, and create content that lets people learn more about what you do.

Are any of these, areas you are facing challenge with?
Get in contact to receive a personal call to discuss the needs of your organization!

11/03/2021

What is Social Listening in a Nonprofit Organization?

Social Listening
Is a two-part process that begins with the monitoring of your organization’s media channels and continues with an analysis of the information and use the insights gained to act on emerging opportunities and trends.

Difference between social monitoring and social listening lies in the actionable responses you make to your social media strategy as informed by your analysis.

As a non-profit organization, how can social listening impact your social media strategy?

Nonprofit Social Strategy, considering the goal of any non-profit organization: being of service to others.
Non-profits shares the strategy to enact social good. Therefore, it is important to maintain a stakeholder-centric mindset to your organizational practices, and social listening does just that.

Social listening prepares your organization to make thoughtful and informed responses to any criticism you or your industry might face.
Awareness of these types of conflicting comments is important, but what can really make an impact is using them as an opportunity to understand differing perspectives and then meet those perspectives with a thoughtful response.

Finally, by performing social listening you can create the kind of content your followers want by continuously shifting your strategy to fit current trends.

What are your peers and competitors doing, and how do their audiences respond in return?
What is the current social or political climate like in your sector, and how can you create content inspired by these trends that provide value to your audience?

By consistently practicing social listening, your organization will level up their online presence and better serve your audience with the right content at the right moment!

Want to know more about Social Listening for Nonprofit Organizations?
Check our blog posts at www.trotmancommunications.ca

11/02/2021

Why a communications plan?

If your goal is to raise awareness about your initiative's long-term benefits to the community, then you need a communications plan.

Communication is an ongoing activity for any organization that serves, depends upon, or is in any way connected with the community.

Purpose, audience, message, and channels may change, but the need to maintain relationships with the media and with key people in the community remain.

As a result, an essential part of any communication plan is to continue using and revising your plan, based on your experience, throughout the existence of your organization.

Want to know more about how to create an effective communications plan?
Visit http://trotmancommunications.ca/ to get in touch.

10/29/2021

At Trotman Communications we provide communications planning, grant writing and digital communications support to non-profit healthcare organizations.

We specialize in helping organizations to more effectively communicate with their clients, and communicate their value to funders, government partners and the community.

We want to know you... get in touch!

Visit www.trotmancommunications.ca to schedule a call

Address

16 Rutherford Road S
Brampton, ON
L6W3J3

Website

http://www.trotmancommunications.com/

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