McLean Marketing

McLean Marketing Social Media Management, Content Creation, Etsy Tips and Digital Downloads for Small Businesses

Realtors, this trend is popping up across Instagram right now and is the perfect real estate content idea to try this we...
06/12/2026

Realtors, this trend is popping up across Instagram right now and is the perfect real estate content idea to try this week or next! ✨🤳

HERE’S HOW:
🏡 Comment TEMPLATE and I’ll send it to you already sized in Canva
🏡Add your own vibes, change the colour
🏡Download as a long image and go to a FREE image splitter in Google.
🏡Upload and have it split into 4 images
🏡Download and you’re done!

Comment TEMPLATE and I’ll send it over be sure to save this for the steps! 🤳✨

If you’re a realtor in a World Cup host city  this post was made for you 🏆The 2026 FIFA World Cup is one of the biggest ...
06/11/2026

If you’re a realtor in a World Cup host city this post was made for you 🏆

The 2026 FIFA World Cup is one of the biggest content opportunities of the year and most agents are going to miss it completely.
This free Canva template gives you a ready-to-post carousel that ties your local market to the most talked-about event on the planet, so you show up on the explore page, get shares from people outside your following, and position yourself as the go-to local expert.

⚽️ Comment CUP and I’ll send it straight to your DMs, free and no catch.

06/10/2026

If you’re a realtor looking to get leads from social media, this is the type of content strategy you need in 2026! 💌✨🤳

not only do you want to show your listings and your transactions? You also want to show what’s happening in your local city.

I recently started working with a realtor from Texas and that is exactly what we did which resulted in two fresh new leads.

if you want content created for you and your market so that you can focus on business comment inquiry, and I’ll send you over a DM 🤳

real estate agents, did you know you can now reorder your feed on Instagram? Go to edit profile and reorder and there yo...
06/10/2026

real estate agents, did you know you can now reorder your feed on Instagram?

Go to edit profile and reorder and there you go! 🤳✨🏡

share this with another realtor who needs to know this!

Faceless real estate content ideas that actually get reach, save this before you scroll past 🏡If you’ve been avoiding In...
06/10/2026

Faceless real estate content ideas that actually get reach, save this before you scroll past 🏡

If you’ve been avoiding Instagram because you don’t want to be on camera, this is for you.

You do not need to show your face to grow your real estate account in 2026. You need content that teaches, that feels real, and that gives people a reason to save it and come back to your page.

Here are 50 faceless content ideas for real estate agents: b-roll reels, carousels, text slides, screen recordings, and voiceover formats that build your brand without you ever stepping in front of a camera.

These work whether you’re a new agent trying to build credibility, an introverted realtor who hates being on video, or an experienced agent who just wants a content strategy that doesn’t feel exhausting.

What’s inside: → B-roll reel ideas you can film in 10 minutes on your phone → Carousel formats that get saved and shared →
Voiceover reel scripts so your knowledge does the talking → Screen recording ideas that position you as the expert → Text-only post ideas that stop the scroll without showing your face

Real estate content doesn’t have to mean talking head videos and forced energy. The agents growing fastest right now are the ones creating content that is specific, searchable, and genuinely helpful, face or no face.

Pick 3 from this list and post them this week & follow for more real estate cotnent ideas that help you generate leads.

📌Want a done for you content calendar each month with research into your market? Comment INQUIRY and i’ll send you our form so we can book a call!

Your real estate Instagram might be the reason leads aren’t calling you, and you don’t even know it 👀Swipe through the 7...
06/09/2026

Your real estate Instagram might be the reason leads aren’t calling you, and you don’t even know it 👀

Swipe through the 7 red flags I see on almost every realtors page (and exactly how to fix each one)

The good news? None of these take more than 10 mins to fix, the hard part is knowing what to look for.

Save this for when you’re ready to audit your own page, and if you want second set of eyes, DM me AUDIT 💌✨

Steal these 20 Realtor captions sorted by goal – buyer content, seller content, local authority, and trust building all ...
06/08/2026

Steal these 20 Realtor captions sorted by goal – buyer content, seller content, local authority, and trust building all in one place.

Stop staring at a blank caption box. Every post in this carrousel is ready to personalize and post this week.

Save this and share it with a realtor who needs it📌🤳

When you’re ready for someone to write all of this for you every single month - comment DISCOVERY and we can hop on a call ✨🤳

Realtor hashtag strategy 2026 - Instagram changed the rules and most agents have not caught up yet.Instagram now allows ...
06/04/2026

Realtor hashtag strategy 2026 - Instagram changed the rules and most agents have not caught up yet.

Instagram now allows you 3 to 5 hashtags per post. Not 30 or 15. And those hashtags are no longer about reach, they are about keywords and search.

Every hashtag you use is a signal to Instagram that tells the algorithm who you are, where you work, and who your content is for. When your hashtags and your caption keywords are pointing at the same thing, Instagram knows exactly who to show your content to.

This carousel breaks down the exact 3 bucket strategy, the keyword rule that changes everything, and what to stop doing immediately.

Save this and use it on your next post.

Comment INQUIRY if you’re looking for help with your socials and I’ll send you our form! 💌

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