Jay Shen - The Pencil Agency

Jay Shen - The Pencil Agency We Help Coaches and Consultants Consistently Acquire More Clients With Less Effort.

Getting professional photos taken can be quite expensive and although it’s often worth it to pay for professional imager...
07/25/2023

Getting professional photos taken can be quite expensive and although it’s often worth it to pay for professional imagery, you may not have the budget. You can get photos for free that will work well for your social media marketing. Just look for websites that offer free stock photos.

Don’t be afraid of paying for social media reach and clicks. It’s often a good investment! ...
07/18/2023

Don’t be afraid of paying for social media reach and clicks. It’s often a good investment!

The goal is to create enough interactions for your audience to get to know you without overwhelming them to the point th...
07/11/2023

The goal is to create enough interactions for your audience to get to know you without overwhelming them to the point they tune you out. Understand the goal of each post you make, and mix things up to engage your audience and keep them coming back.

One benefit of digital marketing is having the ability to reach an enormous audience in a way that is both cost-effectiv...
07/04/2023

One benefit of digital marketing is having the ability to reach an enormous audience in a way that is both cost-effective and measurable. Save more money and reach more customers for less money than traditional marketing methods.

Give your audience content that can be helpful to them 💡Don’t just give your audience disruptive ads and sales type of p...
06/27/2023

Give your audience content that can be helpful to them 💡

Don’t just give your audience disruptive ads and sales type of posts, they will eventually get sick of them. They want original content that is more valuable, rich and actionable. No matter what type of content you choose, always remember that it has to be digestible information.

There are actually many reasons that your emails could be landing in the spam folder. Here’s how you can keep your marke...
06/20/2023

There are actually many reasons that your emails could be landing in the spam folder. Here’s how you can keep your marketing emails out of your customer’s spam folder:
1. Build your own email list
2. Provide a double opt-in
3. Authenticate your email with SPF, DKIM, and DMARC
4. Regularly clean up your email list
5. Avoid deny lists and monitor your reputation
6. Provide a preference center
7. Monitor your email engagement metrics
8. Send valuable content!

Prove your relevance and rank in search engines by regularly creating and promoting original and shareable content! ...
06/13/2023

Prove your relevance and rank in search engines by regularly creating and promoting original and shareable content!

With relevant quantitative data, Google Analytics easily helps you identify which social media platforms drive the maxim...
06/06/2023

With relevant quantitative data, Google Analytics easily helps you identify which social media platforms drive the maximum, targeted traffic to your site. Also, it’s possible to find out how these social media users interact with your website.
In addition, setting up a Google Analytics dashboard to monitor and analyze your social media efforts helps you determine your social media ROI.

The most important aspect of marketing is providing educational resources, particularly in the awareness stage, to offer...
05/30/2023

The most important aspect of marketing is providing educational resources, particularly in the awareness stage, to offer value to your buyers in the hopes they’ll one day become customers. It’s crucial that you create relevant content for the sake of your sales team, marketing team, and potential leads.

People are consuming content from their mobile devices more and more each day and reaching an audience on handheld devic...
05/23/2023

People are consuming content from their mobile devices more and more each day and reaching an audience on handheld devices should be a key element to your marketing strategy. It’s important for you to understand the core concepts of mobile marketing so you can learn how to properly construct an effective mobile strategy for your company.

Once you receive positive reviews, promote them on your website and social media sites so that consumers who search for ...
05/16/2023

Once you receive positive reviews, promote them on your website and social media sites so that consumers who search for your business on social sites see the great things others say about your business.

Your social media strategy should focus around your audience. Your target audience will help you figure out everything a...
05/09/2023

Your social media strategy should focus around your audience. Your target audience will help you figure out everything and without them, your strategy will be in vain.

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6200 McKay Avenue Unit 140
Burnaby, BC
V5H2C0

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Wednesday 9:30am - 5:30pm
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