12/19/2025
Google is rolling out a "Have AI get prices" feature that uses AI agents to call local businesses and gather quotes for users. (See screenshot below).
This is a critical moment for Service businesses. (70-80% US businesses)
Why this is BIG...
Speed Wins: The AI waits on hold so the customer doesn't have to. The business that answers fastest and gives clear data wins the lead.
Transparency is Forced: If your sales strategy relies on "just get us in the door so we can upsell," you might be filtered out before you ever speak to a human.
Operations Shift: Your reception staff now needs training on how to speak to AI agents. Hanging up on a bot now means hanging up on Google.
Google is likely testing these features in specific segments/verticals, before rolling them out everywhere else. If you sell a service, this is likely coming to your industry soon.
The Action Plan:
If you run a local business, update your Google Business Profile with starting prices now. Make sure your team knows that an "automated call from Google" is actually a hot lead, not spam.
Is your business ready to sell to a Google Voice robot?
AI might be the one dialing the phone now, but it’s still a human who answers the call and does the job. Technology like this doesn't replace the need for great service; it just highlights it.
The tools change. The value you bring doesn't. You’ve got this.
