Labeled Agency

Labeled Agency Labeled Agency builds strategic and creative solutions for purpose-driven brands.

It was all-hands on deck for this production with Mount Royal University for their Rally Cry campaign. Through a very in...
07/23/2025

It was all-hands on deck for this production with Mount Royal University for their Rally Cry campaign.

Through a very intentional pre-production process, we managed to capture close to ten different departments in only three days of production.

Having hair & makeup, lighting, directorial and camera operations working as a cohesive unit is a testament to why we pride ourselves on pre-production. Not only does it make the filming days run smoother, it creates a more polished final product as well.

We loved working on the Rally Cry campaign for Mount Royal University. We had a lot of different aspects of the universi...
07/17/2025

We loved working on the Rally Cry campaign for Mount Royal University.

We had a lot of different aspects of the university showcased in various settings. Our job was to create a main branding video with smaller social cuts and supporting photography so they can have media assets for the next few years as they do recruiting.

Lots of thought and intention went into each set, talent, shot, angle and sound.

Building a healthy funnel is way more than just posting content. It’s about building a deliberate system that works with...
07/02/2025

Building a healthy funnel is way more than just posting content.

It’s about building a deliberate system that works without having to reinvent the wheel all the time.

Additionally, every touchpoint HAS to be intentional.

We tend to take a lot of inspiration from sets like the NFL, CFL, NBA alongside many other big sports leagues to see wha...
06/27/2025

We tend to take a lot of inspiration from sets like the NFL, CFL, NBA alongside many other big sports leagues to see what we can do for our clients without the massive $100K+ price tag.

The focus here isn’t on the “cheaper” but the more efficient way.
On these sport sets, we come with small but intentionally chosen packages to create a really nice, punchy look without having to have trucks full of equipment, load in time and navigation.

Sometimes less is more!

Let us take you behind the scenes of a crazy 2 day production where we produced the season opener videos for with Thes...
06/24/2025

Let us take you behind the scenes of a crazy 2 day production where we produced the season opener videos for with

These 2 days were packed with creative ideas, cool lighting, fog, laughs and so much more.

We even brought in fake turf to be able to create a soccer environment at night!

If the brand voice is off, it confuses your audience BUT - it can be fixed. Once you define your tone, values and messag...
06/18/2025

If the brand voice is off, it confuses your audience BUT - it can be fixed.

Once you define your tone, values and messaging; clarity comes as a byproduct.

We take a 3-step method to go from unclear to extremely clear.

BTS moments with Philocaly, highlighting the craftsmanship and quality of their ethically sourced Remy extensions.
10/17/2024

BTS moments with Philocaly, highlighting the craftsmanship and quality of their ethically sourced Remy extensions.

BTS glimpse at Ninpo Taijutsu, a martial art rooted in 900 years of history and true techniques of patience.
10/15/2024

BTS glimpse at Ninpo Taijutsu, a martial art rooted in 900 years of history and true techniques of patience.

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4825 Mount Royal Gate SW
Calgary, AB
T3E 6K6

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