Cait Ede Creative

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Cait Ede Creative hi friends, i'm cait - squarespace web designer, brand strategist + your newest hype gal! i help sma

LAST CALL 🚨Nominations for my birthday giveaway close tonight at 11:59pm! These one-page wonders are a new business owne...
10/05/2026

LAST CALL 🚨

Nominations for my birthday giveaway close tonight at 11:59pm!

These one-page wonders are a new business owners best friend. They’re the perfect way to create a little home for yourself on the internet, start establishing some credibility and trust with your potential clients!

I started this giveaway to celebrate my birthday because I feel so incredibly lucky to have so many amazing people in my corner. I’m really blessed to have a community of people (both IRL and online) who refer me to their friends, talk me up in spaces I’m not even in, and are constantly cheering me on.

I want someone to feel that support. Running a small business is hard af, and just knowing someone is in your corner can make the biggest difference.

If you (or someone you know) needs a little boost to get what they’re doing out into the world, head to the link in my bio to nominate them! Back yourself with a nomination or let someone know you see them and are cheering them on! 💛

A bit of fine print: This giveaway is open to Canadian businesses only. Selection is not a random draw and will be selected on business readiness. This is not sponsored, endorsed, administered by, or associated with Instagram or Meta. No purchase necessary. And all further details can be found in the link in my bio 💛

If I’m being completely honest, birthdays make me a bit spirally, and this one seems especially so. Life is moving so fa...
09/29/2026

If I’m being completely honest, birthdays make me a bit spirally, and this one seems especially so. Life is moving so fast and I really just want to soak up as much of the good as I can while I’m here.

Most of the good in my life comes from the people who surround me. They’re kind, inspiring, determined, and always lifting me (and others up).

So for my birthday I wanted to put a bit of that goodness and support out into the world by gifting someone a Custom One-Page Website.

I’m not sure who this will go to. Maybe it will help someone get the business they dreamed of off the ground. Maybe they’re making a difference in their community and could use a hand reaching more people. Or maybe it’s just someone who has taken a chance on themselves and needs a fresh start?

Either way, I hope this little site makes a big impact for someone.

If you know of someone (yourself included) who could use a bit of extra support this year, head to the link in my bio and let me know a bit about them and their business!

The gift is a Custom One-Page Website valued at $2500 for a Canadian, service based business. They can already be operating, or just getting ready to launch, they just need to be ready to collaborate and bring this site to life.

Nominations are open until 11:59 PM October 5 and allll the details/fine print are in the form linked in my bio 💛

I’ll announce the winner on October 9, 2026. If you have any questions about the service, the giveaway just send me a DM! 💛

A bit of fine print: This giveaway is open to Canadian businesses only. Selection is not a random draw and will be selected based on project fit and business readiness. This is not sponsored, endorsed, administered by, or associated with Instagram or Meta. No purchase necessary. Further details can be found in the link in my bio.

In marketing we’d call it an “ideal client avatar” but around here, they’re ✨imaginary friends✨Marketing your business c...
08/17/2026

In marketing we’d call it an “ideal client avatar” but around here, they’re ✨imaginary friends✨

Marketing your business can be overwhelming when you’re trying to attract everyone and their dog. For example, your brand colours shouldn’t be your favourite colours, or what you think will appeal to the masses, they should be exactly what your DREAM client wants to see.

By attracting your dream client you’re (probably) not pushing anyone else away, you’re just attracting more aligned clients that are excited to work for you (and if someone was turned off by something your dream client wants to see… they probably aren’t your dream client 😉)

If you want to chat about the kinds of questions I ask my web design clients to better understand their “imaginary friends” or how we could do the same for your site, send me a dm! Let’s chat! 💛

Squarespace web designer | Showit web design | YYC | Calgary | Small Business Owner | Making Marketing Fun

In marketing, they’re called avatars, but around here, they’re ✨imaginary friends✨It can get really overwhelming when yo...
08/15/2026

In marketing, they’re called avatars, but around here, they’re ✨imaginary friends✨

It can get really overwhelming when you’re trying to create a post, write website copy or update your branding and you’re trying to appeal to EVERYONE.

This is why I ask my web design clients so many questions about their dream clients. We want to make sure we’re speaking directly to them!

The reality is, if you’re marketing to the person you’re dying to work with, you’re (probably) not pushing anyone else away, you’re just welcoming aligned potential clients into your space. (And in the off chance you do push a few people away, they weren’t your dream client anyways 💛).

Want to chat more about imaginary friends or how we can speak to your dream client via your website? Let’s chat! Send me a DM 💛

Squarespace web designer | Showit web designer | ideal client avatar | making marketing fun

It’s tough getting a business up and running. There’s 1001 decisions to be made and only so many hours in a day. Sure, w...
08/09/2026

It’s tough getting a business up and running. There’s 1001 decisions to be made and only so many hours in a day.

Sure, we all have the same 24 hours, but Kim K has a team of people to shove all of the same tasks you do into her 24 hours for her.

So for those of us that aren’t Kim (🙋‍♀️), sometimes it makes the most sense to tackle tasks in phases (yup, like your website).

Start small, and strategic so you can show up online looking like the badass business you are and start establishing trust and credibility with your audience.

Once you have a better idea of where your business is going and the type of clients you’re attracting, we can build from the one-page website foundation that we’ve built.

It’s faster, less time consuming, requires less content writing and photos, and is a more affordable way to get started!

Ready to create your own little home on the internet? Send me a DM and let’s chat!

Squarespace web design | Showit web design | landing pages | small business owner | Canadian business

Back by popular demand, my July FAVES is here! 🌸I recently challenged myself to be more engaged on Instagram (and forced...
08/07/2026

Back by popular demand, my July FAVES is here! 🌸

I recently challenged myself to be more engaged on Instagram (and forced some of my fave business pals tl join me), and when I asked what everyone wanted to see - the FAVES series was at the top of the list, so I’ve revived it for the people! 💛

Don’t worry, I also plan to post about web design, my services and the amazing clients that I work with… but for now, here’s a fun lil dump of all of my FAVES from July! 💁‍♀️

I thought this would be a fun way to re introduce myself to new followers but… As it turns out, asking your friends and ...
06/29/2026

I thought this would be a fun way to re introduce myself to new followers but…

As it turns out, asking your friends and family for fun facts is a VERY humbling experience. 😂 There were more “fun” facts did not make the cut than did, which I think says a lot about the company I keep. We love hard and roast harder.

Anyways, now I guess you know some things about me 🤷‍♀️😩

this process is designed for new websites - we’ll start from scratch and get a brand new site up and running so your bus...
06/24/2026

this process is designed for new websites - we’ll start from scratch and get a brand new site up and running so your business has its own ✨official✨ home on the internet.

I recommend getting in touch at least a few weeks prior to your ideal start date so we can make sure there’s space in my calendar (I work 1:1 with my clients so things book up quick!) and we have time to complete the prep work prior to our start date.

if you know your business needs a website and aren’t sure where to start - let’s chat! 💛

this process is designed for new websites - we’ll start from scratch and get a brand new site up and running so your business has its own ✨official✨ home on the internet.

I recommend getting in touch at least a few weeks prior to your ideal start date so we can make sure there’s space in my calendar (I work 1:1 with my clients so things book up quick!) and we have time to complete the prep work prior to our start date.

if you know your business needs a website and aren’t sure where to start - let’s chat! 💛

this process is designed for new websites - we’ll start from scratch and get a brand new site up and running so your business has its own ✨official✨ home on the internet.

I recommend getting in touch at least a few weeks prior to your ideal start date so we can make sure there’s space in my calendar (I work 1:1 with my clients so things book up quick!) and we have time to complete the prep work prior to our start date.

if you know your business needs a website and aren’t sure where to start - let’s chat! 💛

this process is designed for new websites - we’ll start from scratch and get a brand new site up and running so your business has its own ✨official✨ home on the internet.

I recommend getting in touch at least a few weeks prior to your ideal start date so we can make sure there’s space in my calendar (I work 1:1 with my clients so things book up quick!) and we have time to complete the prep work prior to our start date.

if you know your business needs a website and aren’t sure where to start - let’s chat! 💛

💛💛💛

this process is designed for new websites - we’ll start from scratch and get a brand new site up and running so your

Working with Alex and Ashley from  was an absolute DREAM ✨For over 40 years, the Chesney family has been providing their...
03/04/2026

Working with Alex and Ashley from was an absolute DREAM ✨

For over 40 years, the Chesney family has been providing their community with fresh produce. What was once a one-man operation and an acre of muskmelon crops is now a family-run farm with over 500 acres and 40 different crops 🍉

In addition to adding new crops, they’ve also added new ways to feed and educate their community over the years. From Pick-Your-Own produce, to home deliveries to baked goods, and on farm experiences, they really do it all!

Alex came to me with a huge 7.0 site that she had designed and updated herself for years (and had done a great job of doing so) but was ready for a helping hand in overhauling!

Our goal was to update the site to 7.1, improve user experience and implement their new branding from in a way that still felt easy for them to update on their own - all while having a live and accessible site for their customers as they wrapped their 2025 season up!

We wrapped this project up just before the holidays and I’m so happy with the outcome! It’s simple, warm and welcoming and utilizes mega menus to simplify the header navigation.

Truly the only disappointment when it comes to this project is not being closer by - I’d love nothing more to stop by, soak up some sun, crush a homemade burger and milkshake and pick a few berries 🍓

A huge thanks to Alex and Ashley for the kind words, their trust and the opportunity to play a very small part in an incredible and inspiring legacy! 💛

My books are now open for Custom & Semi-Custom Web Design from April - August! 🌸Spring and summer might be all about soa...
03/02/2026

My books are now open for Custom & Semi-Custom Web Design from April - August! 🌸

Spring and summer might be all about soaking up sunshine and fresh air, but it’s also the perfect time to cross “new website” off your never ending to-do list!

Why? Because many businesses see a dip in online traffic and business levels as their clients head outside to spend time running their kids to sports games, crushing rosé on patios and heading out of town on road trips…

So while everyone else is OOO, you could be one step ahead fine-tuning your online presence so your business looks and feels more aligned than ever when business levels amp up in the fall!

Whethwr you’re looking for a brand new, custom site, a template restyle, or an update to your current site, I can help! 🙋‍♀️

Interested in working together? Send me a DM! 💛

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Calgary, AB

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