25/09/2022
🌟🌟10 Ways to Boost Results Using Google AdWords🌟🌟
Google AdWords can drive large volumes of high-quality traffic. Small changes in a campaign often have a significant impact on its profitability.
Here is a checklist of AdWords optimization techniques that can be implemented instantly and boost campaign results long-term.
1. Apply bid modifiers based on geographic performance: Performance can vary greatly for different geographical areas. Google Analytics should provide information on what areas are generating the most conversions and profit, so bid modifiers should be set up in AdWords according to the Analytics data.
2. Apply a remarketing bid modifier to search campaigns: Remarketing campaigns, meaning campaigns that target users who visited your website but did not convert, are common. Remarketing bid modification is not but it should be.
3. Split test ads systematically: Ads should not only be split tested regularly but with a system for continuous improvement in place. For example, test a variety of headlines and choose the most profitable one. Then combine it with a variety of display URLs and choose the winning combination.
4. Check the search term report for new negative keywords: The Search Term Report shows what keywords triggered ads besides the keywords that are part of the campaign. While this report is helpful to retrieve profitable keywords, it is even more useful to build out the negative keyword lists.
5. Evaluate keywords using bounce rate, time on site and page views: you need to evaluate the potential of keywords not only from a conversion point of view but also considering how users are behaving on your site after clicking on a keyword
6. Exclude mobile apps from display targeting: By default, Google display campaigns automatically show ads on mobile apps. According to GoldSpot Media's "Fat Finger Report", more than 50% of clicks on mobile app banners are accidental clicks or "fat finger" taps.
7. Refine remarketing lists with Google Analytics: Remarketing campaigns usually target anyone who visited the website but didn't convert - even if the visit lasted four seconds. Set up parameters with Google Analytics that filter out irrelevant traffic from AdWords remarketing campaigns.
8. Use auction insights to maximize reach: The Auction Insights Report is available at a campaign, ad group and keyword level. It compares the amount of impressions to competitors who bid on the same searches, how many times the campaigns show up higher on Google and whether a higher bid would result in a higher position on Google or not.
9. Split test bidding strategies: Different bidding strategies can lead to different results. Test if you are better off with manual bidding, cost-per-acquisition bidding, or manual bidding with enhanced CPC. Once the best strategy has been chosen, monitor the level of competition for the best keywords and revisit the split test after some time.
10. Set up custom calls to action for mobile users: Mobile users prefer to call, so the call to action in the ad should consider that. For example, instead of saying "learn more" or "contact us," say "call us now." Chances to generate conversions are exponentially higher when the call to action of mobile ads is adapted to mobile users.