Search and Social

Search and Social Hi we're Search & Social đź‘‹ Digital marketing experts who develop jaw dropping campaigns & strategies

Another amazing event one of our clients is putting on!
05/27/2026

Another amazing event one of our clients is putting on!

05/21/2026

There’s something about a good hype video that makes people want to be part of the event before it even happens.

And that's exactly what we want.

Event socials shouldn’t just act as a recap after everything is over. They should build momentum leading up to it, create energy while it’s happening, and give the event a longer life after the doors close.

The brands and organizations doing this well are turning one event into weeks of content:
Teaser videos
BTS moments
Live coverage
Recap edits
Community reactions
Paid ads + organic content working together

Events aren’t just events anymore. They’re content opportunities, brand awareness campaigns, community builders, and trust signals all wrapped into one.

A strong hype video can:
• Increase attendance
• Build credibility
• Create FOMO
• Help sponsors and partners feel more involved
• Give people a reason to share and engage before the event even starts

Our favourite part: the energy becomes contagious online.

We’ve seen firsthand how much more impact events have when the social strategy is planned alongside the event itself — not treated like an afterthought.

The camera rolling during the event matters just as much as the event itself sometimes.

If you’re already investing time, money, and energy into hosting something meaningful, make sure people actually feel it online too.

05/19/2026

Do you know what the three "C's" are in web designing?

Our web designer Rod is taking us behind the screen to explain his daily process (including coffee).

1. Context
2. Clarity
3. Call to Action

Be sure to watch to see how all of these steps allow your audience to make a decision.

Want to make an impression? Shoot us a dm.

05/08/2026

We know email marketing doesn’t get the same hype as social media right now, but the numbers still speak for themselves:

📧 Email marketing has an average ROI of $36 for every $1 spent
📧 Over 4 billion people actively use email worldwide
📧 And unlike social platforms, your audience actually asked to hear from you there

That last part matters.

Algorithms change. Reach drops. Platforms trend and drop off...

Email is still one of the only places where your audience will show up consistently.

And when done right, it becomes more than just another marketing channel.

If your email strategy currently consists of “we should probably make one,” this is your sign.

05/05/2026

If your brand still looks like who you were 2 years ago… it’s time.

People grow. Their brands should too.

Full rebrand for .yyc—
visual identity, website, voice, the whole thing (yes, even the mini Lisa character).

Now it doesn’t just look good.
It feels like her. And that’s what people buy into.

If your brand feels a little off,
it’s probably not you.

That’s where we come in.

No matter what the challenge is, we’re dialed into something.Things shift. Priorities change.The ability to adjust, adap...
04/27/2026

No matter what the challenge is, we’re dialed into something.

Things shift. Priorities change.
The ability to adjust, adapt and keep it moving is what sets our team apart.
And always get it done.

Need a hand? You know where to find us.

04/24/2026

When everything starts pulling in the same direction, the work starts doing what it should, and our clients get the outcomes they deserve.

Hallelujah.

Your marketing shouldn’t feel like a bunch of disconnected pieces.One person posting when they can.Ads running… but not ...
04/23/2026

Your marketing shouldn’t feel like a bunch of disconnected pieces.

One person posting when they can.
Ads running… but not really converting.
A website that looks good but doesn’t do anything.

That’s usually where we come in.

We’re not just “a marketing team.”
We’re the ads strategist, the social team, the copywriter, the designer, the one asking “what’s this actually driving?”

All working together. Intentionally.

For the non-profits trying to stretch every dollar.
For the local brands wearing too many hats.
For the teams who know there’s more potential… but no time to pull it all together.

This is your behind-the-scenes crew.
The people making sure it all makes sense.

Because when it does — it works.

04/21/2026

John walking through the strategy behind the scenes at our recent OPA shoot.

From what we're focusing on, to aligning on promos, to tapping into trends. Every shot should have a purpose.

Here's the questions we like to ask ourselves:

➡️ "What are we pushing?"
➡️ "What do we need?"
➡️ "What feels authentic?"

We make sure it all counts.

A few weeks ago we did something we don’t get to do very often as a remote team—we all met up in person to celebrate the...
04/15/2026

A few weeks ago we did something we don’t get to do very often as a remote team—we all met up in person to celebrate the launch of our own custom CRM.

Something we’ve been very excited to finally roll out… and, let’s be honest, a great excuse to get everyone together.

This wasn't just about our exciting launch, it was also a reset moment for us. We spent time talking through where we want Search & Social to go this year, the numbers we’re working toward, and how each role actually contributes to getting us there. It’s one thing to be busy, it’s another to be aligned on what that work is building toward.

Also—Sav, who’s currently on mat leave, surprised us by coming (baby in tow), which was very on brand and wholesome for the team. Rod also flew in all the way from Maple Ridge, BC, which made it feel even more like a full team moment.

Between the conversations, the food, and a couple drinks, it was one of those afternoons where you remember how valuable it is to step away from your screen and actually connect. Especially in a remote setup, those in-person moments hit differently.

As an agency, we’re usually so focused on our clients’ growth that our own strategy can take a backseat. This gave us the space to slow down, get clear, and get clear on how each of us will move things forward.

Lots of laughs, a lot of catching up, and a much clearer picture of what we’re working toward.

A solid start to the year, GO TEAM!

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