Ratio Marketing Inc.

06/11/2026

The latest YouTube stats show it's leading in terms of attracting and converting pretty much every demographic.

* 200B daily views on Shorts, with trending ones running for 50-60 seconds.

* 84% of Gen Z have a YouTube account, and YouTube ads are more likely to drive a purchase than TikTok or Facebook.

* 24% of users go to YouTube specifically to find new products, making it the #1 platform for product reviews across every generation.

* 56% of companies plan to spend more on YouTube in 2026.

* In-feed ads hit a 1-3% CTR vs. a platform average of 0.65%.

Source: https://sproutsocial.com/insights/youtube-stats/

Staying on top of the latest YouTube stats and industry benchmarks can inform your strategy. Here are 28 key statistics to inform you.

06/01/2026

Thanks to Samir for having me as a guest on his latest podcast. For all students and those new to Calgary, this is a great episode to give you insights on how to brand yourself.

Are you an immigrant who doesn't know how to present yourself in a new country? Marketing expert and AI strategist Toni Guffei says your personal brand is no...

05/24/2026

Hiring in digital marketing has changed fast. It’s no longer just about knowing platforms! Clients are looking for marketers who can think strategically, interpret data, adapt to AI, and connect marketing to real business growth. If you’re preparing for interviews (or hiring), these are the skills that are standing out in 2026.

Use these interview questions to evaluate how digital marketers think, adapt, and tie performance to business outcomes.

05/20/2026

We get it. AI is everywhere and it’s not going away. That means if you’re not into it by now, you’re already behind. But, how can you, as a business owner, implement it so it actually generates revenue? What is it that you need to know?

Read my latest blog to find out how: https://ratiomarketing.ca/ai-and-making-you-money/

Learn how small businesses can use AI to save time, improve marketing, generate leads, personalize content, and make smarter revenue-driven decisions.

05/15/2026

LinkedIn just confirmed what you might have suspected was going to happen. It now uses AI to understand your broader professional behaviour. So it's not just analyzing your posts, it's tracking signals across your content engagement, job searches, connections, notifications and ad interactions. So what you engage with today, might shape the content, potential connections and career opportunities that LinkedIn shows you tomorrow.

What are your thoughts about this?

The company is using artificial intelligence-powered generative recommendations to assess user actions across the platform.

05/06/2026

Did you know: the number one reason consumers remain loyal (at 41%) is simply that the brand offers a loyalty rewards program? For many, loyalty is transactional. They are loyal to the rewards, not necessarily the logo. If the program stops, the customer stops. So, if you don't have a loyalty program, you are losing some of your potential retention power.

By better integrating their loyalty programs with pricing strategies, consumer-facing businesses can drive growth in a muddled economic landscape.

04/30/2026

Age as a targeting factor is losing its edge. New research from Meta shows that it's life stage, not age, that drives purchase intent.

Like what?

Major milestones like weddings, having a baby, or career advancements can increase buying intent by up to 26%. Take a 23-year-old bride-to-be and a 45-year-old new parent - they're actually more similar than their age peers in terms of needs.

If age brackets are still doing the most in your targeting strategy, it might be time to rethink it.

04/27/2026

Good to know: AI and Google Search are not competing. In a recent study by SEMRuch, consumers use both with 77% using AI and traditional search engines together, and only 4% rely mostly on AI.

Plus AI compresses the research phase. The thing is it often drives high-intent traffic back to your site for the more info. 94% of users said they click links in chatbots, and 87% say AI summaries help them understand brands quicker.

AI is reshaping how people discover and buy products. Our survey of 1,000+ U.S. shoppers reveals how AI influences research, brand discovery, and purchases.

04/21/2026

In this recent report it's evident AI adoption is accelerating. In fact, generative AI adoption reached 53% in just 3 years.

Organizational adoption reached 88%, and 4 in 5 university students now use generative AI.

04/16/2026

Did you know... your digital marketing focus should be less about vanity engagement metrics (likes, clicks, views) and more about user retention rates and actual revenue.

High customer acquisition costs, subscription fatigue, and increased competition have made retaining existing users more cost-effective and profitable than constant new acquisition.

Worth considering for your 2026 marketing strategy: move marketing resources from pure "awareness" to lead generation and loyalty programming ~ in this way you can make more with less.