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Monday 10am - 6pm Tuesday 10am - 6pm Wednesday 10am - 6pm Thursday 10am - 6pm Friday 10am - 6pm

Clover & Crow

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Canada
Calgary, AB
Clover & Crow

A female-led, multidisciplinary design studio specializing in branding, web and packaging. Hi! My name is Amy, owner and founder of Clover & Crow.

I help clients to define their identity and resonate with their audience through beautifully crafted, creative and innovative solutions. I offer high quality graphic design, web design, illustrations, branding and photography services. Message me to make an appointment for a free consultation!

04/19/2024

Download our guide to help you gain clarity and confidence in your wellness brand ✨

Comment “WELLNESS” and I’ll send you a direct download link!

04/17/2024

An illustration that didn't make the cut, and so it shall live here, forever unforgotten 🌸🌱

04/15/2024

🎉🎉 BIG ANNOUNCEMENT 🎉🎉

For those of you know me, I've always been a big proponent of continuing education, no matter where you are in your journey, and I'm SO excited to be taking the leap and investing in my business with 🙌

One of the main things being taught in their course is to niche down. And while I thought I had done this, I really really hadn't. So please welcome the new Clover & Crow: We help ambitious female-founders launch memorable wellness brands through purpose-driven branding.

If you want to read more, here's my updated bio to go along with this new direction👇

I've always been drawn to the inspirational world of women-owned businesses, fuelled by a deep-rooted passion for fostering their success. But everything changed when I embraced the beautiful chaos of motherhood. Suddenly, my priorities shifted, and I found myself immersed in a journey of love, growth, and tireless dedication. Now, as a proud mama of two, I am on a mission to partner with fellow ambitious moms who are blazing trails in the entrepreneurial landscape.

I'm not your typical Instagram-perfect mom. Most days, you'll find me rocking sweatpants and a messy bun, fully immersed in the whirlwind of parenthood. But amidst the chaos, I've gained a profound understanding of the challenges and joys that come with raising little ones. It's a rollercoaster ride of exhaustion and exhilaration, and I wouldn't trade it for anything in the world.

But becoming a mom was truly a game-changer. It ignited a newfound fire within me—a desire to uplift and empower fellow female entrepreneurs and moms who are making waves in their respective industries. Despite the inevitable exhaustion that comes with juggling parenthood and business ownership, I've never felt more fulfilled. Now, I'm on a mission to cultivate a community of like-minded moms, partnering long-term with businesses that share in our values, where we can celebrate our successes, support each other through the challenges, and inspire the next generation of trailblazers.

03/22/2024

Happy Friday, friends! Here's a warm palette giving us all the retro vibes. What brand do you think this would work best with? 🤔

03/18/2024

Sneak peek at some really exciting stuff in the works! Stay tuned for a BIG announcement!! 👀

03/15/2024

You want modern, memorable and swoon-worthy packaging, here’s how ⤵

01. VISUAL APPEAL
Using strategic color choices, unique shapes and text will help ensure your products stand out on the shelf and catch the eye of potential customers, especially when it’s sandwiched between similar brands.

02. BRAND RECOGNITION
Packaging acts as a tangible representation of your brand, its values and identity so use it wisely in a way that clearly tells your unique story.

03. ENVIRONMENTAL CONSCIOUSNESS
By opting for eco-friendly materials and sustainable packaging solutions, your are clearly demonstrating your commitment to environmental responsibility, aligning with the values of eco-conscious consumers.

04. VALUE
Choosing high-quality packaging materials and finishes enhances the perceived value of your products, conveying a sense of luxury and quality. Features like thicker paper, letterpress, embossing and unique die cuts are a perfect opportunity to stand out from a crowded market.

If you’re looking for a designer to partner with on your brand’s journey, we’d love to chat! Click the link in our bio to book a call✨️

03/11/2024

Love a good store front mockup, and this one really makes Mama Thyme's branding shine!! *Chef kiss 😚

Thanks 🤛

03/08/2024

Creating unique and captivating brand marks is one of our favorite things to do here at Clover & Crow, and it's even better when we get to incorporate some beautiful illustrations 🤌

More to come on this project, keep your eye peeled! 👀

03/05/2024

We absolutely love working with wellness brands, and Aeonian Wellness was no exception! Anthea came to us last year looking to rebrand her wellness coaching biz, everything from her logo, website, photography, social and marketing material got a complete overhaul, and we’re so thrilled with the results! 🔥🔥🔥

03/04/2024

What exactly is brand strategy??👇

We see the words “brand strategy” thrown around a lot in our industry, but what exactly is it any how does it apply to the success of your brand?

Brand strategy is the preliminary plan for shaping a narrative that deeply connects with your intended audience, ultimately creating a compelling brand story. It establishes the “why” behind the brand and is the guiding force behind how a brand presents itself to the world and builds meaningful and authentic connections.

Simply put; your brand is how you make your audience feel. Strategy is how you do it.

Here’s some of the core components of how we conduct strategy here at Clover & Crow:

01. WHO YOU ARE
We begin by exploring your identity, the value you bring to the table, your past experiences, and how they contribute to the success of your business. Remembering the “why” of what you do will help you confidently lead your business with the same level of passion that led you here.

02. YOUR DREAM CLIENTS
Next, we delve into understanding your ideal clients—examining their demographics, professional backgrounds, purchasing behaviors, visual preferences, and core values. Knowing who your people are and what matters to them allows you to mindfully lead your business with your audience’s needs and wants at the core.

03. YOUR COMPETITION
We then conduct an in-depth analysis of your top competitors, exploring the demographics they attract, identifying what’s worked for them, pinpointing areas for improvement, and formulating a strategy that will set you apart and ensure your success.

04. VISUALDIRECTION
Once we’ve established your strategy, we then dive into visuals. For this, we like to focus on typography, tone and color since they’ll all be important aspects of your brand. We create a preliminary color palette and moodboard for you to review so you have a clear understanding of what direction we’ll proceed with in the concept development phase.

Take the first step in gaining clarity and confidence with your brand. Comment “Let’s Chat!” and we'll send you a link to book a discovery call ✨

02/29/2024

Opening a restaurant in 2024? THIS ONE'S FOR YOU👇

In addition to wearing all the hats as a biz owner, opening a restaurant includes so many factors like choosing the right location, decor, menu planning, hiring back and front of house staff, etc, etc, etcetera...

But where does your branding fit in?? 👀

In the midst of everything going on, we see branding take a backseat and become an afterthought, when in reality this critical step can often make or break the success of your new biz.

Your restaurant's brand isn't just your signage, it's your menus, business cards, takeaway containers, napkins, brochures, tent cards, website, and even billboard ads, social media, and more.

Think of all the places your logo will live, and the emotions you want your customers to feel when they step inside your restaurant or view your menu online. That's your brand. And that's where we can help.

The next best place to eat on everyone's list is one that stands out from the crowd and leads with their own values and unique story, and we want to partner with you for all the nitty gritty details 💅

Click the link in our bio to download our investment guide ❤️

Address

Calgary, AB

Opening Hours

Monday	10am - 6pm
Tuesday	10am - 6pm
Wednesday	10am - 6pm
Thursday	10am - 6pm
Friday	10am - 6pm

Website

http://www.cloverandcrow.com/

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