Fully Booked Pros - Marketing for Therapists and Coaches

01/01/2025

We started our in 2021. It took us 2 years to scale it to 6 figures in sales, and has always been the main marketing channel for this business.

In late 2023, we decided to help other and grow their businesses the same way; that's how FullyBookedPros.com was born.

2024 was the first full year of our operation. Many clients joined us during the year, and even so we managed to generate over 400 leads for them in 2024 alone.

Sure, other probably can show better numbers, especially those that have been working longer than us.

But we work exclusively with , and it's not the easiest market sector. So, we call this a big win, primarily for our clients but also a little for ourselves :)

We hope to see a much higher number at the end of 2025. If you want to join us and scale your hashtag or hashtag business with us, let's talk!

11/01/2024

Case study: Google Ads results in the first month
What can happen when you get all things right

Today, I want to show you something fantastic. Our client in BC got really nice results in the first month of the campaign -> 13 bookings at the cost of less than $80 per booking!

This doesn't happen every day, we admit.

So, what went well here?

🎯 First of all, a great website -> We helped this client design a really nice website that checks all the right boxes and is in line with their style and visual preferences 💻

🎯 Good keywords -> As usual, we focus on bottom-of-the-funnel keywords that are more likely to convert because the person looking for a service is ready to start therapy. We did careful keyword research to ensure these KWs are good for us 🔎

🎯 Good therapists -> Our client works with some of the most experienced therapists in the area; they are valued for their knowledge, and people are willing to book with them 👓

🎯 Constant optimization -> When we run ads for our clients, we pay close attention to them and optimize them regularly to ensure the traffic we're directing to our clients' websites is of high quality.

🎯 Good geographical area -> We're advertising in a good region where people are willing to start counselling and can afford it (we talk mostly private-pay customers here)

🎯 Sufficient advertising budget -> This client started their campaign with a good budget and is now gradually increasing it to maximize the results in the coming months.

Put all this together, and that's the results! 💪

Have a great weekend everyone!

05/20/2024

Great news! Today, we're on The Practice of Therapy podcast talking to L. Gordon Brewer, Jr., MEd, LMFT about how to grow your PP through Google Ads and a good website.

Listen here for free: https://practiceoftherapy.com/google-ads-maximizing-roi-for-private-practice/

If you run a private practice, we have 30 minutes of solid knowledge for you!

In this episode, we talk about the role of a website in driving marketing success, complemented by targeted Google Ads campaigns.

04/19/2024

5 questions about Google Ads for

Things you need to know before you start your first campaign:

❓ When should I start using Google Ads?
As soon as you're ready for the investment. Typically, you need to have at least several regular clients to do that.

❓What costs are involved with Google Ads?
Advertising budget that goes straight to Google and management fee that goes to your

❓How do I know if my campaign is effective?
A good will set conversion tracking for your campaign so that you know how many bookings you got from Google Ads each month.

❓How many bookings will I get?
That depends mostly on your budget, a very rough estimate is around 10 bookings per $1,000 ad budget.

❓ Can't you just set up my campaign and let it run?
No :) There are over 40 optimization tasks that need to be performed regularly to keep your account working at full speed.

Find out more on our blog: https://www.fullybookedpros.com/post/5-questions-about-google-ads-for-therapists

04/11/2024

Have you ever tried to promote your ?
How did it go?
If not too well, what can you do?

There are 4️⃣ major reasons why your marketing doesn't work:

1️⃣ Your offer is poor, it's not tailored to the target audience.

2️⃣ Your website is poorly-designed, outdated, unintuitive, and with no sales-boosting elements.

3️⃣ There are some problems with your ads; perhaps they are not optimized or targeted to the right audience.

4️⃣ You don't have enough budget.

If you want to grow your or business, you need to get these 4 elements exactly right.

Then, you'll see the results!

04/08/2024

Get a free Google Ads optimization checklist

Optimize your ads like a pro!

We've made a free hashtag
optimization checklist you can use if you're running Google Ads on your own.

This checklist comprises both weekly and monthly tasks you need to complete in order to streamline regular optimization of your account and campaigns.

Follow this checklist and you'll find it so much easier to keep your hashtag
campaigns updated and effective!

https://lnkd.in/gEQQ5V2C

04/07/2024

Expanding and growing hashtag is not always easy
Use our proven 3-step formula
And grow your hashtag or hashtag business

When you're ready to grow and get more clients, you need a simple and repeatable marketing strategy that will allow you to get new bookings.

Month after month.

And the good news is, such a strategy exists!

And it comprises three (or four) elements:
✅ A great website that resonates with your target audience and helps you sell your services
✅ A proven and effective traffic source (in this case, Google Ads)
✅ A local hashtag component so that you can grow organic visibility
✅ Building your personal brand as a trusted therapist/coach

The last step is immensely helpful but not necessary, especially not in the beginning.

Read more on our blog: https://www.fullybookedpros.com/post/therapist-marketing-in-2024-how-to-promote-your-therapy-coaching-business

04/03/2024

If you're just starting out as a hashtag or a hashtag
You need first clients and bookings
Where can you get them?

In this short guide, we explain four steps you need to follow to jumpstart your hashtag or hashtag , even if right now you have 0 clients right now.

🎯 Step 1: Niche down
🎯 Step 2: Use free sources of clients
🎯 Step 3: Build your online visibility (personal brand + a website)
🎯 Step 4: Scale with hashtag and, a bit later, hashtag

See the guide below and read the full blog post to find out more:
https://www.fullybookedpros.com/post/how-to-get-therapy-clients

09/28/2023

🎯TYPES OF ADS
If you are a or a , you have several options for promoting your business. Ads are extremely effective, provided they are done correctly and adjusted to your business profile. Let's have a look at your options:

1️⃣ Google Ads: They work great if you want to reach people specifically looking for a therapy/coaching service on Google. And believe us, the majority of them do! In fact, almost all therapists and coaches can benefit from advertising on Google.

2️⃣ Facebook/Instagram Ads: These ads are great for therapists/coaches who want to reach people with specific backgrounds/characteristics and interests. We advise you to use this channel only if you can specify an ideal client and their profile. If you target people with a specific problem (e.g., depression), Google/Instagram Ads won't be very effective.

3️⃣LinkedIn Ads: The last type of ads is mostly for (at times also therapists) working with and senior-level managers.

09/27/2023

On our blog, we've just published the first article: How to get first therapy clients. This is something every beginner coach/therapist thinks about, so hopefully, you will find some useful tips in there :) Plus, we have a free guide for you to download! :)

Learn how to get first therapy/coaching clients and jumpstart your business, even if you don't have any clients. You’ve just started your own therapy/coaching business. That’s awesome, congratulations! Now, your obvious next step is to get some patients/clients, right? While we are absolutely ce...

09/20/2023

🎯EFFECTIVE WEBSITE🎯
Do you want to attract more clients/patients on regular basis?

Pay attention to these five non-obvious elements of websites that sell like crazy:

1️⃣ Language of benefits:
Don't write about your company. Write about your clients, their needs and their problems. Focus on what you can do for them and how you can help them in their struggle. Always talk directly to your future client and focus on them and their needs.

2️⃣ Contact details and CTA buttons in more than one place:
Putting your contact form and company data in the website's footer is not enough. People need convenience. If you offer quick communication channels (e.g., chat or phone), put them and make them visible at the top of your webpage. Add CTA buttons throughout your website - you never know when someone will decide to reach out.

3️⃣ Conversion tracking:
Especially if you're planning on using performance marketing (think Google Ads), you want to track conversions and activity of your potential clients on your website. This way, you can understand what makes them reach out to you and how many people who viewed your ads actually did that.

4️⃣ Core Web Vitals:
It's a set of guidelines published recently by Google. CWVs refer to how quickly your website loads and how quickly it responds to interactions from your users. Use the free Google Lighthouse test (you can find it in dev tools in Chrome) to check how well your website performs. The better you are with CWVs, the better SEO results you will achieve. Run a Google Lighthouse test to verify your website's performance.

5️⃣ Pictures:
Your clients want to see you! Take care of good photos (and maybe even videos!) and show yourself as a warm and compassionate expert who truly understands their clients/patients and wants to help them. No pictures, no sales.

What would you add to this list?