Noble Agency

Noble Agency NOBLE CREATES BRANDS. We're a global agency built by bold thinkers and beautiful minds.

Our creative team is driven by the desire to push brands from supreme to superior, pairing fresh perspectives with old industry hustle. Over the last decade, NOBLE has worked with a variety of clients in a range of industries, all with one common goal — the pursuit of noble ideas. The result is a fulsome portfolio of visually compelling campaigns and brands built for glory.

Conscious of the construction process, it was essential that we capture the lifestyle feel of this project from the grou...
10/09/2024

Conscious of the construction process, it was essential that we capture the lifestyle feel of this project from the ground up. The mandate was simple - any time a prospective tenant bumped into the brand, East Village had to feel editorial, modern and enticing to future renters.

East Village promises a new lease on lifestyle, offering high-end rentals without compromise or the standard headache of...
10/08/2024

East Village promises a new lease on lifestyle, offering high-end rentals without compromise or the standard headache of home maintenance. Our target audience was working professionals who may not be ready to purchase a home, or who long for the comfort of long-term living without the commitment. The brand focused on upscale font, a rich colour palette and lifestyle visuals to attract future tenants who prioritize everyday convenience and tailored interiors.

NOBLE created OJ’s Brand Architecture, a Holy Grail document that articulated the brand’s identity, purpose, values, and...
09/27/2024

NOBLE created OJ’s Brand Architecture, a Holy Grail document that articulated the brand’s identity, purpose, values, and messaging.

WHY WE MADE THIS
OJ’s Brand Architecture allowed everyone who works with the brand to be universally immersed in who they are, what they stand for and what sets them apart. The more aligned their team was, the more efficient and impactful they were able to be as a brand.

WHY IT MATTERS
Everything you present to the world should tie back to your brand’s grand vision - this master document guarantees you can stand out from the crowd, but always stay on brand.

Long-standing brands can face challenges when it comes to consumer perception, and NOBLE created of-the-moment messaging...
09/24/2024

Long-standing brands can face challenges when it comes to consumer perception, and NOBLE created of-the-moment messaging to reflect a fresh and familiar voice. Friendly and clever, OJ’s re-entered the chat with funny one-liners and pop culture references across its communications that reinforced its position as a fun-loving favourite.⁠
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A staple of the casual Canadian dining scene for decades, Original Joe's tapped NOBLE to reinvigorate its position in th...
09/17/2024

A staple of the casual Canadian dining scene for decades, Original Joe's tapped NOBLE to reinvigorate its position in the marketplace and anchor the brand in memorable messaging. In close collaboration with the Director of Marketing with Franworks, we developed a comprehensive branding system and framework to guide both internal teams and external partners in effectively applying OJ's brand assets for ad campaigns, sponsorships, and partnership marketing materials. Can confirm it was a genuinely good time.

It's a brand new day for Bright Home Systems with their freshly wrapped website redesign. We were handed a highly techni...
08/16/2024

It's a brand new day for Bright Home Systems with their freshly wrapped website redesign. We were handed a highly technical world of home automation that needed less lingo and more mood. Our goal was to transition Bright out of the dark into the light, embracing ease and automation with a focus on lifestyle and design.

We embraced colour and bright pops of neon to make this business stand out among a crowd of black and white automation experts. We applied a warm, glowing gradient, capturing the effect of ambient light changing through the day. The look and feel of the website was influenced by Bright Home Systems' manifesto to introduce their clients to a luxury lifestyle of ease, intuition and comfort from sun up to sun down.

A glowing client review. The owners of Bright Home Systems are involved in every project from beginning to end, which me...
08/13/2024

A glowing client review. The owners of Bright Home Systems are involved in every project from beginning to end, which means they take on a select number of projects a year. Their approach is hands-on, collaborative, and focuses on creating a whole home system tailored for each client. We matched their energy and finessed their website so it felt predictive, high end and full service.

Hydro Infusions is the latest of the KAYTEA product range - a delicious, refreshing hot or cold brew tea blend, boosted ...
07/29/2024

Hydro Infusions is the latest of the KAYTEA product range - a delicious, refreshing hot or cold brew tea blend, boosted with electrolytes. NOBLE took cues from KAYTEA’s new can packaging and designed eye catching pouches with bold pops of colour. The result? Happily hydrating designs that spark product curiosity and encourage consumers to try them all.

Hitting “refresh” on your designs can do a lot of heavy lifting. KAYTEA launched a larger product size and used the oppo...
07/24/2024

Hitting “refresh” on your designs can do a lot of heavy lifting. KAYTEA launched a larger product size and used the opportunity to modernize its brand and product suite. NOBLE delivered packaging that deliciously captures their famous flavours and pops off retail shelves.

“Cool cards...” said everyone at the meeting. Let a high-contrast palette and clean design do the talking.
06/26/2024

“Cool cards...” said everyone at the meeting. Let a high-contrast palette and clean design do the talking.

Imagery is key to building brand recognition, and a strong library of visual assets ensures everyone’s work can look gre...
06/20/2024

Imagery is key to building brand recognition, and a strong library of visual assets ensures everyone’s work can look great. We built an image library for ViTreo that left stock photos of meetings behind in favour of crisp, clear images. Inspired by the idea of communicating clarity in unique ways, and often featured a hit of their bright orange accent colour.

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