Soulfire.Design

08/11/2021

The McDonalds Logo uses the golden ratio!?!

Logos

01/16/2020

Whether or not you're into , Driftwood Brewery, or even craft beer in general, there's some amazing insights presented here by Leif Miltenberger at Hired Guns Creative on re-branding and brand refreshes.

"If you're not considering your audience, you run the risk of loosing them." - Leif Miltenberger

Speaker: Leif Miltenberger of Hired Guns Creative. Learn to recognize when to evolve, how far to push an evolution, and how to use recent packaging innovatio...

01/10/2020

It's amazing how much expansion can happen in one year! Just wanted to send a quick thank you to a few amazing clients from coast to coast, north to south, that Soulfire Design has worked with in 2019. Much gratitude, and cheers to 2020!

Lord Sonny the Unifier - Brooklyn, NY
Gaia's Guild - Halifax, NS
McGoverns Ceader - Ottawa, ON
Y. Dan Rubinstein - San Fransisco, CA
Indigeneyez - Vancouver, BC

Curious about the work? Check out more on our recently updated portfolio page: https://www.soulfire.design/past-work

03/09/2019

"They don't have the power that they used to. You can be on the cover of a magazine and only sell 12 copies of a book now. That's not what makes something move through culture."
- Seth Godin.

Get your finger on the pulse of the future, and save yourself from the robots! Check out this great conversation with media, tech and business experts Douglas Rushkoff and Seth Godin.

Today’s episode is a special live celebration of the release of Team Human the book and manifesto, which is now available everywhere! On January 8th, Douglas was joined by acclaimed author Seth Godin for a pre-release book party at Betaworks Studios in NYC. Douglas reverses roles for the show, wit...

10/24/2018

It's exciting to see a client take your foundation visual branding design work even further. Congratulations to Tender Hearted Holisitc Healing for their first product line of medicines, tinctures, and salves!

04/22/2018

Sound branding? Sonic logos?
So very cool:

Two sonic branding experts explain the thinking behind some of the world's most recognizable sounds. Featuring: Andrew Stafford - Co-Founder & Director at Bi...

03/07/2018

Brilliant article!
"Design of logos involves effective articulation and visualisation of communication concepts determined by the client's individual marketing goals. It involves analysing, problem-solving, strategizing, structuring, planning and creating images and text for specific purposes, including differentiating the client in the marketplace. Design affects a client's bottom line, motivates potential customers, captivates audiences, cultivates brand recognition, and influences public perception of the company, service or product." - Peggy Cady, FGDC

The entrepreneur who picks a logo off the shelf to use, solely because it appeals to himself or herself, is more likely to fail in business than the entrepreneur that engages in a full design process. This isn't just because self-reflection can sometimes be a smokey mirror. A full design process can...

02/06/2018

This past fall Soulfire Design was honoured to create the visual branding for Tender Hearted Holistic Healing, the new business venture of permaculture teacher and visionary artist Kym Chi. Not just a logo, visual branding has 4 components that, when utilized in full, radically amplify your ongoing marketing and communication efforts.

One way that Soulfire Design increase's profits and visibility for entrepreneurs and small-to-medium sized businesses is through our visual branding service. Not just a logo, visual branding has 4 components that, when utilized in full, radically amplify your ongoing marketing and communication effo

01/25/2018

Your logo, font family, color palette and textural canvas all combine to tell a story about who you are, what you do, and why you do it - all before a single word is read.... http://www.soulfire.design/branding/

01/08/2018

Many great things happen when market economics, hardware innovation and computer programming meld (and environmental sustainability is simply a byproduct).

Autonomous Electric Vehicle's on-demand?
An energy system that functions parallel to the internet?
God Particle Parity? Welcome to the Clean-Energy Economy:

Stanford University futurist Tony Seba spent the last decades studying technological disruptions. He argues that the Electric Vehicle, battery storage, and s...