05/24/2021
I have not posted for a long time on my business Facebook. My life has been invested in other projects aside from marketing my own business. Covid has made "doing business" very difficult for many business owners. I have been very disheartened by Government shut downs that have asked certain industries like restaurants, personal services and gyms to shut down and take the bullet for the greater good. Marketing is now far more challenging as we have lost our ability to network, conduct presentations etc - strategies that were high on my list for small businesses. Now you have to network and present almost 100% online. As a Marketing Strategist my best advice is that you build the best website possible with the best SEO services to bring people to it. If you have a business, you have likely already started. Online marketing is easier for some than others. If you sell "things" you can always ship and deliver. If you are more of an in person business, you still need to think of ways to do business on line. For example, a pedicure business could have online booking system, text reminders and a database to email special events and pricing. There's a way for everyone to get marketing online. Give me a call if you would like to brainstorm ideas for your business.
