Belle White Creative

11/19/2025

Adding a new(ish) service to my creative studio for next year…

Now booking small wedding photography packages for Calgary AB + surrounding area for 2026!

I’ve been doing photography for businesses, editorial, families, and weddings for over a decade, but I took a break from promoting this part of my business for a couple of years.

Let me tell you I’m SO excited to be back booking sessions for my Calgary community!

Small wedding packages can be really hard to find — I struggled when I was searching for my own wedding.

So I created these new packages specifically designed to solve this problem and capture beautiful, joy-filled, memorable images for some amazing couples next year.

If you know of anyone looking for wedding photography for 2026, send them my new landing page for more details and bookings: https://bellewhitecreative.com/photography

05/26/2025

New website for Aestheva Medical Aesthetics is LIVE ✨

This project was filled with care and intention - we refreshed the branding, fully customized a web design template, and wrote new copy that helped with customer experience across the site.

Read the case study for this project: https://bellewhitecreative.com/aestheva-medical-aesthetics-case-study/

So grateful to work with Dr. Ross and her team to build a timeless, beautiful, organized website that showcases ALL of their incredible services 💛

—
👋 Hi! I'm Belle. Website designer + copywriter helping businesses create clarity in their words, design, and strategy.

05/09/2025

Website refresh (SEO, UX, and copywriting) update for the amazing Aly Sibley launched last month and I LOVE the results of our work together 😍

Aly came to me with some specific goals for her website refresh:

- A clearer user experience that converted into more bookings
- Improve her SEO by creating more specific service pages
- Add personality by sharing more about Aly and her process

We started the project with a strategy call where we reviewed her questionnaire answers and got aligned on the changes we needed to make.

Some of the big results we created in just 4 weeks:

- Added specific pages for each of her 3 core services
- Updated her navigation menus to create a smoother UX
- Rewrote headlines and added sections to fill in gaps on her site
- Added a lot more calls to action to streamline booking
- Added personality in Aly's unique voice to create connection
- Implemented SEO that targets specific, local keyphrases

Aly has such a beautiful energy and simply STUNNING photography. I'm so grateful for our work together on her website update.

Read the full case study: https://bellewhitecreative.com/aly-sibley-photo-case-study/

—
👋 Hi! I'm Belle. Website designer + copywriter helping businesses create clarity in their words, design, and strategy.

04/30/2025

TODAY IS THE DAY!! My first ever website template is officially for sale on Etsy!!

Say hello to the AUSTIN template, a website template designed for service providers, creatives, consultants, and educators.

🔗 https://www.etsy.com/ca/listing/4295599473/austin-showit-website-template-for?

After years of using other people’s website templates (pre-built website designs) for my client projects, I finally built my first-ever website template for the Showit platform.

I carefully mapped out every page with space for all of your messaging, imagery, services, social proof, case studies, CTAs, and more… So you can clearly communicate your value and confidently convert the right clients.

Building website templates is something I’ve always thought about, but frankly, I wasn’t sure if it was something I would ever do.

But after building out my website template customization package this past year and using other people’s templates for several amazing project, I realized that I needed to get my butt in gear and just DESIGN my first one.

So I did!

Read all about my template process + details on The Austin on my Substack: https://open.substack.com/pub/bellesbookclub/p/70-introducing-the-austin-template?r=35sjnk&utm_campaign=post&utm_medium=web

I’m feeling so excited to have tried something brand new in my business - and please reach out if you’re interested in learning more about booking a template customization project for YOUR website this Spring.

02/05/2025

New website launch for Rose Creative Co! Megan is an insanely talented photographer and it was SUCH a joy to design and write this refreshed website for her business last month 🥰

Browse the full website here: https://rosecreative.co/

01/20/2025

This year I am SIMPLIFYING and that starts with moving my newsletter, Belle's Book Club, exclusively over to Substack!

For all of 2024, I actually used two email platforms to share my newsletter and it was starting to, well, feel overcomplicated.

So I chose Substack and now you can find my first few posts of the year (plus all my past posts) all right here: https://bellesbookclub.substack.com/

It feels so good to create more simplicity and I'm super proud of the first few 2025 editions of Belle's Book Club (where we gather every Wednesday to talk books, business, and everything else).

Check them out and subscribe if you want me in your inbox every week!

—
👋 Hi! I'm Belle. Website designer + copywriter helping businesses create clarity in their words, design, and strategy.

Books, business, and life. Join the club. Click to read Belle’s Book Club, a Substack publication with hundreds of subscribers.

12/11/2024

Things I'm doing this month to end the year strong and embrace some new year refreshes in my business...

💭 Pinterest vision board for 2025

One of my favorite activities for a refresh is to head to Pinterest of course! I start by taking a notebook and writing down ANYTHING I can think of for the upcoming year.

Words I want to focus on, goals or projects I want to accomplish, things I loved from last year, emotions I want to feel, and experiences I'd like to have.

Then I take that notebook, create a new Pinterest board, and use my notes to help guide my vision board-ing.

This visual activity gets me in a new mindset and illuminates habits/projects/goals I want to change or implement. Plus, it's really fun to do with a glass of wine and a Christmas movie playing in the background.

☃️ Snowy walks + festive activities

Walks in the snow, skating, Christmas movies, wrapping gifts, PUZZLES, listening to Vinyl Cafe, baking... I've been trying to incorporate cozy activities into this month to really embrace the season.

I often find myself leaning into work mode for the end of the year so planning cozy, festive activities like this helps shift my focus.

🗓️ Writing my status report

I SWEAR by this strategy when I'm heading out of office. It allows me to truly unplug when I'm away from my inbox!

My ‘status report’ is just a document where I write down each current client project I have on the go and any notes about where I'm at with the project.

I write down any deadlines, what stage the project is in (Is the client reviewing a draft while I'm away? Have they sent through final edits?), and what needs to happen next once I get back.

When I get back from my travels, one of the first things I do is read my status report to get my brain back into work mode and remind myself of all the details of each project.

What are some things you do at the end of the year to embrace the season or do some refreshes for the new year?!

11/19/2024

Looking to elevate your website as we head into a new year?!

I put together 6 tips to write more productive website copy - including examples!

Save this for reference as you work on your website and messaging for 2025 ✨

For more resources, business insights, and website tips each week, join Belle's Book Club (my weekly newsletter):

https://bellewhitecreative.myflodesk.com/book-club

Read and apply these 6 tips for effective website copywriting for service providers. Write with clarity and see results.

10/29/2024

The campaign planning template is HERE 🎉 🎉

This free resource is the ultimate planning document for launching your website, promoting new services, and conducting effective marketing campaigns.

I get a lot of questions about how to launch new services, announce your website refresh, and how I stay organized in all my marketing projects.

So I created this Google Doc so you can copy and use it for your campaigns! Grab yours here: https://bellewhitecreative.myflodesk.com/campaign-planner

10/23/2024

So proud to have brought the new WILD PR to life across their branding, messaging, and a new website!

This boutique Canadian PR team creates amazing results for their clients and it was such a pleasure to work with them to bring their brand into a new era.

Read the full case study for this project: https://bellewhitecreative.com/website-wild-pr/

10/18/2024

🤠 Download my new free resource: The Homepage Audit!

Your homepage is the bread + butter of your website. SO... I created this checklist to help you:

+ Update your homepage basics
+ Keep the right people on your website longer
+ Communicate your value CLEARLY
+ Convert more leads
+ Make sure you’re not missing key info for this page!

Download here: https://bellewhitecreative.myflodesk.com/homepage

This type of educational resource is something I absolutely love to create and I’m excited to launch some more in the next few weeks.

Happy homepage-ing! ✨✨