05/04/2026
Childhood literacy is an adult problem. Low literacy is linked to mental health challenges, lower civic engagement, and fewer opportunities later in life. Kids who read are more likely to succeed—and that benefits all of us.
For , we developed a new brand: name, logo, signage, website, and event activation. The logo uses hands as a visual metaphor for connection and community. The copy highlights the ripple effects of childhood literacy, and the call-to-action invites everyone to help change the next chapter.
You can support childhood literacy by attending the annual , May 8–17 at the Calgary Curling Club.