NewDoor Marketing

09/11/2023

Most businesses get this wrong

Rather than starting with branding, they start with marketing

WHY???

Branding helps you know who you are.

It helps you find:

→ Mission

→ Values

→ Personality

→ Visual elements

Using brand guidelines in your marketing helps you create a consistent message

"What gets repeated gets remembered"

Let’s talk... 403-249-5200 or [email protected]

07/01/2023

Happy Canada Day!

Wishing you a day filled with maple syrup, poutine, and Mounties riding moose! Enjoy the festivities, eh? 🍁🍁

04/25/2023

Words create worlds!

04/22/2023

03/17/2023

Shamrocks, Green Beer & Leprechauns!

St. Patrick's Day is celebrated annually on March 17, the anniversary of his death in the fifth century. The Irish have observed this day as a holiday for over 1,000 years.

03/11/2023

Storytelling Marketing... Using a narrative to communicate a message with the aim to make the viewer feel something – enough that it'll inspire them to take action. Words create worlds!

12/20/2022

Hoping your holiday season is full of love, peace and joy... from the team at NewDoor Marketing!

11/24/2022

Optimize for Competitor Keywords

Discussions of brand keywords are usually restricted to only keywords associated with your brand, rather than someone else's brand. One often overlooked SEO strategy is optimizing for competitor keywords. In other words, you'll be trying to rank higher for searches including the brand names of your competitors (as well as the brand names of their products).

Why would you want to optimize for someone else's brand keywords?

Brand Visibility & Recognition - There's a subset of customers out there who have heard of your competitor's brand but haven't heard of your brand.

Traffic Siphoning - This is also an opportunity to "siphon" traffic from your competitor.

A Chance to Differentiate Your Brand - To optimize for competitor brand keywords, you'll need to create content that acknowledges or describes competitor products and services — which sets the stage for you to articulate why your brand is different.

Challenging Competitors Directly - Remember, your own branded keywords are low-hanging fruit in the SEO world. Attempting to optimize for competitor keywords takes away this easy opportunity.

Ranking for competitor-branded keyword terms isn't something every business can do, nor is it something every business should do. But if you find yourself frequently outmatched by a prominent competitor, optimizing your content for their terms could be a clever maneuver to win at least some portion of users.

Let’s talk... 403-249-5200 or [email protected]

06/28/2022

Storytelling Is More Important than Building a Presence Online
Connecting with customers and your community goes further than how many followers you have or how often you post.

Too many business people obsess about being on social media instead of spending time and energy on the more important aspects of their message -- their story.

It's true that having a strong online presence is important for your brand; it helps build customer loyalty, and it can be your primary marketing strategy. But focusing on building a presence online is not as important as people think. It's not the key to growth. You can spend hours and hours every single week laboring over Instagram posts and perfecting your image, but unless that is the core of your business, it's doubtful that your efforts will be rewarded. The cost/benefit equation no longer makes sense in a world full of noise, drowning out your content.

If you don't have the right products and services, if you don't have the right message and story, there's no point in investing time and resources in your social media presence. A presence doesn't mean much without substance behind it.

A presence on every single platform, where you pump out content without curation or intent, does not get you anywhere. The way that you market your brand on social platforms is just one part of growing an audience. It's not the only part or the most important part. Don't get too focused on it at the expense of everything else. Keep the big picture in mind.

Storytelling is a must for all businesses.
Let’s talk... 403-249-5200 or [email protected]

06/23/2022

Know Your Company's Core and Your Way Forward

Entrepreneurs, startups and existing companies alike can get trapped. They get caught up in the idea of continuously expanding products and services and losing focus on their core business. This is an easy trap to fall into, especially when faced with uncomfortable situations such as declining sales, market pressures or losing key employees. Instead of grasping at course corrections, the answer often involves returning to the business's core mission. Unsure about your company's core product or mission? Start with simply asking which service or product has been the workhorse leading sales or generating the most opportunities. If the business core cannot summarize it in one sentence or phrase, there is a breakdown of what the business is presenting to its audience.

Being clear and consistent is a must for all businesses.
Let’s talk... 403-249-5200 or [email protected]