Tenato Strategy

04/01/2026

APRIL 23 - B2B Strategy Workshop (in person, at our Inglewood offices): Strategizing your Ideal Customers: The Why, How and Who. This session addresses a key strategy point - targeting- that should be determined clearly for any business that sells to other businesses (B2B). Without clear targeting, sales efforts become shotgun, calling everyone from A to Z, or wasting time chasing the wrong contact person. Tenato CEO Jacqueline Drew shows you how to identify the right target customers for your business so you can focus your efforts, creating a healthier business and a happier team. Get ready for relatable real-world examples, great exercises and fun group interaction. Tenato has a very relaxed and warm space, and everyone is welcome.

Some business customers are worth your effort, while others are not. We'll give you a process to clear the confusion and stay on target.

03/09/2026

Just so everyone knows: We are a proudly Canadian firm and we strongly oppose separation, as do most Alberta firms. Do not worry about doing business with an Alberta-based company: We love clients from across Canada, and we think like one happy family!

01/27/2026

The toughest decisions e.g. starting a business, opening a new location, launching a new product line, changing pricing, or merging businesses… shouldn't be made blind. That's where our personally, carefully, professionally conducted market research helps… so you know what customers want, how to make changes, and get it RIGHT. Here's how we do it. for https://tenato.com/blog/market-research-guide-to-business-success/

01/22/2026

Fun examples of in . Why not take a chance and break up your marketing monotony? https://tenato.com/blog/comedy-in-marketing/

01/21/2026

Are you stuck in hourly rates? Learn how to Price (and Discount) strategically to improve profits: Calgary Seminar (in-person only) at our offices in Inglewood. Limited seats available.

EVENT: Pricing Strategy for Businesses to Boost Profits and Build Trust
WHEN: Wed, Jan 28 at 2:00 pm - 4:00 pm
WHERE: Tenato Strategy: 1229A- 9 Ave SE (above the Ironwood Stage & Grill, in Inglewood)
COST: $100, or less with discount code. (Use “TenatoIntro” for 50% off the price.)

DESCRIPTION: We make our seminars fun, small, and interactive- and you get to meet lots of other business owners who can give you neutral opinions on your own pricing and discounting. Light Food and Beverages Provided.

LINK TO BOOK:

Learn how to choose a good price structure, adjust price levels and apply discounts to boost customer trust and increase profits.

01/21/2026

Since I met a salesman at BestBuy whose title was "Marketing Consultant" - I thought I should clarify what a real one is…and what we actually DO. https://tenato.com/blog/hiring-a-marketing-consultant/

01/19/2026

Big news at Tenato: Our daughter Elizabeth Drew, tech entrepreneur and mechatronics engineer, has joined us on a consulting basis to fill a role as Innovation Strategist. A new chapter begins after 30 years!

Elizabeth Drew has joined Tenato Strategy to support business innovation initiatives with our clients, offering new ideas for growth and marketing.

01/19/2026

In the noise of digital, AI and marketing today - this still holds true. Get the best information FIRST - and THEN find your road forward.
https://www.youtube.com/watch?v=3jYSfWdMI8s

01/14/2026

Amazingly we’ve reached 30 years at Tenato! Now that’s tenacity.

https://tenato.com/blog/tenato-30-years-business-strategy-market-research/

01/09/2026

Today our founder, Jacqueline Drew, will be helping STARS launch their Home Lottery; They rescued her from a serious motorcycle accident 2022. She wrote them a song to thank them; PLEASE support this incredible charity by buying a lottery ticket at stars.ca. STARS was founded by a trauma room doctor who fully understood the critical importance of speed in saving lives (which is what the song is about). https://ab.starslottery.ca/

Celebrate 40 years of STARS with Saskatchewan’s biggest lottery! Win 2,216 prizes, including $4 million in prizing and more!