SmileShop Dental Marketing

SmileShop Dental Marketing You show up every day to help others smile. We show up every day to make you smile. We know dental care, and we know marketing.

We take care of your marketing so you can take care of what matters: Your patients. When you work with SmileShop Dental Marketing, you partner with a team of experts working exclusively with dental practices like yours. Let’s invest in your success and create a long-term relationship built on results.

09/23/2026

Good SEO is about more than adding keywords to a few website pages.

A strong strategy looks at the full picture: the content and experience on your website, the information patients find about you elsewhere online, and the technical health of your site behind the scenes. When one piece is overlooked, it can affect how easily both search engines and patients can find and use your website.

Want a clearer understanding of what actually goes into an effective dental SEO strategy? Listen to the full podcast episode.
https://smileshopmarketing.com/webinar/seo-geo-the-future-of-dental-marketing-in-an-ai-world/

09/18/2026

What makes a patient say “yes”?

At the GBT Summit in San Diego, Janet will be breaking down the 6 Principles of Influence and showing how they can be applied in a dental practice.

If you want to better understand what drives decisions, builds trust, and influences patient behaviour, you won’t want to miss this presentation.

Register for the GBT Summit and join Janet for her presentation!

09/17/2026

Being visible once is helpful. Being visible throughout the patient’s decision-making journey is even more powerful.

Patients rarely make one search and immediately book an appointment. They research their symptoms, explore treatment options, compare costs, and look for a practice they can trust. Showing up with helpful information at multiple stages can build familiarity long before they’re ready to become a patient.

Learn more about how SEO and GEO can support the full patient journey in the complete podcast episode!
https://smileshopmarketing.com/webinar/seo-geo-the-future-of-dental-marketing-in-an-ai-world/

AI isn’t just changing how dental practices market themselves, it’s actually changing how they can connect with patients...
09/14/2026

AI isn’t just changing how dental practices market themselves, it’s actually changing how they can connect with patients.

From personalized communication to faster responses and more convenient patient experiences, AI can help practices engage patients in smarter ways without losing the human touch.

Check out our latest blog to learn more about how AI can strengthen the patient experience!
https://smileshopmarketing.com/how-your-practice-can-use-ai-to-improve-patient-engagement/

09/10/2026

SEO and GEO aren’t competing strategies. They work together.

Strong traditional SEO helps build the foundation for your online visibility, while GEO focuses on how your practice and content may appear in AI-powered search experiences. As search continues to evolve, dental practices need to think beyond just one platform.

The goal is to make it easier for patients to find trustworthy information about your practice, wherever they’re searching.

For a closer look at the relationship between SEO and GEO, check out the full podcast episode!
https://smileshopmarketing.com/webinar/seo-geo-the-future-of-dental-marketing-in-an-ai-world/

Search is changing, and AI is changing how patients find dental practices.From traditional SEO to Generative Engine Opti...
09/09/2026

Search is changing, and AI is changing how patients find dental practices.

From traditional SEO to Generative Engine Optimization (GEO), practices need to think beyond ranking on Google and start thinking about how they show up in AI-powered search.

Our new guide breaks down what these changes mean for your practice and what you can do to stay visible. Download it today to learn more about staying visible as search evolves!
https://smileshopmarketing.com/resource/the-dentists-guide-to-seo-and-geo-adapting-to-ai-changes/

09/04/2026

Search is no longer a one-platform experience.

Today’s potential patients might start with Google, ask ChatGPT for recommendations, check reviews, browse your Instagram, and visit your website before ever contacting your practice. That means visibility needs to extend beyond simply ranking on the first page of Google.

SEO is still important, but GEO is becoming part of the bigger picture.

Want to understand how AI is changing the way patients find dental practices? Watch the full podcast episode to dive deeper!
https://smileshopmarketing.com/webinar/seo-geo-the-future-of-dental-marketing-in-an-ai-world/

08/31/2026

Marketing helps people find your practice, but community involvement gives them a reason to remember it.

The strongest brands are built through real relationships, local involvement, and meaningful experiences that people naturally want to talk about.

When your practice becomes an active part of the community, your marketing becomes much more authentic because your reputation grows alongside your visibility.

Watch the full Behind the Smile episode for more practical ideas on growing your presence in your community!
https://smileshopmarketing.com/webinar/more-than-a-dental-practice-building-trust-through-community/

SEO is evolving, and simply targeting keywords isn't enough anymore.Today, search engines and AI platforms are looking f...
08/28/2026

SEO is evolving, and simply targeting keywords isn't enough anymore.

Today, search engines and AI platforms are looking for signals of expertise, trust, and authority when deciding which websites deserve visibility.

The good news is, there are practical steps dental practices can take to strengthen their online authority and improve their long-term search performance.

Read our latest blog to learn what's working in SEO today and how to position your practice for future success.
https://smileshopmarketing.com/building-online-authority-the-newest-seo-best-practices-for-dental-clinics/

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Calgary, AB

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Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

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