We’re not one of those creepy cults your mom warned you about. Although much of the dictionary definition does seem to fit us. We are certainly a group bound together by a devout belief in common ideals. Yes, we place true enlightenment above all things — but only insofar as it relates to our clients’ businesses, customers, prospects
and significant others. And absolutely, we observe sacred rites
and rituals that fall outside the traditional mainstream — though strictly because they have been proven to turn brands into cult-like objects. We believe brands need more than customers,
they need a cult following. They usually buy things because they have a need, not a burning desire. Consequently, they
don’t rant to their friends about how great an experience or a product is. On the contrary, customers are more likely to whine and complain and wait for the next sale. Cult followers on the other hand? They’re the hard-to-starboard-and-full-throttle, 180-degree-u-turn, reverse-engines of all that. Cult followers are almost blind in their devotion. They are Ambassadors-on-Steroids for companies and what they do. They are the reason Apple is the largest company in the known universe, why tattoo artists have gotten rich on the words “Harley Davidson” and why Coca-Cola can make one of the worst product decisions of 20th century and still come out on top. Executive summary? In a world with too many choices and too little time, companies without highly engaged, devoted and vocal customers (aka cult followers) won’t survive. And in this brave new world, those who embrace the non-traditional and the unexpected will inherit the earth, or the parts that count. Cult is here for marketing people who share our belief that organizations with cult-like status will always make more money, be better places to work and survive economic downturns better than those others... whose names seem to have slipped our mind.
