Vox Digital

03/10/2025

Marketing is a science that has been around since the beginning of business. 🧪

It’s all about giving your target market what they want and communicating with them in a way that’s interesting to them and evokes emotion...

However, it takes more than this to create a successful marketing campaign.

In the latest addition to our blog, we've gone ahead and rounded up what we believe are the top marketing campaigns of all time. 🏆

What do you think? I personally think the RedBull Stratos campaign was insane. Which campaign is your favorite?

Marketing campaigns are becoming more and more important to corporations, especially with the growing amount of competition in today’s market. Here is a list of the top ten best marketing campaigns throughout history.

02/28/2025

You use them everyday. But do you know how search engines work?

A search engine is a software system that enables users to search for information across billions of websites on the internet. 🔍

These engines work by crawling web pages and indexing them according to several scoring methods performed by the algorithm.

When you make a search, the search engine uses this indexed data to provide users with a list of web pages that are most likely to contain what they’re looking for in order of relevancy. 🎯

PS: Since posting these articles, I’ve seen a direct 200% increase in position ranking across some of the most competitive keywords on Google.
You use them every day. But do you know how search engines work?
Check it out for yourself. As always. Completely free, nothing for sale.

A search engine is a software system that enables users to search for websites and information on the internet. These engines work by crawling millions of web pages and indexing them according to several scoring methods performed by the algorithm.

02/14/2025

Our team reached out anonymously to the top companies offering social media marketing services in and collected data regarding pricing and packages for various types of campaigns. 🚀

🔑 We organized the data into core tiers to keep the breakdown straightforward:

- Basic Social Media Posts / Management
- Influencer Marketing
- Large / Corporate Business
- Enterprise Social Marketing

✨ In general, we found that the average business in Calgary pays around $1500 per month for social media marketing services.

For a thorough breakdown of the costs and questions we asked when gathering our data, take a look at our newly posted article on the Vox Digital blog.

Our team reached out to the top companies offering social media marketing and management services in Calgary to collect data regarding the average pricing and packages for various campaign tiers. These prices and packages were put into five core tiers to keep things as simple as possible.

03/05/2022

The world of search engine optimization can be confusing, especially for those new to the game. Many complex pieces go into a high-quality campaign: content marketing, branding, link building, content creation, google analytics/tag manager, and those are just some of the basics! It’s also crucial to understand how these tools and platforms work together to maximize results. 🎯

Today, we want to focus on “Technical SEO,” also known as “On-Page SEO.” - This is one area where every business should start if their goal is to rank well in search engines at a relatively low cost. It is 100% the cheapest and easiest thing you can do to rank higher in Google search results.

Technical SEO is a term used to describe how search engines like Google see and rank your website. It includes crawling, indexing, and ranking the quality of the website’s content - it also helps ensure that there are no barriers for Google. ⚙️

If you don’t optimize your website before starting a link-building campaign, you will waste a ton of time and money.

Take a look at the new post on our website that outlines everything you need to know about Technical SEO.

Technical SEO is the process of optimizing the code of a website to improve the performance in search engine rankings. (Schema markup, HTML, etc.)

02/18/2022

Most people are unaware of the impact website speed has on conversion rates. The truth is, if your website takes more than 3 seconds to load, your visitors will be less likely to stay on your site and will go somewhere else. This blog post explores how you can make changes to improve the loading time of your site for better conversions and increased revenue.

🎯 We touch on a few major key points:

- Image Optimization
- Reducing JavaScript Loading Time
- Improve Server Response Time aka TTFB (Time to first byte)
- Implementing a CDN

As well as some specific niche optimization tips for WordPress.

Did you know that the average mobile website takes 15.3 seconds to load? 🤯

Many people are unaware of the effect website speed has on conversion rates. The truth is, if your website takes more than 3 seconds to load, your visitors will be less likely to stay on your site and may go elsewhere. This blog post explores how you can make changes to improve the loading time of y...

01/17/2022

There is no denying that web design has become a major industry in the past few years. Many people want to learn how to design websites, but they don’t know where to start.

Luckily for you, we just posted an article on our website that provides information on the best web design courses available in the Calgary area! Read on to find the best educational institutions in Calgary that offer web development and design courses. 🖥️

We've also included other information you might find useful such as the topics covered in web design courses, how much a course costs, and some of the skills required to become a great designer. 🎯

Let us know what you think!

Many people in Calgary want to design websites, but they don't know where to start. This article provides info on the best Calgary web design courses.

01/08/2022

Just like last year, we anonymously surveyed 25 of the top web design and digital marketing agencies in Calgary to find out the average cost of a website.

We created the following pricing tiers for the results:

Basic Web Design ($1500-$3000)
Average Costs ($2000 – $3000)
Commercial ($4000 – $15,000)
Enterprise ($10,000 – $20,000+)
E-Commerce ($5000+)

To view a detailed breakdown of each tier, and what factors come into play when pricing out web design services. Take a look at our article below!

We've even included an average breakdown of monthly costs like web hosting, maintenance, and updates.



https://www.voxdigital.ca/web-design-prices-in-calgary-alberta/

12/06/2021

For many businesses, marketing is a field that they are unfamiliar with and can be extremely time consuming. This can make it difficult to reach customers and generate revenue for the company while still managing daily operations.

In order to overcome these problems, many business owners turn to online marketing agencies. These companies work with your website and social media profiles in order to improve conversion rates and increase revenue.

These agencies utilize high level strategic campaigns to effectively advertise on your behalf: SEO, Paid Ads, Social Media, Website Optimization, etc.

There are plenty of benefits associated with working with an online marketing agency!

🔑 We've gone ahead and outlined some major keys in the latest post on our website. Click below to check it out and get your bags up. 🎯

https://www.voxdigital.ca/benefits-of-working-with-a-marketing-agency/

11/28/2021

The next generation of the internet (a.k.a Web 3.0) is steadily approaching. What does this mean for you and your business?

We put together a list of predictions for the near online future and a detailed description of each: Metaverse, blockchain, virtual/augmented reality, advanced machine learning, and decentralization...

Learn how to capitalize on the latest trends and adapt your business model before it's too late.

You might have missed the first dot-com boom, but you definitely don't want to sleep on this.

Web 3.0 is the new internet that we are all anticipating, but what does it really entail? The answer to this question has been debated for years, with different people having varying opinions on what it will look like. However, there are some common themes among these debates:

02/14/2021

GrowthList just featured Vox Digital as one of 2021s most promising Canadian startups. Take a look at the report here:

Meet the hottest tech startups that raised outside funding in January 2021.

01/04/2021

Vox Digital is committed to helping local businesses that have been impacted by the COVID-19 pandemic. We’ve created the Canadian Small Business Marketing Grant Program to help companies expand their local marketing efforts in a cost effective way.

Vox Digital is committed to helping Canadian businesses that have been affected by the COVID-19 pandemic. We've created the Canadian Small Business Marketing Grant Program to help companies expand their local marketing efforts.

01/01/2021

Happy New Year! Just like last year, we surveyed 40 of the top marketing agencies in Calgary to find the average price for a website. You can still expect to pay around $2500 to $5000 for a basic website and blog for a small business or startup. We've outlined different tiers for various budgets (Small Business / Startup, Medium-Sized Business, Enterprise Solutions, and E-Commerce websites)

Vox Digital surveyed 25+ website design and digital marketing agencies in the Calgary area to find out the average price points for a quality site. We created four tiers for the results: Startup / Small Business, Medium Sized Business, Enterprise Solutions, and E-Commerce websites. Here's what we fo...